NCAA
Assistant Director of Championships and Alliances Marketing & Ticketing - Email
NCAA, Indianapolis, Indiana, us, 46262
Assistant Director of Championships and Alliances Marketing & Ticketing - Email
Job Category:
AdministratorRequisition Number:
ASSIS001314Apply nowPosted: August 26, 2024Full-TimeHybridLocations Indiana - Current
Apply fast, check the full description by scrolling below to find out the full requirements for this role.700 West Washington StIndianapolis, IN 46204, USAThe Assistant Director of Championships and Alliances Marketing & Ticketing – Email is responsible for creating a meaningful student-athlete, fan, and stakeholder experience by driving awareness and attendance to NCAA championships. This position requires a creative and strategic thinker who is well-versed in email marketing, grassroots initiatives, organic and paid marketing campaigns, and data-driven decision-making. A strong understanding of sports marketing, a passion for collegiate athletics, and the ability to collaborate effectively with various stakeholders are essential.Job ResponsibilitiesEmail Strategy and Deployment:Develop comprehensive email marketing strategies to promote NCAA Championships, including segmentation, content creation, and deployment schedules.Collaborate with the creative team to design visually appealing email templates and assets that align with brand guidelines and campaign objectives.Manage email deployment process, including list management, scheduling, and monitoring deliverability and open rates.Implement A/B testing methodologies to optimize subject lines, content, and calls-to-action for maximum engagement and conversion.Stay abreast of industry best practices and emerging trends in email marketing to continually refine strategies and tactics.Work closely with the Director of Marketing to integrate email marketing initiatives with broader marketing campaigns.Grassroots Marketing:Plan and execute grassroots marketing efforts to increase awareness and participation in NCAA Championships within local communities and target demographics.Collaborate with regional partners, schools, and community organizations to leverage grassroots marketing opportunities.Organic and Paid Marketing:Develop comprehensive marketing plans encompassing both organic and paid channels to drive ticket sales and fan engagement for NCAA Championships.Execute digital marketing campaigns across various platforms such as social media, search engines, and display advertising.Monitor campaign performance and adjust strategies to optimize reach, engagement, and conversion.Data-Driven Marketing Decision-Making:Utilize data analytics tools and market research to inform marketing strategies and tactics.Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and make data-driven decisions for continuous improvement.Generate reports and insights to share with stakeholders, including senior management and NCAA leadership.Lead Generation:Develop and implement lead generation strategies to expand the NCAA Championships' audience and drive ticket sales, merchandise purchases, and other revenue-generating activities.Utilize targeted advertising, email marketing campaigns, and lead capture initiatives to identify and nurture potential customers throughout the sales funnel.Collaborate with ticketing partners, merchandise vendors, and other stakeholders to optimize lead generation efforts and maximize conversion rates.Other duties as assigned.Job RequirementsEducation Required: High school diploma or equivalent.Photoshop/Illustrator experience preferred.Professional/full-time experience, with 3-5 years in sports/event promotion and/or marketing required.Proven track record of developing and executing successful marketing campaigns across email, grassroots, organic, and paid channels.Strong analytical skills with the ability to interpret data and insights to drive marketing strategies.Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.Passion for collegiate athletics and a deep understanding of NCAA regulations and guidelines.Proficiency in marketing automation platforms, email marketing software, and digital analytics tools.Experience negotiating and managing contract fulfillment preferred.Experience working with consultants and/or external agencies preferred.Knowledge and understanding of the Association’s governmental structure and functions.Estimated Travel Required:
Job Category:
AdministratorRequisition Number:
ASSIS001314Apply nowPosted: August 26, 2024Full-TimeHybridLocations Indiana - Current
Apply fast, check the full description by scrolling below to find out the full requirements for this role.700 West Washington StIndianapolis, IN 46204, USAThe Assistant Director of Championships and Alliances Marketing & Ticketing – Email is responsible for creating a meaningful student-athlete, fan, and stakeholder experience by driving awareness and attendance to NCAA championships. This position requires a creative and strategic thinker who is well-versed in email marketing, grassroots initiatives, organic and paid marketing campaigns, and data-driven decision-making. A strong understanding of sports marketing, a passion for collegiate athletics, and the ability to collaborate effectively with various stakeholders are essential.Job ResponsibilitiesEmail Strategy and Deployment:Develop comprehensive email marketing strategies to promote NCAA Championships, including segmentation, content creation, and deployment schedules.Collaborate with the creative team to design visually appealing email templates and assets that align with brand guidelines and campaign objectives.Manage email deployment process, including list management, scheduling, and monitoring deliverability and open rates.Implement A/B testing methodologies to optimize subject lines, content, and calls-to-action for maximum engagement and conversion.Stay abreast of industry best practices and emerging trends in email marketing to continually refine strategies and tactics.Work closely with the Director of Marketing to integrate email marketing initiatives with broader marketing campaigns.Grassroots Marketing:Plan and execute grassroots marketing efforts to increase awareness and participation in NCAA Championships within local communities and target demographics.Collaborate with regional partners, schools, and community organizations to leverage grassroots marketing opportunities.Organic and Paid Marketing:Develop comprehensive marketing plans encompassing both organic and paid channels to drive ticket sales and fan engagement for NCAA Championships.Execute digital marketing campaigns across various platforms such as social media, search engines, and display advertising.Monitor campaign performance and adjust strategies to optimize reach, engagement, and conversion.Data-Driven Marketing Decision-Making:Utilize data analytics tools and market research to inform marketing strategies and tactics.Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and make data-driven decisions for continuous improvement.Generate reports and insights to share with stakeholders, including senior management and NCAA leadership.Lead Generation:Develop and implement lead generation strategies to expand the NCAA Championships' audience and drive ticket sales, merchandise purchases, and other revenue-generating activities.Utilize targeted advertising, email marketing campaigns, and lead capture initiatives to identify and nurture potential customers throughout the sales funnel.Collaborate with ticketing partners, merchandise vendors, and other stakeholders to optimize lead generation efforts and maximize conversion rates.Other duties as assigned.Job RequirementsEducation Required: High school diploma or equivalent.Photoshop/Illustrator experience preferred.Professional/full-time experience, with 3-5 years in sports/event promotion and/or marketing required.Proven track record of developing and executing successful marketing campaigns across email, grassroots, organic, and paid channels.Strong analytical skills with the ability to interpret data and insights to drive marketing strategies.Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.Passion for collegiate athletics and a deep understanding of NCAA regulations and guidelines.Proficiency in marketing automation platforms, email marketing software, and digital analytics tools.Experience negotiating and managing contract fulfillment preferred.Experience working with consultants and/or external agencies preferred.Knowledge and understanding of the Association’s governmental structure and functions.Estimated Travel Required: