The Brooklyn Brothers
Junior Content Creator
The Brooklyn Brothers, New York, New York, United States,
Job Spec: Junior Content Creator
WE'RE THE EARNED-FIRST CREATIVITY AGENCY BUILT FOR THE MODERN WORLD.
From the outset, we built an agency capable of answering the needs of future-facing clients - those who demand big brand ideas without the heavy overheads of complex structures, multiple departments or the reliance on paid media. And, we love to partner with ambitious marketers and partners, who like us, believe that in today’s opt-out culture attention can no longer be bought, it must be earned first.
We always strive to create earned-first ideas that truly matter, from brand platforms to one-off posts, the ones that will ‘Rise Above the Noise’ of culture, rise above the conventions of category and rise above the constraints of siloed, ‘traditional’ advertising. Because we believe these are the ideas that earn their place in consumers’ lives and drive the most effective business outcomes.
We combine the rigor of advertising and brand planning with the relevance of earned and the efficiency of nimble production. It’s how we create ideas that people and the media want to talk about and share. We call it earned-first, it’s advertising that’s so good, it doesn’t feel like advertising.
Overview:This social art director/content creator will be a key member of our in-house social creative team to concept and bring to life unexpected, hilarious, and shareworthy content ideas. We are seeking an energetic, motivated individual who would like to push their creative boundaries and take content creation into their own hands, across multiple social channels for an iconic brand.
From photos, to GIFs, to snackable videos, to longform entertainment, you will be creating all kinds of original ideas. If you love making stuff, this could be your dream job.
What you’ll do:• Come up with original content ideas from scratch and figure out how to bring them to life (often yourself)• Create entertaining content ideas tailored to each social channel – TikTok, IG, YouTube, X, etc.• Create a mix of long-lead, quick turn, and real time content• Wear every hat of social content production – including designer, photographer, videographer, set designer and even talent• Collaborate with a team to identify content themes, trends & storytelling opportunities• Work in different capacities depending on the project - solo, collaboratively with a partner, or with a production team• Interface directly with client throughout the process, including brainstorming, presentation and feedback• Balance ideating the next content idea while still executing the last one• Manage your own timelines to ensure all work is created in a timely manner• Gain an instinctive understanding of our client’s look, feel, voice and tone• Stay ahead of the latest trends, interests, and passions of our target audiences• Make us laugh, gasp, screenshot, watch on repeat, and ask “how’d you think of that??”
What you have:• 2+ years’ experience working with a content team – whether at an agency, content studio, or in-house for a brand• Hands-on experience creating a variety of content types across social channels• Strong skills in art direction, graphic design, and GIF creation• Strong photography skills, especially tabletop photography• Basic skills in video creation, including videography, editing and animation• DIY handcraft artistic skills – such as painting, illustration, set design, collage, etc.• Experience creating scripted video with a production team• A personal passion for creating social content, and staying on top of social trends / innovative creators• A knack for visual storytelling• A deep love of both pop culture and internet culture• Ability to present and communicate ideas clearly to clients, and take feedback in good spirits• A hilarious sense of humor and unique POV• A childlike sense of wonder and playful imagination• Experience with kid-/family-friendly brands• Experience in creating earned-led activations and advertising campaigns a plus• Any other creative passions (music, fashion, LEGO building, etc.) welcome!
Salary range: $50,000 – $70,000
The Brooklyn Brothers has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.
The Brooklyn Brothers is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.
The Brooklyn Brothers is proud to be an Equal Opportunity/Affirmative Action employer. Brooklyn Brothers recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or racial origin, protected veteran status, physical or mental ability, sexual orientation or gender identity, marital status or citizenship status.
WE'RE THE EARNED-FIRST CREATIVITY AGENCY BUILT FOR THE MODERN WORLD.
From the outset, we built an agency capable of answering the needs of future-facing clients - those who demand big brand ideas without the heavy overheads of complex structures, multiple departments or the reliance on paid media. And, we love to partner with ambitious marketers and partners, who like us, believe that in today’s opt-out culture attention can no longer be bought, it must be earned first.
We always strive to create earned-first ideas that truly matter, from brand platforms to one-off posts, the ones that will ‘Rise Above the Noise’ of culture, rise above the conventions of category and rise above the constraints of siloed, ‘traditional’ advertising. Because we believe these are the ideas that earn their place in consumers’ lives and drive the most effective business outcomes.
We combine the rigor of advertising and brand planning with the relevance of earned and the efficiency of nimble production. It’s how we create ideas that people and the media want to talk about and share. We call it earned-first, it’s advertising that’s so good, it doesn’t feel like advertising.
Overview:This social art director/content creator will be a key member of our in-house social creative team to concept and bring to life unexpected, hilarious, and shareworthy content ideas. We are seeking an energetic, motivated individual who would like to push their creative boundaries and take content creation into their own hands, across multiple social channels for an iconic brand.
From photos, to GIFs, to snackable videos, to longform entertainment, you will be creating all kinds of original ideas. If you love making stuff, this could be your dream job.
What you’ll do:• Come up with original content ideas from scratch and figure out how to bring them to life (often yourself)• Create entertaining content ideas tailored to each social channel – TikTok, IG, YouTube, X, etc.• Create a mix of long-lead, quick turn, and real time content• Wear every hat of social content production – including designer, photographer, videographer, set designer and even talent• Collaborate with a team to identify content themes, trends & storytelling opportunities• Work in different capacities depending on the project - solo, collaboratively with a partner, or with a production team• Interface directly with client throughout the process, including brainstorming, presentation and feedback• Balance ideating the next content idea while still executing the last one• Manage your own timelines to ensure all work is created in a timely manner• Gain an instinctive understanding of our client’s look, feel, voice and tone• Stay ahead of the latest trends, interests, and passions of our target audiences• Make us laugh, gasp, screenshot, watch on repeat, and ask “how’d you think of that??”
What you have:• 2+ years’ experience working with a content team – whether at an agency, content studio, or in-house for a brand• Hands-on experience creating a variety of content types across social channels• Strong skills in art direction, graphic design, and GIF creation• Strong photography skills, especially tabletop photography• Basic skills in video creation, including videography, editing and animation• DIY handcraft artistic skills – such as painting, illustration, set design, collage, etc.• Experience creating scripted video with a production team• A personal passion for creating social content, and staying on top of social trends / innovative creators• A knack for visual storytelling• A deep love of both pop culture and internet culture• Ability to present and communicate ideas clearly to clients, and take feedback in good spirits• A hilarious sense of humor and unique POV• A childlike sense of wonder and playful imagination• Experience with kid-/family-friendly brands• Experience in creating earned-led activations and advertising campaigns a plus• Any other creative passions (music, fashion, LEGO building, etc.) welcome!
Salary range: $50,000 – $70,000
The Brooklyn Brothers has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.
The Brooklyn Brothers is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.
The Brooklyn Brothers is proud to be an Equal Opportunity/Affirmative Action employer. Brooklyn Brothers recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or racial origin, protected veteran status, physical or mental ability, sexual orientation or gender identity, marital status or citizenship status.