Minute Media
Associate Director, Integrated Marketing
Minute Media, Long Island City, New York, United States, 11101
Description
Company Description Minute Media is a leading media technology brand focused on two main pillars—platform and content. Minute Media’s platform serves as the company’s foundation, powering its content as well as enabling the evolution of other market-leading digital media brands. To date, Minute Media’s owned and operated destinations include The Players’ Tribune, 90min, DBLTAP, Mental Floss, The Big Lead, and FanSided. For more information, check out https://www.minutemedia.com/ . Position Summary The Associate Director, Integrated Marketing will be a pivotal member of the commercial team at Minute Media. Conceptualizing around brands such as The Players’ Tribune, Mental Floss, FanSided and 90min, this role will be a leader in ideation and an expert in positioning our value proposition to key clients. From an activation standpoint, the Associate Director will oversee select campaigns – ranging from media to custom content to experiential – with some of our most notable and valued brand partners, ensuring white-glove service throughout.This role will be fundamental in the ideation and creative thinking that will help to continue to push Minute Media to new heights What You'll Do
Oversee the development of reactive and proactive brand partner responsesIdeate custom solutions and working with internal stakeholders (branded content, media planning, production, athlete relations, etc.) to refine those ideas for our clientsWork closely with senior Integrated Marketing team members on larger-scale projects such as GTMs and brand positioning, original series development and positioning experiential and co-sale partnership opportunitiesPitch new ideas to internal stakeholders and external brand partnersLead internal communication across production, branded content, tech, insights and sales to successfully activate brand partnerships; Managing external client communication as it relates to the execution of the campaignCreate performance reports and recaps during and after campaignRequirements
What You Have
5+ years of experience in pre-sale and post-sale creative solutions/integrated marketing/brand marketing, ideally at a digital publisher, streaming service or creative agency; Knowledge of sports a plusExcellent organizational and communication skills (written and verbal), and extremely detail-orientedExperience leading brainstorms and conceptualizing around a range of sales categories (CPG, Grooming, Auto, Luxury, etc.)Strong storytelling skills, with experience weaving in RFP language to create customized submissionsStrong project management skills and familiarity with branded campaign metrics and reportingAbility to manage multiple complex, time-sensitive projects in a high-volume, fast-paced environmentExpertise at Keynote and PowerPoint a mustIndependent, self-starter eager to embrace challenges and find solutionsThe expected salary range for this position is between $100,000 - $130,000. Actual pay will be determined based on skills, experience, and location.Minute Media is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Minute Media participates in E-Verify.Not sure that you're 100% qualified but are up for the challenge? We want you to apply! Benefits
What You’ll Get
Opportunity to make a meaningful impact in a fast-growing companyCareer development opportunities & different skill-based workshops offered each quarterFun company events and celebrations with a focus on DEI each quarter8 coaching & 8 therapy sessions with top-tier providerCommunity involvement opportunities, both in-person and remoteWork-from-home budgetCheck the URL and email address of any correspondence with Minute Media. If it is not from @ minutemedia.com , treat it as fraudulent. To learn how to protect yourself from recruitment fraud click here .#J-18808-Ljbffr
Company Description Minute Media is a leading media technology brand focused on two main pillars—platform and content. Minute Media’s platform serves as the company’s foundation, powering its content as well as enabling the evolution of other market-leading digital media brands. To date, Minute Media’s owned and operated destinations include The Players’ Tribune, 90min, DBLTAP, Mental Floss, The Big Lead, and FanSided. For more information, check out https://www.minutemedia.com/ . Position Summary The Associate Director, Integrated Marketing will be a pivotal member of the commercial team at Minute Media. Conceptualizing around brands such as The Players’ Tribune, Mental Floss, FanSided and 90min, this role will be a leader in ideation and an expert in positioning our value proposition to key clients. From an activation standpoint, the Associate Director will oversee select campaigns – ranging from media to custom content to experiential – with some of our most notable and valued brand partners, ensuring white-glove service throughout.This role will be fundamental in the ideation and creative thinking that will help to continue to push Minute Media to new heights What You'll Do
Oversee the development of reactive and proactive brand partner responsesIdeate custom solutions and working with internal stakeholders (branded content, media planning, production, athlete relations, etc.) to refine those ideas for our clientsWork closely with senior Integrated Marketing team members on larger-scale projects such as GTMs and brand positioning, original series development and positioning experiential and co-sale partnership opportunitiesPitch new ideas to internal stakeholders and external brand partnersLead internal communication across production, branded content, tech, insights and sales to successfully activate brand partnerships; Managing external client communication as it relates to the execution of the campaignCreate performance reports and recaps during and after campaignRequirements
What You Have
5+ years of experience in pre-sale and post-sale creative solutions/integrated marketing/brand marketing, ideally at a digital publisher, streaming service or creative agency; Knowledge of sports a plusExcellent organizational and communication skills (written and verbal), and extremely detail-orientedExperience leading brainstorms and conceptualizing around a range of sales categories (CPG, Grooming, Auto, Luxury, etc.)Strong storytelling skills, with experience weaving in RFP language to create customized submissionsStrong project management skills and familiarity with branded campaign metrics and reportingAbility to manage multiple complex, time-sensitive projects in a high-volume, fast-paced environmentExpertise at Keynote and PowerPoint a mustIndependent, self-starter eager to embrace challenges and find solutionsThe expected salary range for this position is between $100,000 - $130,000. Actual pay will be determined based on skills, experience, and location.Minute Media is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Minute Media participates in E-Verify.Not sure that you're 100% qualified but are up for the challenge? We want you to apply! Benefits
What You’ll Get
Opportunity to make a meaningful impact in a fast-growing companyCareer development opportunities & different skill-based workshops offered each quarterFun company events and celebrations with a focus on DEI each quarter8 coaching & 8 therapy sessions with top-tier providerCommunity involvement opportunities, both in-person and remoteWork-from-home budgetCheck the URL and email address of any correspondence with Minute Media. If it is not from @ minutemedia.com , treat it as fraudulent. To learn how to protect yourself from recruitment fraud click here .#J-18808-Ljbffr