dentsu international
Senior Manager, Commerce & Retail Media
dentsu international, Minneapolis, Minnesota, United States, 55443
Job Description
Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.This is a remote opportunity, open to anyone within the US.The Commerce & Retail Media team at Dentsu leads strategy, activation, and optimizations for large buy-side Retail Media CPG client. The Senior Manager will demonstrate the ability to report and optimize client marketing campaigns (digital and search) within retail media networks, with an emphasis on Target, Kroger, and others. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will have direct reports to manage and deliver reporting, insights, and projects in a timely manner and within budget plans supporting the team with flawless execution. You will report to the Associate Director, Commerce & Retail Media.You Will:Work with your teams to managing end to end campaign planning (including RFPs as needed), execution/buying, and reportingManage ongoing optimization efforts to meet campaign goals. For search and self-service campaigns inclusive of daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.Ensure campaigns are run to agreed-upon best practice guidelines, leaning into the evolving retailer capabilities and landscape, participating in alphas/beta testing, and consistently evolving to meet client needs.Use the latest technology and best practice to build strategic automation into campaign management and reporting.Work with our reporting teams and tech to develop and update performance reports to provide actionable insights and analysisAssist and attend regularly scheduled client performance and status meetings along with ad-hoc presentations/requests.Collaborate across our client team and within the commerce & retail media organizations (Roundel, KPM etc.) to solve, innovate, build skills and develop thought leadership and best practicesQualificationsEnthusiasm for performance marketing, new platforms, and the exciting world of eCommerce advertising including digital/display programs with Retail Media NetworksAt least 4 years digital performance marketing experience in digital e-commerce, retail programmatic, or related field for 3+ years managing large-scale, complex e-commerce campaigns.Experience with managing end to end campaigns, inclusive of budgets, tagging, informing KPI goals, meeting KPIs, and reporting.MediaOcean/Prisma and MediaTools experience strongly preferred.Strong excel skills and analytical mindset, with the ability to identify trends and insights through data analysisStrong personal organizational, presentation skills, communication, and prioritization skills with a strong attention to detail.Well-honed communication skills and working with agility in the rapidly evolving world of Commerce & Retail MediaHigh levels of integrity, autonomy, and self-motivation
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Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.This is a remote opportunity, open to anyone within the US.The Commerce & Retail Media team at Dentsu leads strategy, activation, and optimizations for large buy-side Retail Media CPG client. The Senior Manager will demonstrate the ability to report and optimize client marketing campaigns (digital and search) within retail media networks, with an emphasis on Target, Kroger, and others. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will have direct reports to manage and deliver reporting, insights, and projects in a timely manner and within budget plans supporting the team with flawless execution. You will report to the Associate Director, Commerce & Retail Media.You Will:Work with your teams to managing end to end campaign planning (including RFPs as needed), execution/buying, and reportingManage ongoing optimization efforts to meet campaign goals. For search and self-service campaigns inclusive of daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.Ensure campaigns are run to agreed-upon best practice guidelines, leaning into the evolving retailer capabilities and landscape, participating in alphas/beta testing, and consistently evolving to meet client needs.Use the latest technology and best practice to build strategic automation into campaign management and reporting.Work with our reporting teams and tech to develop and update performance reports to provide actionable insights and analysisAssist and attend regularly scheduled client performance and status meetings along with ad-hoc presentations/requests.Collaborate across our client team and within the commerce & retail media organizations (Roundel, KPM etc.) to solve, innovate, build skills and develop thought leadership and best practicesQualificationsEnthusiasm for performance marketing, new platforms, and the exciting world of eCommerce advertising including digital/display programs with Retail Media NetworksAt least 4 years digital performance marketing experience in digital e-commerce, retail programmatic, or related field for 3+ years managing large-scale, complex e-commerce campaigns.Experience with managing end to end campaigns, inclusive of budgets, tagging, informing KPI goals, meeting KPIs, and reporting.MediaOcean/Prisma and MediaTools experience strongly preferred.Strong excel skills and analytical mindset, with the ability to identify trends and insights through data analysisStrong personal organizational, presentation skills, communication, and prioritization skills with a strong attention to detail.Well-honed communication skills and working with agility in the rapidly evolving world of Commerce & Retail MediaHigh levels of integrity, autonomy, and self-motivation
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