Digital Marketing Manager

Digital Marketing Manager at Lucid Software in Boise, Idaho, United States Job Description Digital Marketing Manager at Lucid Software Remote, US Lucid Software is the leader in visual collaboration, helping teams see and build the future from idea to reality. We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we value diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. Lucid is a hybrid workplace. We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team. Since the company's founding, Lucid Software has received numerous global and regional recognitions for its products, business, and workplace culture. These include being named a Fortune Best Workplace in Technology and a 2022 Glassdoor Best Place to Work, inclusion on the Forbes Cloud 100, and ranking in the top 100 on G2's 2023 Best Global Software Companies. Top businesses use our products all around the world, including customers such as Google, GE, and NBC Universal. Our partners include industry leaders such as Google, Atlassian, and Microsoft. The Digital Marketing Manager will play a critical role in the overall growth strategy of Lucid, contributing to both self-serve and demand-gen product motions. We are looking for an individual contributor who will help create, implement, and monitor digital marketing campaigns on various paid social platforms, Ideally, this individual is comfortable with large data sets and has an eye for connecting metrics back to core business KPIs. This role reports to the Senior Digital Marketing Manager. Responsibilities + Facilitate and execute tasks involved with campaign management; this includes setup/trafficking, monitoring performance/delivery, reporting/analytics, optimization, budgeting, strategic planning, etc. + Assess new digital advertising channels/tactics viability and oversee execution and expansion + Work with creative and content teams to develop compelling paid media campaigns relevant to users in different stages of funnels + Work with conversion rate optimization team to improve media performance via A/B testing, landing page optimization, and target audience honing + Use funnel analysis and audience segmentation to develop and execute strategic campaigns + Develop successful campaign bidding strategies and effe To view full details and how to apply, please login or create a Job Seeker account