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Amazon

Marketing Manager, Household, Amazon Fresh Grocery

Amazon, Seattle, Washington, us, 98127


Marketing Manager, Household, Amazon Fresh Grocery Job ID: 2741769 | Amazon.com Services LLCInterested in working on an innovative and high-impact business that is changing the way customers think about grocery? We’re seeking an exceptionally talented multi-channel marketer to launch and innovate our Omni channel Marketing and merchandising strategy through multi-channel campaigns to drive customer adoption and engagement. The ideal candidate is a data-driven self-starter who can utilize strong analytical skills to test, learn, and iterate on marketing tactics. The candidate should be able to apply excellent business judgment to deliver results in a rapidly evolving environment.

Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.

The Marketing Manager will work closely with internal and external partners to conceive and propose customer-facing strategies and concepts. Marketing Managers will also own guiding these projects to completion to hit customer, order, and revenue goals. This will include creating complex experiment frameworks, analyzing results, and structuring scalable campaigns across Amazon-owned channels. You will own campaigns end-to-end, analyze traffic data, and solve problems. This role is inherently cross-functional, working closely with external partners, central marketing teams, selection, catalog, design, operations, finance, product, and executive teams.

Key job responsibilities

Develop, implement, and optimize an end-to-end merchandising and marketing strategy for your product categories.Work closely with vendor management teams and external vendors to meet business priorities.Integrate your strategies into the overall Amazon Fresh Strategy.Drive experiments to continuously improve the efficacy and efficiency of marketing tactics.Manage customer targeting, including segment creation and weblabs.Develop data-driven customer insights using raw data sources that are actionable and impactful.Support in-depth business reviews and present results and pivots to key stakeholders.Earn trust at all levels through excellent communication and collaboration.Prioritize effectively in a quickly changing and ambiguous environment.BASIC QUALIFICATIONS - 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)- Experience using Microsoft Excel to manipulate and analyze data- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completionPREFERRED QUALIFICATIONS - Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generationAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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