Discord
Group Product Marketing Manager, Subscriber Acquisition
Discord, San Francisco, California, United States, 94199
With 150 million monthly users across 19 million active communities, Discord has grown to become one of the most popular communications services in the world.
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.
We are looking for a
Group Product Marketing Manager
to lead the Nitro Growth & Lifecycle PMM team. In this high visibility role, you will work cross-functionally to grow Discord Nitro by developing and implementing innovative approaches to acquire and retain customers, leveraging owned & paid marketing channels.
What you will do
Lead core product marketing efforts for Discord Nitro, including positioning, pricing and packaging, messaging, and branding.Manage the Nitro Growth Marketing team to drive revenue growth through scaled full funnel acquisition and retention programs, in close partnership with Product, Engineering, and Data Science teams.Help to craft the Nitro growth roadmap, developing the positioning and messaging for new features & experiences, building go-to-market strategies, and owning the success of those launches.Oversee Partner Marketing for Nitro, working closely with Business Development to identify high-potential partnerships and bring them to market.Lead a team of Lifecycle Marketers to oversee the ideation, development, and implementation of cross-channel CRM programs, including the advancement of our MarTech stack.What you should have
9+ years of experience growing and scaling consumer tech products globally4+ years experience managing growth product marketing teams, including direct experience on CRM / LifecycleExcel in ambiguous environments - excited about finding solutions to complex problemsExpertise in using qualitative and quantitative data to build products and user storiesAbility to guide cross-functional teams toward decisions and executionBonus Points
Product development/management or product design experienceExperience with subscription productsAdditional marketing experience in brand, media, or communicationsEntrepreneurial or start-up backgroundSQL knowledgeCompensation The US base salary range for this full-time position is $203,000 to $221,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training.Benefits and Perks
Comprehensive medical insurance including Health, Dental and Vision (plus up to $20,000 for gender affirmation procedures)Mental health resources and quarterly wellness stipends14+ paid holidays, 4 weeks of PTO + use-what-you-need sick daysPaid parental leave (plus fertility, adoption and other family planning benefits)Flexible long-term work options (remote and hybrid)Volunteer time offA diverse slate of Employee Resource GroupsPlus commuter contributions and other perks for office-based employeesAbout Us Discord is a voice, video and text app that helps friends and communities come together to hang out and explore their interests. We’re working toward an inclusive world where no one feels like an outsider, where genuine human connection is a click, text chat, or voice call away. A place where everyone can find belonging. Challenging? Heck yes. Rewarding? Double heck yes. It’s a mission that gives us the chance to positively impact millions of people all over the world.So if this strikes a chord with you, come build belonging with us!
#J-18808-Ljbffr
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.
We are looking for a
Group Product Marketing Manager
to lead the Nitro Growth & Lifecycle PMM team. In this high visibility role, you will work cross-functionally to grow Discord Nitro by developing and implementing innovative approaches to acquire and retain customers, leveraging owned & paid marketing channels.
What you will do
Lead core product marketing efforts for Discord Nitro, including positioning, pricing and packaging, messaging, and branding.Manage the Nitro Growth Marketing team to drive revenue growth through scaled full funnel acquisition and retention programs, in close partnership with Product, Engineering, and Data Science teams.Help to craft the Nitro growth roadmap, developing the positioning and messaging for new features & experiences, building go-to-market strategies, and owning the success of those launches.Oversee Partner Marketing for Nitro, working closely with Business Development to identify high-potential partnerships and bring them to market.Lead a team of Lifecycle Marketers to oversee the ideation, development, and implementation of cross-channel CRM programs, including the advancement of our MarTech stack.What you should have
9+ years of experience growing and scaling consumer tech products globally4+ years experience managing growth product marketing teams, including direct experience on CRM / LifecycleExcel in ambiguous environments - excited about finding solutions to complex problemsExpertise in using qualitative and quantitative data to build products and user storiesAbility to guide cross-functional teams toward decisions and executionBonus Points
Product development/management or product design experienceExperience with subscription productsAdditional marketing experience in brand, media, or communicationsEntrepreneurial or start-up backgroundSQL knowledgeCompensation The US base salary range for this full-time position is $203,000 to $221,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training.Benefits and Perks
Comprehensive medical insurance including Health, Dental and Vision (plus up to $20,000 for gender affirmation procedures)Mental health resources and quarterly wellness stipends14+ paid holidays, 4 weeks of PTO + use-what-you-need sick daysPaid parental leave (plus fertility, adoption and other family planning benefits)Flexible long-term work options (remote and hybrid)Volunteer time offA diverse slate of Employee Resource GroupsPlus commuter contributions and other perks for office-based employeesAbout Us Discord is a voice, video and text app that helps friends and communities come together to hang out and explore their interests. We’re working toward an inclusive world where no one feels like an outsider, where genuine human connection is a click, text chat, or voice call away. A place where everyone can find belonging. Challenging? Heck yes. Rewarding? Double heck yes. It’s a mission that gives us the chance to positively impact millions of people all over the world.So if this strikes a chord with you, come build belonging with us!
#J-18808-Ljbffr