Sleeping Dog Properties
Senior Digital Marketing Strategist
Sleeping Dog Properties, Boston, Massachusetts, us, 02298
Sleeping Dog Properties - Senior Digital Marketing Strategist Sleeping Dog Properties, Inc. is a Boston-based Design-Build company founded in 1993. We are widely recognized as a leader in our market and specialize in projects of exceptional quality. Our successes include projects with sector focus on high-end residential, unique hospitality, and flagship retail projects. Our mission is Building Better.
Apply fast, check the full description by scrolling below to find out the full requirements for this role.We are seeking a Senior Digital Marketing Strategist to advance our already robust marketing platform. The ideal candidate will assist the sales and marketing team in advancing our marketing platform and campaign messaging. The candidate will be responsible for improving our overall content strategy.The Senior Digital Marketing Strategist must be a self-starter with multi-disciplinary skills in digital marketing, design, and photography. This person should be competent in creating and editing original and dynamic photos or videos. Excellent written, verbal, and interpersonal communication skills are essential for this role.The medium of Sleeping Dog Properties’ content creation requires a masterful and creative eye for excellence in construction. Familiarity with the Architecture, Engineering, and Construction disciplines is fundamental for engaging content creation. Our work product is a demonstration of trend and fashion in lifestyle, and our visual representation reflects that.RESPONSIBILITIES INCLUDE:
CREATE CONTENT:
Digital content management and creation for the website and social media - ensuring brand message consistency.Shooting and editing photos and videos.Photoshoot Production: Maintain an organized photoshoot schedule, manage sub-contractors, and create shot lists for each project.Photo Styling: Use props, backgrounds, and lighting effectively for interior photography.
DEVELOP AUDIENCES:
Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.Design, build, and maintain our social media presence, growing followers monthly.Create plans and manage all marketing channels.Manage and audit social media accounts and audience engagement.
OPTIMIZE CAMPAIGNS:
Produce brochures, swag, content, photos, videos, PowerPoint presentations, advertisements, signage, and various other marketing materials.Create and maintain the company brand standards.Develop and maintain websites, newsletters, emails, and social media campaigns.Analyze digital data to draw key recommendations around website optimization.Conduct research to aid in team goals, including contributing campaign ideas, Instagram hashtag research, keyword and content optimization, and reporting on industry trends.Research industry trends and competitors.
REPORT ON SUCCESS:
Meet and maintain daily, weekly, and monthly tracking and reporting of marketing and creative Key Performance Indicators.Monitor key online marketing metrics to track success.
SKILLS/QUALIFICATIONS:
EDUCATION and EXPERIENCE:
Bachelor's degree or equivalent experience.2+ years of experience in Digital Marketing.Knowledge of construction and architecture is a plus.Excellent written and verbal communication skills.Knowledge and familiarity with social media and community engagement platforms, survey tools, and Adobe programs.
GRAPHIC DESIGN AND PHOTO EDITING:
GO Pro Camera knowledge.Moderate photography, equipment, and editorial skills.Photoshop: Mac OS + Retouching: color balance, local adjustments, and basic retouching.Lightroom: Essential color balance and adjustment.Thorough knowledge of computer imaging, photographic techniques, studio management, and color composition.Other Adobe programs: Premiere Pro, InDesign, Photoshop.Zoom and MS Office proficiency.
PERSONALITY REQUIREMENTS:
Creative mind with an eye for detail.Ability to manage multiple priorities.Understanding of analytics and performance reporting.
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Apply fast, check the full description by scrolling below to find out the full requirements for this role.We are seeking a Senior Digital Marketing Strategist to advance our already robust marketing platform. The ideal candidate will assist the sales and marketing team in advancing our marketing platform and campaign messaging. The candidate will be responsible for improving our overall content strategy.The Senior Digital Marketing Strategist must be a self-starter with multi-disciplinary skills in digital marketing, design, and photography. This person should be competent in creating and editing original and dynamic photos or videos. Excellent written, verbal, and interpersonal communication skills are essential for this role.The medium of Sleeping Dog Properties’ content creation requires a masterful and creative eye for excellence in construction. Familiarity with the Architecture, Engineering, and Construction disciplines is fundamental for engaging content creation. Our work product is a demonstration of trend and fashion in lifestyle, and our visual representation reflects that.RESPONSIBILITIES INCLUDE:
CREATE CONTENT:
Digital content management and creation for the website and social media - ensuring brand message consistency.Shooting and editing photos and videos.Photoshoot Production: Maintain an organized photoshoot schedule, manage sub-contractors, and create shot lists for each project.Photo Styling: Use props, backgrounds, and lighting effectively for interior photography.
DEVELOP AUDIENCES:
Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.Design, build, and maintain our social media presence, growing followers monthly.Create plans and manage all marketing channels.Manage and audit social media accounts and audience engagement.
OPTIMIZE CAMPAIGNS:
Produce brochures, swag, content, photos, videos, PowerPoint presentations, advertisements, signage, and various other marketing materials.Create and maintain the company brand standards.Develop and maintain websites, newsletters, emails, and social media campaigns.Analyze digital data to draw key recommendations around website optimization.Conduct research to aid in team goals, including contributing campaign ideas, Instagram hashtag research, keyword and content optimization, and reporting on industry trends.Research industry trends and competitors.
REPORT ON SUCCESS:
Meet and maintain daily, weekly, and monthly tracking and reporting of marketing and creative Key Performance Indicators.Monitor key online marketing metrics to track success.
SKILLS/QUALIFICATIONS:
EDUCATION and EXPERIENCE:
Bachelor's degree or equivalent experience.2+ years of experience in Digital Marketing.Knowledge of construction and architecture is a plus.Excellent written and verbal communication skills.Knowledge and familiarity with social media and community engagement platforms, survey tools, and Adobe programs.
GRAPHIC DESIGN AND PHOTO EDITING:
GO Pro Camera knowledge.Moderate photography, equipment, and editorial skills.Photoshop: Mac OS + Retouching: color balance, local adjustments, and basic retouching.Lightroom: Essential color balance and adjustment.Thorough knowledge of computer imaging, photographic techniques, studio management, and color composition.Other Adobe programs: Premiere Pro, InDesign, Photoshop.Zoom and MS Office proficiency.
PERSONALITY REQUIREMENTS:
Creative mind with an eye for detail.Ability to manage multiple priorities.Understanding of analytics and performance reporting.
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