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HR Exchange

Social Media Director

HR Exchange, Miami, Florida, United States,


We are seeking a creative Social Media Director to lead social media strategy and execution for our beauty, jewelry, makeup, and wellness brand. The role focuses on increasing brand awareness, driving engagement, and building a loyal customer base through innovative campaigns. This person will manage a team of 5 and present the strategies to C-level executives in a professional manner.Responsibilities:Develop Social Media Strategy:

Create and implement social media strategies across platforms (Instagram, TikTok, Meta, Facebook, X, and more ) both Organic and paid.Content Oversight:

Manage the creation and strategy of engaging, visually appealing content.Community Engagement:

Foster a strong online community and interact with followers.Campaigns:

Plan and execute social media campaigns aligned with product launches and promotions.Analyze & Report:

Track performance metrics and adjust strategies to optimize results.Influencer Partnerships:

Build relationships with influencers and brand ambassadors.Trendspotting:

Stay updated on beauty and digital trends to keep the brand innovative.Team Leadership:

Manage the social media team and collaborate across departments.Qualifications:5+ Years of experience as a social media directorProven experience in social media within beauty, wellness, or related fields.Strong knowledge of social media platforms, trends, and content creation tools.Leadership skills and a data-driven mindset.