SVP CNN Growth Marketing

The Job

Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.CNN is looking for a

Senior Vice President, CNN Growth Marketing CNN Digital . The person will be responsible for driving an audience-first acquisition and retention strategy. The ideal candidate has a deep understanding of performance marketing, retention, marketing technology systems, funnel and driver optimization, product driven growth strategies and experience working with design and creative teams to rapidly test messaging and pages. The person will have had experience building and managing a high performing team.The DailyDevelop a go to market strategy for a new product including pricing, target market, value proposition communication and moreLead a team of acquisition, retention, strategy, and product marketing experts to drive fast subscription growth and retentionLead audience-first digital channel strategy, experimentation, and optimizationDeepen CNN DTC’s understanding of customer path to conversion and collaborate with Brand Marketing, product, and editorial to optimize paths in line with audience strategiesCollaborate with Data to improve measurement rigor, develop new measurement and testing methodologies, and optimize performanceCollaborate with Data Science teams to improve performanceOversee a strategy function that helps run performance management and long-term subscription planningLeverage your domain expertise, test design skills, stakeholder management, and creativity to develop a full funnel strategy across all channelsManage digital agencies and determine methodologies to increase capacityWork closely with finance to optimize ARPU and LTV of customers in addition to subscription growthReport to executives and key stakeholders on high level wins, challenges, and future strategies and execution plansPartner with other squad leaders, contributing to the overall product strategy and strategic systemic thinking about the whole CNN DTC productStay up to date on the digital and technological landscape to understand our competitors’ tacticsWork closely with WarnerMedia partners to leverage learnings and systemsBuild and develop a high performing teamThe EssentialsLeadership:

You have 10 of leading aggressive digital growth, specifically for a subscription-based product. Demonstrated ability to communicate across the organization and to Executive Leadership and have led large teams to success.Growth:

You have deep experience with A/B testing, incrementality testing, and sophisticated measurement techniques and attribution models. You have implemented rigorous creative testing methodologies and ability to communicate findings internally and externally. You have experience closely managing outside agencies and partners. You have experience spinning up marketing technology capabilities.Strategy:

You have experience working on a holistic strategy (e.g. managing the pull between yield maximization and LTV vs. short term growth); you have run a full funnel strategy and have closely and rigorously run performance against it.People Management and Collaboration:

You are a people manager with 7 years of experience. You have an inclusive mindset. You can coach and motivate your team.Execution:

You have managed complex work and delivered results on time. You are aggressive about your goals and have helped your team manage tradeoffs. You have collaborated cross functionally, working with other functions and squads to shared success. You are ruthlessly focused on delivering strategic, impactful work.

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