Confidential
Paid Media Strategist
Confidential, New York, New York, United States,
Leading Digital Creative Agency is seeking a strong
Paid Media Strategist
to join our team. Are you a data-driven digital marketing expert? We're seeking a passionate and results-oriented Paid Media Strategist to join our innovative team. In this role, you'll leverage your expertise in data analysis and media planning to develop and execute strategic campaigns that deliver measurable results.
ResponsibilitiesConduct in-depth market research and competitor analysis to identify target audiences and understand media consumption trends, Translate business goals into actionable media strategies, utilizing data insights to inform campaign decisionsDevelop and recommend optimal media mixes across various channels (paid, earned, owned) based on budget constraints and campaign objectivesManage and analyze campaign performance using data visualization tools and dashboardsGenerate comprehensive reports that clearly communicate key metrics and campaign effectiveness to stakeholdersStay up-to-date on the latest digital marketing trends and media platforms.Collaborate closely with cross-functional teams (creative, content, analytics) to ensure seamless campaign execution
QualificationsMinimum 7-10 years of experience in media strategy or a similar role.Experience with GWI, Resonate, Nielsen or Kantar is a must.Ability to build communications frameworks is also a must.Proven track record of developing and executing successful media campaigns.Strong analytical skills with experience using data visualization tools (e.g., Google Data Studio, Tableau).Excellent understanding of key performance indicators (KPIs) for various media channels.Experience with media buying platforms and campaign management tools is a plus.Excellent communication and presentation skills.Ability to work independently and as part of a team
Data-Driven ApproachYou will be expected to leverage data throughout the entire media strategy process – from audience research to campaign optimizationYou should be comfortable querying marketing databases and interpreting data to inform strategic decisionsAbility to translate complex data insights into actionable recommendations for stakeholders is crucial
***This is a fully Remote Role. Hours are 9am-6pm est. no matter what time zone candidate resides in***
Paid Media Strategist
to join our team. Are you a data-driven digital marketing expert? We're seeking a passionate and results-oriented Paid Media Strategist to join our innovative team. In this role, you'll leverage your expertise in data analysis and media planning to develop and execute strategic campaigns that deliver measurable results.
ResponsibilitiesConduct in-depth market research and competitor analysis to identify target audiences and understand media consumption trends, Translate business goals into actionable media strategies, utilizing data insights to inform campaign decisionsDevelop and recommend optimal media mixes across various channels (paid, earned, owned) based on budget constraints and campaign objectivesManage and analyze campaign performance using data visualization tools and dashboardsGenerate comprehensive reports that clearly communicate key metrics and campaign effectiveness to stakeholdersStay up-to-date on the latest digital marketing trends and media platforms.Collaborate closely with cross-functional teams (creative, content, analytics) to ensure seamless campaign execution
QualificationsMinimum 7-10 years of experience in media strategy or a similar role.Experience with GWI, Resonate, Nielsen or Kantar is a must.Ability to build communications frameworks is also a must.Proven track record of developing and executing successful media campaigns.Strong analytical skills with experience using data visualization tools (e.g., Google Data Studio, Tableau).Excellent understanding of key performance indicators (KPIs) for various media channels.Experience with media buying platforms and campaign management tools is a plus.Excellent communication and presentation skills.Ability to work independently and as part of a team
Data-Driven ApproachYou will be expected to leverage data throughout the entire media strategy process – from audience research to campaign optimizationYou should be comfortable querying marketing databases and interpreting data to inform strategic decisionsAbility to translate complex data insights into actionable recommendations for stakeholders is crucial
***This is a fully Remote Role. Hours are 9am-6pm est. no matter what time zone candidate resides in***