SHIFT44
Junior Publishing Manager (Media Account Manager)
SHIFT44, New York, New York, United States,
Junior Publishing Manager:
About Our Company:SHIFT44, formerly a four-time (2020, 2021, 2022, 2023) Inc. 5000 Fastest Growing Companies in America, is now publicly traded as part of Ionik Group (TSX: INIK) following its acquisition by the company. SHIFT44 is a data-driven marketing services company that helps businesses acquire their best customers by utilizing proprietary digital technology and an expansive consumer audience. Led by a team of industry veterans, the company provides customized solutions for customer acquisition by leveraging self-declared, 1st party data, including demographic, attitudinal, and behavioral insights. We deliver meaningful content that captures audiences at scale and connects advertisers with consumers on a performance-based marketing model. SHIFT44 collaborates with major consumer brands like Unilever, Georgia Pacific, Sonic, and Netspend, as well as advertising agencies and growth-minded marketers across the United States.
We are seeking an energetic, creative and responsible junior Publishing Manager (Media Account Manager) to join our fast pace and fast-growing organization. In this position, you will be responsible for managing the day-to-day activities involved with the publishing of SHIFT44 advertising campaigns. This candidate will be a part of the media buying team while working closely with client services and sales teams to ensure success for SHIFT44's advertising campaigns.
This position is perfect for someone who is self-motivated, hungry, an extrovert, and aresults-driven individual. We like to grow our employees in-house and give them the opportunity to move up in the company and grow their own teams. In addition to office duties, you will have the opportunity to meet and work with managers, executives, and C-suite members of theteam.
Responsibilities: Develop strong relationships with publishing partners, inquiring about their promotional channels and business success needs. Utilizing ongoing communication with publishing partners to properly match up campaign inventory to available traffic inventory. Prospecting and nurturing relationships with both new and old clients Monitoring KPIs of existing book of clients Research competitive landscape and identify industry trends Responding to publisher requests in a timely manner. Monitor the publisher’s activity, analyze performance, identify areas of improvement, and recommend ways to increase revenues. Ensure we communicate effectively to discuss the type of traffic generated and match the publisher traffic to appropriate campaigns. Ensure the target demographic the publisher has matches what the publisher is looking for. Executing optimizations for SHIFT44 campaigns. Identify key features of quality traffic Be able to effectively relay the goals, values, and guidelines of SHIFT44 to publishing partners, always representing SHIFT44 in a positive manner. Maintain a high level of communication, recommend new campaigns for publishers, and provide performance feedback to the advertiser team. Supply creative packages, campaign assets, and reporting to publishers as needed. Represent SHIFT44 at industry conferences. Strategize, plan, execute and optimize email, social, mobile, push and display campaigns Implement initiatives that enhance the publisher’s productivity, create new growth opportunities, and increase ROI.
What Success Looks Like: Provide ongoing support for publishing partners including optimization information, seasonal trends, and network highlights. Effectively communicate with support departments including but not limited to tech, product, and finance for client inquiries and immediate needs, especially needs that can impact revenue. Implement initiatives that enhance publisher productivity, create new growth opportunities, and increase spending & ROAS. Ability to communicate with industry veterans in person and through other communication channels Extensive knowledge of key metrics for personal book of business Knowledge of client’s marketing needs and practices Able to succeed in and enjoy a fast-paced, quick-witted environment.
What Experience You Need: Excellent verbal and written communication skills. Strong computer skills and proficiency in MS Office- Especially Excel. Self-starter and works well within a team environment. Willingness to learn from senior members of the team Strong recruitment and negotiation skills. Ability to effectively manage and build client relationships. Possess an understanding of media metrics, campaign tracking, and optimization.
Shift44 strives to foster a sense of belonging for everyone and to create a place for everyone to achieve their highest potential. We provide equal employment opportunities to all employees and applicant and prohibit discrimination or harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
About Our Company:SHIFT44, formerly a four-time (2020, 2021, 2022, 2023) Inc. 5000 Fastest Growing Companies in America, is now publicly traded as part of Ionik Group (TSX: INIK) following its acquisition by the company. SHIFT44 is a data-driven marketing services company that helps businesses acquire their best customers by utilizing proprietary digital technology and an expansive consumer audience. Led by a team of industry veterans, the company provides customized solutions for customer acquisition by leveraging self-declared, 1st party data, including demographic, attitudinal, and behavioral insights. We deliver meaningful content that captures audiences at scale and connects advertisers with consumers on a performance-based marketing model. SHIFT44 collaborates with major consumer brands like Unilever, Georgia Pacific, Sonic, and Netspend, as well as advertising agencies and growth-minded marketers across the United States.
We are seeking an energetic, creative and responsible junior Publishing Manager (Media Account Manager) to join our fast pace and fast-growing organization. In this position, you will be responsible for managing the day-to-day activities involved with the publishing of SHIFT44 advertising campaigns. This candidate will be a part of the media buying team while working closely with client services and sales teams to ensure success for SHIFT44's advertising campaigns.
This position is perfect for someone who is self-motivated, hungry, an extrovert, and aresults-driven individual. We like to grow our employees in-house and give them the opportunity to move up in the company and grow their own teams. In addition to office duties, you will have the opportunity to meet and work with managers, executives, and C-suite members of theteam.
Responsibilities: Develop strong relationships with publishing partners, inquiring about their promotional channels and business success needs. Utilizing ongoing communication with publishing partners to properly match up campaign inventory to available traffic inventory. Prospecting and nurturing relationships with both new and old clients Monitoring KPIs of existing book of clients Research competitive landscape and identify industry trends Responding to publisher requests in a timely manner. Monitor the publisher’s activity, analyze performance, identify areas of improvement, and recommend ways to increase revenues. Ensure we communicate effectively to discuss the type of traffic generated and match the publisher traffic to appropriate campaigns. Ensure the target demographic the publisher has matches what the publisher is looking for. Executing optimizations for SHIFT44 campaigns. Identify key features of quality traffic Be able to effectively relay the goals, values, and guidelines of SHIFT44 to publishing partners, always representing SHIFT44 in a positive manner. Maintain a high level of communication, recommend new campaigns for publishers, and provide performance feedback to the advertiser team. Supply creative packages, campaign assets, and reporting to publishers as needed. Represent SHIFT44 at industry conferences. Strategize, plan, execute and optimize email, social, mobile, push and display campaigns Implement initiatives that enhance the publisher’s productivity, create new growth opportunities, and increase ROI.
What Success Looks Like: Provide ongoing support for publishing partners including optimization information, seasonal trends, and network highlights. Effectively communicate with support departments including but not limited to tech, product, and finance for client inquiries and immediate needs, especially needs that can impact revenue. Implement initiatives that enhance publisher productivity, create new growth opportunities, and increase spending & ROAS. Ability to communicate with industry veterans in person and through other communication channels Extensive knowledge of key metrics for personal book of business Knowledge of client’s marketing needs and practices Able to succeed in and enjoy a fast-paced, quick-witted environment.
What Experience You Need: Excellent verbal and written communication skills. Strong computer skills and proficiency in MS Office- Especially Excel. Self-starter and works well within a team environment. Willingness to learn from senior members of the team Strong recruitment and negotiation skills. Ability to effectively manage and build client relationships. Possess an understanding of media metrics, campaign tracking, and optimization.
Shift44 strives to foster a sense of belonging for everyone and to create a place for everyone to achieve their highest potential. We provide equal employment opportunities to all employees and applicant and prohibit discrimination or harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.