Carter's/OshKosh
Marketing Data Analytics Intern, Summer 2025
Carter's/OshKosh, Atlanta, Georgia, United States, 30383
QUESTIONNAIRE-3-152
03
Serving the needs of all families with young children,
Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
HOW YOU’LL MAKE AN IMPACT:
As a Marketing Analytics Intern at Carter’s, you will get hands-on experience and contribute to real-world business projects alongside an experienced team of Analysts and Data Scientists. The Marketing Analytics team supports decisions and strategy related to wholistic performance marketing, omni customer interactions, target marketing, and personalization.
As a member of the Marketing Analytics team, you will build Analytical Products that provide key insights into transactions and the activity of millions of consumers and inform and influence marketing strategy. These insights empower the Marketing organization to place the Consumer (and their Data) at the heart of our Marketing strategy and decision making.
You’ll thrive in this role if you’re enthusiastic about using data to uncover insights and looking for an opportunity to deploy your coding and mathematical skills in a supportive and impact-focused environment.
This role typically reports into the Sr Manager, Customer Analytics and is based in our Phipps office in our on-site work environment.
(60%) Marketing Analytics and Performance Measurement
Develop and deliver daily, weekly, monthly and quarterly performance reporting to provide marketing leadership clear visibility to marketing program performance.
Synthesis data to provide trend metrics to identify opportunities for the business
Provide forward looking analytics and reporting to provide visibility for business planning and marketing plan development
Addressing Ad Hoc analytics requests across marketing, omni channel and customer behavior subject areas
(30%) Test Design, measurement and business performance optimization
Work with marketing and ecommerce teams to develop learning agendas and support testing plans to provide sound test results to help evolve the business performance
Support personalization efforts by designing and testing various activities that drive desired customer actions, and continuously optimize performance based on test results
(10%) Process improvement
Maintain efficient database and reporting dataflows through sound data engineering approaches
WE’D LOVE TO HEAR FROM YOU IF:
Must have:
Minimum cumulative GPA of 3.0 (3.2 GPA or higher strongly preferred)
General familiarity with SQL and database systems
Flexible communication style to collaborate with multiple stakeholders from varying backgrounds.
Preferred skills and experience:
Pursuing a bachelor's degree related to Marketing, STEM, (Science, Technology, Engineering, & Mathematics) or a related field
Experience working with data visualization tools (e.g. Tableau, Power BI)
Familiarity and interest in working with Python
Adaptive in work style to support analytics shared service and center of excellence in supporting Marketing and Retail teams
OUR TEAM MEMBERS:
Lead Courageously: Have a strong sense of personal values that align with our Company values
Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
Drive Growth: Set aggressive goals and implement plans precisely
Cultivates Innovation: Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes
MAKE A CAREER AT CARTER’S:
Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.
NOTE:
This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
#CartersCollege
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
03
Serving the needs of all families with young children,
Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
HOW YOU’LL MAKE AN IMPACT:
As a Marketing Analytics Intern at Carter’s, you will get hands-on experience and contribute to real-world business projects alongside an experienced team of Analysts and Data Scientists. The Marketing Analytics team supports decisions and strategy related to wholistic performance marketing, omni customer interactions, target marketing, and personalization.
As a member of the Marketing Analytics team, you will build Analytical Products that provide key insights into transactions and the activity of millions of consumers and inform and influence marketing strategy. These insights empower the Marketing organization to place the Consumer (and their Data) at the heart of our Marketing strategy and decision making.
You’ll thrive in this role if you’re enthusiastic about using data to uncover insights and looking for an opportunity to deploy your coding and mathematical skills in a supportive and impact-focused environment.
This role typically reports into the Sr Manager, Customer Analytics and is based in our Phipps office in our on-site work environment.
(60%) Marketing Analytics and Performance Measurement
Develop and deliver daily, weekly, monthly and quarterly performance reporting to provide marketing leadership clear visibility to marketing program performance.
Synthesis data to provide trend metrics to identify opportunities for the business
Provide forward looking analytics and reporting to provide visibility for business planning and marketing plan development
Addressing Ad Hoc analytics requests across marketing, omni channel and customer behavior subject areas
(30%) Test Design, measurement and business performance optimization
Work with marketing and ecommerce teams to develop learning agendas and support testing plans to provide sound test results to help evolve the business performance
Support personalization efforts by designing and testing various activities that drive desired customer actions, and continuously optimize performance based on test results
(10%) Process improvement
Maintain efficient database and reporting dataflows through sound data engineering approaches
WE’D LOVE TO HEAR FROM YOU IF:
Must have:
Minimum cumulative GPA of 3.0 (3.2 GPA or higher strongly preferred)
General familiarity with SQL and database systems
Flexible communication style to collaborate with multiple stakeholders from varying backgrounds.
Preferred skills and experience:
Pursuing a bachelor's degree related to Marketing, STEM, (Science, Technology, Engineering, & Mathematics) or a related field
Experience working with data visualization tools (e.g. Tableau, Power BI)
Familiarity and interest in working with Python
Adaptive in work style to support analytics shared service and center of excellence in supporting Marketing and Retail teams
OUR TEAM MEMBERS:
Lead Courageously: Have a strong sense of personal values that align with our Company values
Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
Drive Growth: Set aggressive goals and implement plans precisely
Cultivates Innovation: Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes
MAKE A CAREER AT CARTER’S:
Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.
NOTE:
This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
#CartersCollege
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.