Bytedance
Growth Marketing Manager
Bytedance, Los Angeles, California, United States, 90079
Responsibilities Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.Why Join Us: Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us.Gauthmath is a product loved by users around the world. It's a math tool that solves learning problems for users in real time through AI and expert platforms. You can work together with colleagues from different countries and regions around the world, providing services to millions of users worldwide.Responsibilities
Partners with product and business lead to shape product strategy by developing user expertise and owning competitive insights.Strategy Development: Develop and implement comprehensive growth marketing strategies that align with our business objectives.User Acquisition: Lead efforts in acquiring new users through various channels including product marketing, on campus marketing (especially with community colleges and state universities), social media, content marketing, SEO, SEM and more.Performance Analysis: Regularly analyze the performance of marketing campaigns, optimizing for effectiveness and efficiency.Cross-functional Collaboration: Work closely with the product, design, and content teams to ensure a cohesive user experience and brand messaging.Data-Driven Decision Making: Utilize data analytics to understand user behavior and preferences, driving informed marketing decisions.Community Engagement: Engage with our user community to foster loyalty and advocacy, integrating feedback into marketing strategies.Market Research: Stay abreast of market trends and competitor strategies to identify new growth opportunities.Qualifications
3-5 years of consumer product marketing experience.Previous experience marketing large-scale direct to consumer products.Prior experience in targeting marketing efforts towards students, particularly those enrolled in community colleges and public universities.Deep expertise in end-to-end product marketing, including both inbound and outbound capabilities, driving strategy development, and cross-functional execution.Track record of driving adoption of new ideas and concepts, and pioneering new approaches within their team or company.Excellent writing, communication, and interpersonal skills.Strong entrepreneurial drive.Enthusiasm for a fast-growing, fast changing environment.ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.ByteDance Inc. is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at tac.accommodations@bytedance.com.Job Information:Compensation Description (annually) The base salary range for this position in the selected city is $83600 - $180000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our Company Benefits Are Designed To Convey Company Culture And Values, To Create An Efficient And Inspiring Work Environment, And To Support Our Employees To Give Their Best In Both Work And Life. We Offer The Following Benefits To Eligible Employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match.Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.Mental and emotional health benefits through our EAP and Lyra.A 401K company match, gym and cellphone service reimbursements.The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.Why Join Us: Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us.Gauthmath is a product loved by users around the world. It's a math tool that solves learning problems for users in real time through AI and expert platforms. You can work together with colleagues from different countries and regions around the world, providing services to millions of users worldwide.Responsibilities
Partners with product and business lead to shape product strategy by developing user expertise and owning competitive insights.Strategy Development: Develop and implement comprehensive growth marketing strategies that align with our business objectives.User Acquisition: Lead efforts in acquiring new users through various channels including product marketing, on campus marketing (especially with community colleges and state universities), social media, content marketing, SEO, SEM and more.Performance Analysis: Regularly analyze the performance of marketing campaigns, optimizing for effectiveness and efficiency.Cross-functional Collaboration: Work closely with the product, design, and content teams to ensure a cohesive user experience and brand messaging.Data-Driven Decision Making: Utilize data analytics to understand user behavior and preferences, driving informed marketing decisions.Community Engagement: Engage with our user community to foster loyalty and advocacy, integrating feedback into marketing strategies.Market Research: Stay abreast of market trends and competitor strategies to identify new growth opportunities.Qualifications
3-5 years of consumer product marketing experience.Previous experience marketing large-scale direct to consumer products.Prior experience in targeting marketing efforts towards students, particularly those enrolled in community colleges and public universities.Deep expertise in end-to-end product marketing, including both inbound and outbound capabilities, driving strategy development, and cross-functional execution.Track record of driving adoption of new ideas and concepts, and pioneering new approaches within their team or company.Excellent writing, communication, and interpersonal skills.Strong entrepreneurial drive.Enthusiasm for a fast-growing, fast changing environment.ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.ByteDance Inc. is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at tac.accommodations@bytedance.com.Job Information:Compensation Description (annually) The base salary range for this position in the selected city is $83600 - $180000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our Company Benefits Are Designed To Convey Company Culture And Values, To Create An Efficient And Inspiring Work Environment, And To Support Our Employees To Give Their Best In Both Work And Life. We Offer The Following Benefits To Eligible Employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match.Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.Mental and emotional health benefits through our EAP and Lyra.A 401K company match, gym and cellphone service reimbursements.The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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