Olaplex
Senior Manager, Social Media (New York)
Olaplex, New York, New York, us, 10261
OLAPLEX, Inc. (Nasdaq: OLPX) is an innovative, science-enabled, technology-driven beauty company. We are founded on the principle of delivering effective, patent-protected and proven performance in the categories where we compete. We strive to empower our consumers to look as beautiful on the outside as they feel on the inside. We believe every person deserves to have healthy, beautiful hair, whether they are visiting a salon or caring for their hair at home.
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.OLAPLEX has been able to achieve phenomenal growth and we continuously seek exceptionally talented individuals who can support our innovation and creativity. Collaboration and flexibility are at the core of our commitment to each other and to the success of OLAPLEX.
About the Role:As the Senior Manager of Social Media at OLAPLEX, you will drive innovation and industry leadership across our social channels, leading a team and building a holistic integrated strategy to achieve key business objectives. In this role, the Senior Manager of Social Media will leverage data to optimize performance and explore new ways to drive engagement, collaborating closely with the Creative Services, Influencer, Pro, PR, Marketing and Digital teams under the guidance of the Senior Director of Consumer Engagement to cement the brand's position as a leader in the space.
Strategy & Planning:
Lead the development of platform strategies, including updating playbooks and best practices tailored to Olaplex's unique brand identity, as well as go-to-market launch plans for emerging platforms
Partner with the Sr. Director of Consumer Engagement to establish division goal setting that ladders up to business objectives for the year and QoQ and consists of: competitive benchmarking, KPI measurement framework, campaign and trend tracking, as well as creative analysis
Oversee content calendar and strategy to align with DTC and global retail calendars, product and brand launches, events, activations and other brand initiatives that require social media integration
Partner with key stakeholders to share platform best practices, standardize measurements, and drive global content strategies
Drive the planning and execution of our social media strategy, aligning with product launches, brand initiatives, and events
Develop seasonal campaign toolkits and ensure cross-functional coordination to maintain a consistent brand message
Ability to streamline processes and develop an efficient pipeline for asset creation in conjunction with Influencer, Pro, PR and Creative Services teams
Mentor, inspire and guide a talented team to come up with concepts that elevate the brand and deliver results
Social Platform & Content Creation:
Drive strategy and execution of global marketing initiatives through content storytelling, ensuring a consistent brand message across platforms, including Instagram, YouTube, TikTok, and others, to drive brand awareness and engagement
Lead ideation and innovation on social, identifying trends and cultural moments relevant to Olaplex's audience
Collaborate with Creative Services, Influencer and PR teams to develop compelling content franchises tailored to each platform
Create community building and user generated content strategies that drive brand awareness and engagement
Establish a clear content and amplification strategy for Ambassador partners in partnership with PR, and collaborate on building extensions to amplify efforts across other mediums
Partner with Pro to establish a PGC (pro generated content) program that builds brand equity and credibility with the pro stylist community, highlighting our creative artistry and science innovation
Identify relevant social media trends and cultural moments that translate into unique and ownable concepts for the brand
Ensure content strategies are globally scalable and oversee localization strategies for regional platforms, including: distributor channels (when applicable), and international channels, i.e. WeChat, Weibo, etc.
Monitor, measure and analyze the performance of content distribution channels to enable continuous learning, program optimization
About You:
Minimum 5+ years of professional experience in social media marketing and communications, with a focus on beauty or hair care brands
Minimum of 3+ years of management experience
Proven track record of running successful social media campaigns and fostering communities
Highly creative with the ability to develop new ideas that resonate with OLAPLEX's audience
Strong communication skills and ability to influence key stakeholders
Self-starter with a hands-on approach and ability to thrive in a fast-paced environment
We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.
Our Total Rewards:The annual base pay for this position is $120,000 - $140,000 with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.
Competitive compensation
Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
Wellness:Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options, Dependent Care Flexible Spending Account with Company Reimbursement
Parental Leave: Up to 18 weeks for all new birthing-parents and up to 10 weeks for all non-birthing new parents
Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
Culture: Our team has an “attitude of gratitude” and a shared passion for our brand. Join our culture committee and/or DE&I champion team to play a role in building and sustaining our “secret sauce"
Products: Twenty (20) free products per year, plus a friends and family discount
Our Commitment to Diversity, Equity, and Inclusion:At OLAPLEX, we support and stand up for our community with our talent, content, messages, and product offering. We strive to build and nurture a culture where a focus on diversity, equity, and inclusion is instinctive. Our deep sense of passion and pride in what we do, both as individuals and as a company, unifies our shared commitment to 'do well and do good'. We recognize and celebrate different ideas, perspectives, and backgrounds and know they create a stronger and more creative work environment.
OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.
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The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.OLAPLEX has been able to achieve phenomenal growth and we continuously seek exceptionally talented individuals who can support our innovation and creativity. Collaboration and flexibility are at the core of our commitment to each other and to the success of OLAPLEX.
About the Role:As the Senior Manager of Social Media at OLAPLEX, you will drive innovation and industry leadership across our social channels, leading a team and building a holistic integrated strategy to achieve key business objectives. In this role, the Senior Manager of Social Media will leverage data to optimize performance and explore new ways to drive engagement, collaborating closely with the Creative Services, Influencer, Pro, PR, Marketing and Digital teams under the guidance of the Senior Director of Consumer Engagement to cement the brand's position as a leader in the space.
Strategy & Planning:
Lead the development of platform strategies, including updating playbooks and best practices tailored to Olaplex's unique brand identity, as well as go-to-market launch plans for emerging platforms
Partner with the Sr. Director of Consumer Engagement to establish division goal setting that ladders up to business objectives for the year and QoQ and consists of: competitive benchmarking, KPI measurement framework, campaign and trend tracking, as well as creative analysis
Oversee content calendar and strategy to align with DTC and global retail calendars, product and brand launches, events, activations and other brand initiatives that require social media integration
Partner with key stakeholders to share platform best practices, standardize measurements, and drive global content strategies
Drive the planning and execution of our social media strategy, aligning with product launches, brand initiatives, and events
Develop seasonal campaign toolkits and ensure cross-functional coordination to maintain a consistent brand message
Ability to streamline processes and develop an efficient pipeline for asset creation in conjunction with Influencer, Pro, PR and Creative Services teams
Mentor, inspire and guide a talented team to come up with concepts that elevate the brand and deliver results
Social Platform & Content Creation:
Drive strategy and execution of global marketing initiatives through content storytelling, ensuring a consistent brand message across platforms, including Instagram, YouTube, TikTok, and others, to drive brand awareness and engagement
Lead ideation and innovation on social, identifying trends and cultural moments relevant to Olaplex's audience
Collaborate with Creative Services, Influencer and PR teams to develop compelling content franchises tailored to each platform
Create community building and user generated content strategies that drive brand awareness and engagement
Establish a clear content and amplification strategy for Ambassador partners in partnership with PR, and collaborate on building extensions to amplify efforts across other mediums
Partner with Pro to establish a PGC (pro generated content) program that builds brand equity and credibility with the pro stylist community, highlighting our creative artistry and science innovation
Identify relevant social media trends and cultural moments that translate into unique and ownable concepts for the brand
Ensure content strategies are globally scalable and oversee localization strategies for regional platforms, including: distributor channels (when applicable), and international channels, i.e. WeChat, Weibo, etc.
Monitor, measure and analyze the performance of content distribution channels to enable continuous learning, program optimization
About You:
Minimum 5+ years of professional experience in social media marketing and communications, with a focus on beauty or hair care brands
Minimum of 3+ years of management experience
Proven track record of running successful social media campaigns and fostering communities
Highly creative with the ability to develop new ideas that resonate with OLAPLEX's audience
Strong communication skills and ability to influence key stakeholders
Self-starter with a hands-on approach and ability to thrive in a fast-paced environment
We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.
Our Total Rewards:The annual base pay for this position is $120,000 - $140,000 with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.
Competitive compensation
Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
Wellness:Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options, Dependent Care Flexible Spending Account with Company Reimbursement
Parental Leave: Up to 18 weeks for all new birthing-parents and up to 10 weeks for all non-birthing new parents
Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
Culture: Our team has an “attitude of gratitude” and a shared passion for our brand. Join our culture committee and/or DE&I champion team to play a role in building and sustaining our “secret sauce"
Products: Twenty (20) free products per year, plus a friends and family discount
Our Commitment to Diversity, Equity, and Inclusion:At OLAPLEX, we support and stand up for our community with our talent, content, messages, and product offering. We strive to build and nurture a culture where a focus on diversity, equity, and inclusion is instinctive. Our deep sense of passion and pride in what we do, both as individuals and as a company, unifies our shared commitment to 'do well and do good'. We recognize and celebrate different ideas, perspectives, and backgrounds and know they create a stronger and more creative work environment.
OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.
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