Stella Rising
Director, SEO
Stella Rising, Essex Junction, Vermont, us, 05452
Stella Rising is a nationally recognized marketing and media services agency creating transformative growth for
superstar brands
in the consumer middle market. As a result of growth, we are seeking a highly motivated
SEO Director
to join our team. The right candidate must be able work proficiently in a
remote environment
but love getting together in person with clients, the team, and at our company sponsored events.
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.As
Director of SEO
you will play a vital role in growth initiatives, client retention, and team management within the SEO department. As one of the most senior team members in SEO, you will lead a team of 15-20 highly skilled and passionate SEO professionals, including 3-5 Associate Directors, SEO Managers, and individual contributors. Your role will provide leadership, mentorship, and strategic guidance to SEO professionals managing campaigns for some of the world’s leading brands.Your regular responsibilities are multifaceted, encompassing client management, people management, resource management, and contributing significantly to client retention, organic growth, and new business development. In client management, you will lead strategy and communication for enterprise clients, execute comprehensive SEO strategies, and manage complex SEO tools for campaign creation, optimization, and reporting. Your people management role involves guiding and training direct reports, enhancing their SEO knowledge and skills, and fostering a collaborative and innovative team culture.For resource management, you will oversee tool budgets, lead the development of new deliverables and processes, and manage case studies and award entries. Additionally, your thought leadership in the field will involve actively seeking speaking engagements, contributing to the company blog, and maintaining a strong presence in social media communities.Regular responsibilities but not limited to:Lead strategy, deliverables, and communication on 1-2 enterprise clients (depending on the scope and number of direct reports) resulting in strong client satisfaction, growth, and retention. Autonomously spearhead client conversations to discern business objectives and ad hoc requests, translating them into holistic SEO roadmaps aligned with industry best practices. This includes the ability to quickly adjust to shifting client priorities and gaining their buy-in.Expert experience in all SEO tools (Ahrefs, SEMrush, Google Analytics, Google Search Console, Screaming Frog) and ability to leverage the advanced capabilities of each platform, such as API configurations and custom extractions. Be able to train junior members to utilize these tools in more advanced ways and identify and evaluate new tools and platforms; working with the leadership team to integrate them into workflows.Manage and execute the implementation of SEO strategy for all department deliverables (on-page, off-page, and technical SEO). This includes overseeing and providing feedback for the work product for others on your team, ensuring compliance with all processes, assisting with the development of new deliverables, and creating SOP documentation and videos to assist with team training.Provide expert analysis of SEO performance metrics in GA4, GSC, and Looker, such as organic traffic, rankings, conversions, and user engagement; generate comprehensive and insightful monthly reports and renewal decks for clients.Provide thought leadership across (1) the team; creating time and safe space for knowledge sharing, Q&A, brainstorming, discussion of client case studies/issues, and team summits, as well as (2) the agency including blog posts, webinars, white papers, etc.Collaborate with development teams on SEO initiatives like site migrations, redesigns, and all tasks requiring dev assistance.Execute SEO Strategies across three pillars of SEO, including on-page optimizations, technical SEO, off-page optimization, and occasional content recommendations.Constantly bring new insights resulting from analysis of SEO trends leading to applications for relevant campaignsHold weekly or bi-weekly meetings with direct reports addressing client accounts, personal development and growth, strategic support, career advice.Manage 3-5 direct reports at the Associate Director level. Provide guidance, mentorship, and training to direct reports to enhance their SEO knowledge and skills and partner with them to develop SEO strategies that align with client objectives.Participate in team brainstorming meetings to share innovation ideas, including monthly contributions to the company blog, actively participating in speaking engagements and study/white paper creation, regular contributions to external blogs/podcasts, and demonstrate a strong leadership presence on at least one social media community.Lead renewal conversations and presentations ensuring we have a winning deck and pitch. Ensure the team is prepared and securing signatures on SOWs, create SEO forecasts, and execute SEO testing.Proactively identify and sell through organic growth opportunities for incremental budget or servicing.Attend key client calls, QBRs, and annual reviews to support retention from a senior-level leadership perspective, offering insights into implications and strategy. Also establish regular pulse checks on each account to ensure strong results and client relationships.Support managing direct reports in leadership, conflict resolution, client retention and strategy.Meet with managers across divisions to discuss strategy and operations across the team as singular unit vs pods.Oversee SEO managers and their direct reports, inclusive of strategic management support.Work with clients to understand KPIs, set goals and metrics for each account, track, and report on progress.Ability to defend investment in SEO to all titles and roles in client organizations.Discuss multi-channel strategy with account leads and collaborate to report on campaign performance, key performance indicators (KPIs), and business metrics.Derive true business insights from reporting, providing the "why" and "why not" and be able to effectively those insights to clients and the team.Effectively disperse SOPs created by leadership to direct reports and uphold those standards.Ensure effective delivery of scopes across book of business, maintaining hour maximum and minimum standards.Required Skills and Qualifications:Mastery in skills and understanding of complex SEO principles (including technical SEO and language related to web development) and of new developments in SEO, such EEAT, AI, Helpful Content Updates, and SGE.Mastery with SEO tools such as Screaming Frog, Search Console Indexing reports, GA, Looker Studio, Ahrefs, and SemRush and an understanding of complex ways to leverage these tools.Mastery understanding of how to unpack meaningful insights from data to support SEO recommendations and organic growth opportunities, including cross-channel and single-channel opportunities and problem solving.Mastery in project management skills, attention to detail, and ability to manage multiple tasks and timelines. Must have demonstrated ability to handle large and complex client accounts and experience successfully managing migrations.Mastery in communication skills, both written and verbal, to collaborate effectively with team members and stakeholders, including non-SEO and/or senior leadership client members.Mastery in client management skills, including effectively communicating SEO recommendations and their impact and independently managing timelines and projects.Mastery level ability to execute deliverable processes and create result-driving custom deliverables that map back to client OKRs and true-north KPIs.Exceptional experience managing e-commerce and lead generation clients.Exceptional experience managing multi-year SEO campaigns and experience with the following client campaign cycle touchpoints: onboarding, retention, QBRs, OKRs, escalations.Mastery in uncovering clients’ strategic goals and using that to inform SEO work.Excellent experience with Google Analytics 4 and Looker Studio.Mastered ability to develop strategies for clients that are outside the box and go beyond our normal course of deliverables.Demonstrated strong conflict resolution and client retention skills.Mastered experience managing team members and providing guidance on SEO deliverables, campaign management, and data analysis. Previous experience in managing direct reports required.Stella Rising is a women-led company that prizes diversity, creativity, hard work, and intelligence, while keeping warmth, balance, and human understanding at the core of our values. Named an Ad Age Best Workplace and Inc Best Workplace multiple years running, the company fosters an energetic and collaborative work environment where employees come first. In addition to surprising and delighting our team, we offer an environment where employee learning and recognition is prioritized. We take care of our team through a highly competitive benefits package that includes health, vision, dental, life insurance, a 401k with company match, wellness and technology reimbursements, home office setup support, over 7 weeks of PTO, and Flex time. If this sounds like the right opportunity for you, we would love to hear from you. Please send a resume and any work samples you are most proud of to kdillon@stellarising.com
or fill out the form on this page. Due the volume of candidates, we will only contact qualified candidates. EOESalary Range: $135,000 - $150,000Email *First name *Last name *Upload Your Resume *Are you legally authorized to work in the United States?YesNoWill you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)?
YesNoStellarising.com is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us.I agree to receive other communications from Stellarising.com.Sign up to receive award-winning content.Email *Stellarising.com needs the information you provide to contact you about our products and services. You may unsubscribe from these communications at any time.Sign up to receive award-winning content.
#J-18808-Ljbffr
superstar brands
in the consumer middle market. As a result of growth, we are seeking a highly motivated
SEO Director
to join our team. The right candidate must be able work proficiently in a
remote environment
but love getting together in person with clients, the team, and at our company sponsored events.
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.As
Director of SEO
you will play a vital role in growth initiatives, client retention, and team management within the SEO department. As one of the most senior team members in SEO, you will lead a team of 15-20 highly skilled and passionate SEO professionals, including 3-5 Associate Directors, SEO Managers, and individual contributors. Your role will provide leadership, mentorship, and strategic guidance to SEO professionals managing campaigns for some of the world’s leading brands.Your regular responsibilities are multifaceted, encompassing client management, people management, resource management, and contributing significantly to client retention, organic growth, and new business development. In client management, you will lead strategy and communication for enterprise clients, execute comprehensive SEO strategies, and manage complex SEO tools for campaign creation, optimization, and reporting. Your people management role involves guiding and training direct reports, enhancing their SEO knowledge and skills, and fostering a collaborative and innovative team culture.For resource management, you will oversee tool budgets, lead the development of new deliverables and processes, and manage case studies and award entries. Additionally, your thought leadership in the field will involve actively seeking speaking engagements, contributing to the company blog, and maintaining a strong presence in social media communities.Regular responsibilities but not limited to:Lead strategy, deliverables, and communication on 1-2 enterprise clients (depending on the scope and number of direct reports) resulting in strong client satisfaction, growth, and retention. Autonomously spearhead client conversations to discern business objectives and ad hoc requests, translating them into holistic SEO roadmaps aligned with industry best practices. This includes the ability to quickly adjust to shifting client priorities and gaining their buy-in.Expert experience in all SEO tools (Ahrefs, SEMrush, Google Analytics, Google Search Console, Screaming Frog) and ability to leverage the advanced capabilities of each platform, such as API configurations and custom extractions. Be able to train junior members to utilize these tools in more advanced ways and identify and evaluate new tools and platforms; working with the leadership team to integrate them into workflows.Manage and execute the implementation of SEO strategy for all department deliverables (on-page, off-page, and technical SEO). This includes overseeing and providing feedback for the work product for others on your team, ensuring compliance with all processes, assisting with the development of new deliverables, and creating SOP documentation and videos to assist with team training.Provide expert analysis of SEO performance metrics in GA4, GSC, and Looker, such as organic traffic, rankings, conversions, and user engagement; generate comprehensive and insightful monthly reports and renewal decks for clients.Provide thought leadership across (1) the team; creating time and safe space for knowledge sharing, Q&A, brainstorming, discussion of client case studies/issues, and team summits, as well as (2) the agency including blog posts, webinars, white papers, etc.Collaborate with development teams on SEO initiatives like site migrations, redesigns, and all tasks requiring dev assistance.Execute SEO Strategies across three pillars of SEO, including on-page optimizations, technical SEO, off-page optimization, and occasional content recommendations.Constantly bring new insights resulting from analysis of SEO trends leading to applications for relevant campaignsHold weekly or bi-weekly meetings with direct reports addressing client accounts, personal development and growth, strategic support, career advice.Manage 3-5 direct reports at the Associate Director level. Provide guidance, mentorship, and training to direct reports to enhance their SEO knowledge and skills and partner with them to develop SEO strategies that align with client objectives.Participate in team brainstorming meetings to share innovation ideas, including monthly contributions to the company blog, actively participating in speaking engagements and study/white paper creation, regular contributions to external blogs/podcasts, and demonstrate a strong leadership presence on at least one social media community.Lead renewal conversations and presentations ensuring we have a winning deck and pitch. Ensure the team is prepared and securing signatures on SOWs, create SEO forecasts, and execute SEO testing.Proactively identify and sell through organic growth opportunities for incremental budget or servicing.Attend key client calls, QBRs, and annual reviews to support retention from a senior-level leadership perspective, offering insights into implications and strategy. Also establish regular pulse checks on each account to ensure strong results and client relationships.Support managing direct reports in leadership, conflict resolution, client retention and strategy.Meet with managers across divisions to discuss strategy and operations across the team as singular unit vs pods.Oversee SEO managers and their direct reports, inclusive of strategic management support.Work with clients to understand KPIs, set goals and metrics for each account, track, and report on progress.Ability to defend investment in SEO to all titles and roles in client organizations.Discuss multi-channel strategy with account leads and collaborate to report on campaign performance, key performance indicators (KPIs), and business metrics.Derive true business insights from reporting, providing the "why" and "why not" and be able to effectively those insights to clients and the team.Effectively disperse SOPs created by leadership to direct reports and uphold those standards.Ensure effective delivery of scopes across book of business, maintaining hour maximum and minimum standards.Required Skills and Qualifications:Mastery in skills and understanding of complex SEO principles (including technical SEO and language related to web development) and of new developments in SEO, such EEAT, AI, Helpful Content Updates, and SGE.Mastery with SEO tools such as Screaming Frog, Search Console Indexing reports, GA, Looker Studio, Ahrefs, and SemRush and an understanding of complex ways to leverage these tools.Mastery understanding of how to unpack meaningful insights from data to support SEO recommendations and organic growth opportunities, including cross-channel and single-channel opportunities and problem solving.Mastery in project management skills, attention to detail, and ability to manage multiple tasks and timelines. Must have demonstrated ability to handle large and complex client accounts and experience successfully managing migrations.Mastery in communication skills, both written and verbal, to collaborate effectively with team members and stakeholders, including non-SEO and/or senior leadership client members.Mastery in client management skills, including effectively communicating SEO recommendations and their impact and independently managing timelines and projects.Mastery level ability to execute deliverable processes and create result-driving custom deliverables that map back to client OKRs and true-north KPIs.Exceptional experience managing e-commerce and lead generation clients.Exceptional experience managing multi-year SEO campaigns and experience with the following client campaign cycle touchpoints: onboarding, retention, QBRs, OKRs, escalations.Mastery in uncovering clients’ strategic goals and using that to inform SEO work.Excellent experience with Google Analytics 4 and Looker Studio.Mastered ability to develop strategies for clients that are outside the box and go beyond our normal course of deliverables.Demonstrated strong conflict resolution and client retention skills.Mastered experience managing team members and providing guidance on SEO deliverables, campaign management, and data analysis. Previous experience in managing direct reports required.Stella Rising is a women-led company that prizes diversity, creativity, hard work, and intelligence, while keeping warmth, balance, and human understanding at the core of our values. Named an Ad Age Best Workplace and Inc Best Workplace multiple years running, the company fosters an energetic and collaborative work environment where employees come first. In addition to surprising and delighting our team, we offer an environment where employee learning and recognition is prioritized. We take care of our team through a highly competitive benefits package that includes health, vision, dental, life insurance, a 401k with company match, wellness and technology reimbursements, home office setup support, over 7 weeks of PTO, and Flex time. If this sounds like the right opportunity for you, we would love to hear from you. Please send a resume and any work samples you are most proud of to kdillon@stellarising.com
or fill out the form on this page. Due the volume of candidates, we will only contact qualified candidates. EOESalary Range: $135,000 - $150,000Email *First name *Last name *Upload Your Resume *Are you legally authorized to work in the United States?YesNoWill you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)?
YesNoStellarising.com is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us.I agree to receive other communications from Stellarising.com.Sign up to receive award-winning content.Email *Stellarising.com needs the information you provide to contact you about our products and services. You may unsubscribe from these communications at any time.Sign up to receive award-winning content.
#J-18808-Ljbffr