Dow Jones & Company, Inc.
Director, B2B Marketing, Manufacturing Industry
Dow Jones & Company, Inc., Long Island City, New York, United States, 11101
Director, B2B Marketing, Manufacturing Industry in NEW YORK, New York
Job Description:
Have you got what it takes to succeed The following information should be read carefully by all candidates.About Our Organization:Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications including the flagship Wall Street Journal, America’s largest newspaper by paid circulation. Dow Jones works with many Global Fortune 500 companies providing the data, news and intelligence to help them reduce risk, ensure compliance and identify business opportunities.About the Team:As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: Dow Jones Newswires, Factiva, and Risk & Compliance. The team runs a client-centric approach focused on industries and accounts developing and activating strategies and campaigns that drive awareness, build our reputation and deepen relationships in these select industries and accounts.About the Role:In this role, you’ll be responsible for marketing to the Manufacturing industry and driving revenue growth in partnership with sales and product. To achieve this, you will develop and execute an annual plan to drive awareness, position Dow Jones as the trusted partner of choice for enterprise business insights, build a reputation for our capabilities and expertise, and deepen relationships with key decision makers.You Will:Develop and maintain a deep understanding of the Manufacturing industry and accounts, market trends, customer needs, and competition.Craft an annual strategy and plan to build awareness and a reputation for Dow Jones’ capabilities and expertise; and deepen relationships with key decision makers in select accounts.Run the “One-to-Few” ABM - Account Based Marketing program for the key 50-100 Manufacturing accounts.Collaborate with the Product Proposition teams to develop messaging and content that resonates with our target audience.Work with sales to gain customer advocacy, building client trust and loyalty.Collaborate with the Partner team to develop co-marketing strategies with select partners.Collaborate with Geography Marketing Leaders to co-create the global plan and strategy for the Manufacturing industry.Collaborate with the Digital Marketing team and the Event Marketers to orchestrate the strategy that drives awareness and engagement.Continuously monitor and report on progress on key KPIs particularly account revenue growth.Partner with the Sales Enablement team to engage sellers around the Manufacturing industry initiatives.You Have:A minimum of 12 years of B2B Marketing experience, ideally in Field Marketing, Industry Marketing, and/or Account Based Marketing targeting Fortune 1000 Manufacturing companies.Demonstrated success in developing and implementing measurable B2B industry marketing strategies that drive revenue growth.“One-to-Few” Account Based Marketing experience.Experience marketing Risk & Compliance Data and/or Business Intelligence solutions to Fortune 1000 non-financial companies is a plus.Proven experience working with multiple business stakeholders.Experience in effectively managing marketing budget and time.Exceptional communication and presentation skills.Ability to thrive in a fast-paced, dynamic environment.Adept at data-driven decision making.Collaborative mindset and the ability to work effectively with cross-functional teams.Benefits:Comprehensive Healthcare PlansPaid Time OffRetirement PlansLifestyle programs & Wellness ResourcesFamily Care Benefits & Caregiving SupportAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets.Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put "Reasonable Accommodation" in the subject line.If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
#J-18808-Ljbffr
Job Description:
Have you got what it takes to succeed The following information should be read carefully by all candidates.About Our Organization:Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications including the flagship Wall Street Journal, America’s largest newspaper by paid circulation. Dow Jones works with many Global Fortune 500 companies providing the data, news and intelligence to help them reduce risk, ensure compliance and identify business opportunities.About the Team:As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: Dow Jones Newswires, Factiva, and Risk & Compliance. The team runs a client-centric approach focused on industries and accounts developing and activating strategies and campaigns that drive awareness, build our reputation and deepen relationships in these select industries and accounts.About the Role:In this role, you’ll be responsible for marketing to the Manufacturing industry and driving revenue growth in partnership with sales and product. To achieve this, you will develop and execute an annual plan to drive awareness, position Dow Jones as the trusted partner of choice for enterprise business insights, build a reputation for our capabilities and expertise, and deepen relationships with key decision makers.You Will:Develop and maintain a deep understanding of the Manufacturing industry and accounts, market trends, customer needs, and competition.Craft an annual strategy and plan to build awareness and a reputation for Dow Jones’ capabilities and expertise; and deepen relationships with key decision makers in select accounts.Run the “One-to-Few” ABM - Account Based Marketing program for the key 50-100 Manufacturing accounts.Collaborate with the Product Proposition teams to develop messaging and content that resonates with our target audience.Work with sales to gain customer advocacy, building client trust and loyalty.Collaborate with the Partner team to develop co-marketing strategies with select partners.Collaborate with Geography Marketing Leaders to co-create the global plan and strategy for the Manufacturing industry.Collaborate with the Digital Marketing team and the Event Marketers to orchestrate the strategy that drives awareness and engagement.Continuously monitor and report on progress on key KPIs particularly account revenue growth.Partner with the Sales Enablement team to engage sellers around the Manufacturing industry initiatives.You Have:A minimum of 12 years of B2B Marketing experience, ideally in Field Marketing, Industry Marketing, and/or Account Based Marketing targeting Fortune 1000 Manufacturing companies.Demonstrated success in developing and implementing measurable B2B industry marketing strategies that drive revenue growth.“One-to-Few” Account Based Marketing experience.Experience marketing Risk & Compliance Data and/or Business Intelligence solutions to Fortune 1000 non-financial companies is a plus.Proven experience working with multiple business stakeholders.Experience in effectively managing marketing budget and time.Exceptional communication and presentation skills.Ability to thrive in a fast-paced, dynamic environment.Adept at data-driven decision making.Collaborative mindset and the ability to work effectively with cross-functional teams.Benefits:Comprehensive Healthcare PlansPaid Time OffRetirement PlansLifestyle programs & Wellness ResourcesFamily Care Benefits & Caregiving SupportAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets.Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put "Reasonable Accommodation" in the subject line.If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
#J-18808-Ljbffr