Cisco
Product Marketing Manager (Enterprise Data Center hardware)
Cisco, San Jose, California, United States, 95123
At Cisco, we change the World. You will become passionate about your employer and the brand you represent. Everything is converging on the Internet, making networked connections more substantial than ever before in our lives. Our employees' groundbreaking ideas impact everything. Here, that means we take creative ideas from the drawing board to dynamic solutions that have real-world impact. You'll collaborate with your team, partner with mentors, and develop incredible relationships with colleagues who share your interest in connecting the unconnected. You'll be part of a team that cares about its customers, enjoys having fun, and you'll take part in changing the lives of those in our local communities. Come prepared to be encouraged and inspired.
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.Cisco’s Customer Solutions Marketing (CSM) organization builds real-time, personalized connections with prospects, customers, and partners to generate opportunities, inform/influence buying decisions, and strengthen Cisco Networking’s value proposition. We drive business value through excellent customer experiences and by setting the market trend.Position may require up to 10% travel.Who You'll Work With You'll work closely with functional leadership, subject matter experts, growth and demand generation teams, sales teams, writers, and designers to achieve our shared goals.Who You Are
You are someone with outstanding verbal and written communication skills.You understand your audience and adapt communications accordingly. You work effectively within all levels of an organization, both internally and externally.You excel at market analysis, time management, and project management. You can manage a high-volume role and multi-task several projects at once.You are organized, a self-starter who takes ownership of assigned workload/projects and follows through to completion. You have excellent follow-up skills with limited management engagement.You enjoy creating compelling and exciting messages that differentiate your organization from their competitors.You have the talent to generate content and collaborate on graphic design while contributing to the design of effective, high-quality visuals.You are proficient in Microsoft Office Suite and collaborative tools.What You'll Do You will work alongside product owners and growth marketing teams to develop and deliver top-notch marketing support for our data center switching solutions.Your focus will be on crafting unique messaging, creating marketing and sales materials, and supporting solution-related campaigns for our target audience. In this role, you'll collaborate with a variety of leaders across the business to create effective, high-quality content.Responsibilities:
Supporting increased awareness and adoption of Cisco data center network switching and solutions, both internally and externally. This will be achieved using a wide variety of marketing channels including, but not limited to, Website Solutions pages, Blogs, Product & customer testimonial videos, Sales PPTs, Events & webinars, Social media and RFP content.Designing differentiated messaging and positioning that will guide marketing campaigns and accelerate sales efforts.Creating engaging content, with direct responsibility for messaging and articulating the value proposition across multiple media formats and channels.Proactively collaborating with peers across the marketing organization, including resources to assist with additional copywriting, digital marketing support, events management, and project management support.Managing the production of multiple product marketing activities and assets.Maintaining brand integrity across all initiatives and communications.Collaborating with internal business leaders and Subject Matter Experts (SMEs) to create targeted content for various buying personas and buying stages of the customer journey.Supporting growth and demand generation, and sales enablement teams with market knowledge and targeted content.Minimum Qualifications:
Bachelor's Degree with 5+ years of product marketing experience in the Enterprise data center technology industry.Network hardware industry experience and understanding of architectures with business value.Preferred Qualifications:
Experience in creating innovative and high-quality content, and collaborating with creative design teams.Excellent business communications and copywriting ability. Proficiency in PowerPoint at an expert level.Why Cisco #WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters – with people like you!Nearly every internet connection around the world touches Cisco. We’re the Internet’s optimists. Our technology makes sure the data traveling at light speed across connections does so securely, yet it’s not what we make but what we make happen which marks us out. We’re helping those who work in the health service to connect with patients and each other; schools, colleges, and universities to teach in even the most challenging of times. We’re helping businesses of all shapes and sizes to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world – whether through 5G, or otherwise.We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another – from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we’re committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world-changing? Be you, with us! #WeAreCisco
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Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.Cisco’s Customer Solutions Marketing (CSM) organization builds real-time, personalized connections with prospects, customers, and partners to generate opportunities, inform/influence buying decisions, and strengthen Cisco Networking’s value proposition. We drive business value through excellent customer experiences and by setting the market trend.Position may require up to 10% travel.Who You'll Work With You'll work closely with functional leadership, subject matter experts, growth and demand generation teams, sales teams, writers, and designers to achieve our shared goals.Who You Are
You are someone with outstanding verbal and written communication skills.You understand your audience and adapt communications accordingly. You work effectively within all levels of an organization, both internally and externally.You excel at market analysis, time management, and project management. You can manage a high-volume role and multi-task several projects at once.You are organized, a self-starter who takes ownership of assigned workload/projects and follows through to completion. You have excellent follow-up skills with limited management engagement.You enjoy creating compelling and exciting messages that differentiate your organization from their competitors.You have the talent to generate content and collaborate on graphic design while contributing to the design of effective, high-quality visuals.You are proficient in Microsoft Office Suite and collaborative tools.What You'll Do You will work alongside product owners and growth marketing teams to develop and deliver top-notch marketing support for our data center switching solutions.Your focus will be on crafting unique messaging, creating marketing and sales materials, and supporting solution-related campaigns for our target audience. In this role, you'll collaborate with a variety of leaders across the business to create effective, high-quality content.Responsibilities:
Supporting increased awareness and adoption of Cisco data center network switching and solutions, both internally and externally. This will be achieved using a wide variety of marketing channels including, but not limited to, Website Solutions pages, Blogs, Product & customer testimonial videos, Sales PPTs, Events & webinars, Social media and RFP content.Designing differentiated messaging and positioning that will guide marketing campaigns and accelerate sales efforts.Creating engaging content, with direct responsibility for messaging and articulating the value proposition across multiple media formats and channels.Proactively collaborating with peers across the marketing organization, including resources to assist with additional copywriting, digital marketing support, events management, and project management support.Managing the production of multiple product marketing activities and assets.Maintaining brand integrity across all initiatives and communications.Collaborating with internal business leaders and Subject Matter Experts (SMEs) to create targeted content for various buying personas and buying stages of the customer journey.Supporting growth and demand generation, and sales enablement teams with market knowledge and targeted content.Minimum Qualifications:
Bachelor's Degree with 5+ years of product marketing experience in the Enterprise data center technology industry.Network hardware industry experience and understanding of architectures with business value.Preferred Qualifications:
Experience in creating innovative and high-quality content, and collaborating with creative design teams.Excellent business communications and copywriting ability. Proficiency in PowerPoint at an expert level.Why Cisco #WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters – with people like you!Nearly every internet connection around the world touches Cisco. We’re the Internet’s optimists. Our technology makes sure the data traveling at light speed across connections does so securely, yet it’s not what we make but what we make happen which marks us out. We’re helping those who work in the health service to connect with patients and each other; schools, colleges, and universities to teach in even the most challenging of times. We’re helping businesses of all shapes and sizes to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world – whether through 5G, or otherwise.We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another – from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we’re committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world-changing? Be you, with us! #WeAreCisco
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