VaynerMedia
VP, Head of Communications
VaynerMedia, New York, New York, us, 10261
This is an onsite (NYC) position based in our New York Hudson Yards office
ABOUT VAYNERMEDIA
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, APAC and LATAM. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
Culture is our key and Empathy is how we build it. VaynerX is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture.
The PITCH
We’re looking for an experienced PR and communications leader to join us and lead all things PR for VaynerX. This role includes two key components - managing VaynerX’s corporate communications, and building VXPR as an agency offering for brand clients. You must LOVE all things social, and be passionate about the marriage of social and PR can play in building brands and connecting to audiences in an authentic way. This is an always on role that moves daily and will put you at the epicenter of culture.
Our teams are lean, and you will need to dip down to support the team in a hands-on capacity, but at the same time be able to delegate, making sure the day to day is being run smoothly and efficiently in order to deliver industry-leading PR work on a daily basis, on behalf of Vayner and our clients. You will be passionate about the work you do, about the agencies you represent and in doing so will be at the forefront of strengthening client & industry relationships across the global company.
Here’s where you come in.
This is an in person role based at VXHQ; Hudson Yards in NYC; but you’ll work seamlessly across all VaynerX offices and regions. You’ll deliver best-in-class PR strategies; sharpening the narratives of VaynerMedia and other VaynerX entities, while refining the VXPR narrative as an additional service offering for clients. You’ll manage a team of 5 PR professionals, with dotted-line reports in international markets.
On the corporate communications side, you’ll help drive talkability and reputation management for VaynerX companies - focused on the pillars of our philosophies, our work, our people, and our culture. This will include traditional corporate communications responsibilities - award entries, case study development, crisis management, and industry relations.
On the client side, you have a blank canvas! You’ll work closely with the CMO and the VXPR team to service our existing PR business and grow it significantly. With significant client demand across the globe, and a great team of current practitioners, this role will be responsible for driving new PR business, delivering excellent PR work that complements current Vayner client initiatives, and recruiting/developing a team to take this to the next level.
You will report directly to the Global Chief Marketing Officer.
The task at hand
Strategy & Communication
Develop and implement a clear communications strategy for VaynerX and the companies within it for 2025 and beyond, aligned with Vayner’s philosophies; establish clear messaging, target audiences, and channels for effective communications
Develop and execute strategies to build brand reputation, including: proactive external communications; presence at industry events; position executives as innovative industry leaders
Drive the go-to-market roadmap for VXPR services expansion and roll out
Set and measure clear, meaningful, and consistent KPIs across the VXPR Team
Oversee media relations, press releases, and thought leadership initiatives. Serve as the primary spokesperson for the company
Lead real-time crisis management and establish a framework for crisis preparedness; proactively identify and address reputational risks and lead responses
Be a trusted advisor and collaborate closely with the CEO, C-Suite and specialist leaders (Creative, Media, Strategy, Production, Platforms, DEI etc..) to maintain a finger on the pulse of the organization to provide strategic counsel and help inform brand communications
Oversee internal communications to help foster culture and disseminate cohesive communications across the organization
Ensure company policies and legal guidelines are clearly communicated and adhered to
People & Culture
Build a cohesive and high-performing team, that is both innovative and accountable, and acts with empathy
Embody the VX cultural values and consistently exhibit them through your behavior
Inspire, motivate and mentor the PR team and broader MarComms team, driving a commitment to VM cultural values, and best-in-class social & digital marketing across creative & media disciplines
Drive the career growth of your team, overseeing local L&D programs and talent development paths to ensure we are building future VX leaders from within the team
Build a pipeline of top talent across the PR vertical to enable future growth
Business Growth
Build the VXPR business from the ground up, developing existing client relationships to include PR services; and bringing new clients into the Vayner ecosystem
Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!
Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew on amazing brands excites you, as it does us.
Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!
Exact compensation may vary based on skills, experience, and location.
Employer-sponsored 401k with match
Medical, Dental, and vision coverage
Unlimited PTO
Caregiver (Parental) Leave
Health and Wellness benefits
Base Salary
$180,000 — $225,000 USD
ABOUT VAYNERMEDIA
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, APAC and LATAM. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
Culture is our key and Empathy is how we build it. VaynerX is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture.
The PITCH
We’re looking for an experienced PR and communications leader to join us and lead all things PR for VaynerX. This role includes two key components - managing VaynerX’s corporate communications, and building VXPR as an agency offering for brand clients. You must LOVE all things social, and be passionate about the marriage of social and PR can play in building brands and connecting to audiences in an authentic way. This is an always on role that moves daily and will put you at the epicenter of culture.
Our teams are lean, and you will need to dip down to support the team in a hands-on capacity, but at the same time be able to delegate, making sure the day to day is being run smoothly and efficiently in order to deliver industry-leading PR work on a daily basis, on behalf of Vayner and our clients. You will be passionate about the work you do, about the agencies you represent and in doing so will be at the forefront of strengthening client & industry relationships across the global company.
Here’s where you come in.
This is an in person role based at VXHQ; Hudson Yards in NYC; but you’ll work seamlessly across all VaynerX offices and regions. You’ll deliver best-in-class PR strategies; sharpening the narratives of VaynerMedia and other VaynerX entities, while refining the VXPR narrative as an additional service offering for clients. You’ll manage a team of 5 PR professionals, with dotted-line reports in international markets.
On the corporate communications side, you’ll help drive talkability and reputation management for VaynerX companies - focused on the pillars of our philosophies, our work, our people, and our culture. This will include traditional corporate communications responsibilities - award entries, case study development, crisis management, and industry relations.
On the client side, you have a blank canvas! You’ll work closely with the CMO and the VXPR team to service our existing PR business and grow it significantly. With significant client demand across the globe, and a great team of current practitioners, this role will be responsible for driving new PR business, delivering excellent PR work that complements current Vayner client initiatives, and recruiting/developing a team to take this to the next level.
You will report directly to the Global Chief Marketing Officer.
The task at hand
Strategy & Communication
Develop and implement a clear communications strategy for VaynerX and the companies within it for 2025 and beyond, aligned with Vayner’s philosophies; establish clear messaging, target audiences, and channels for effective communications
Develop and execute strategies to build brand reputation, including: proactive external communications; presence at industry events; position executives as innovative industry leaders
Drive the go-to-market roadmap for VXPR services expansion and roll out
Set and measure clear, meaningful, and consistent KPIs across the VXPR Team
Oversee media relations, press releases, and thought leadership initiatives. Serve as the primary spokesperson for the company
Lead real-time crisis management and establish a framework for crisis preparedness; proactively identify and address reputational risks and lead responses
Be a trusted advisor and collaborate closely with the CEO, C-Suite and specialist leaders (Creative, Media, Strategy, Production, Platforms, DEI etc..) to maintain a finger on the pulse of the organization to provide strategic counsel and help inform brand communications
Oversee internal communications to help foster culture and disseminate cohesive communications across the organization
Ensure company policies and legal guidelines are clearly communicated and adhered to
People & Culture
Build a cohesive and high-performing team, that is both innovative and accountable, and acts with empathy
Embody the VX cultural values and consistently exhibit them through your behavior
Inspire, motivate and mentor the PR team and broader MarComms team, driving a commitment to VM cultural values, and best-in-class social & digital marketing across creative & media disciplines
Drive the career growth of your team, overseeing local L&D programs and talent development paths to ensure we are building future VX leaders from within the team
Build a pipeline of top talent across the PR vertical to enable future growth
Business Growth
Build the VXPR business from the ground up, developing existing client relationships to include PR services; and bringing new clients into the Vayner ecosystem
Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!
Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew on amazing brands excites you, as it does us.
Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!
Exact compensation may vary based on skills, experience, and location.
Employer-sponsored 401k with match
Medical, Dental, and vision coverage
Unlimited PTO
Caregiver (Parental) Leave
Health and Wellness benefits
Base Salary
$180,000 — $225,000 USD