Comarch S.A
Director of Marketing
Comarch S.A, Chicago, Illinois, United States, 60290
We are excited to announce an incredible opportunity to lead our US marketing team as Director of Marketing at Comarch Inc. This role is ideal for a strategic thinker and agile leader ready to shape and execute innovative marketing initiatives in a US market. Seize this chance and apply today! The ideal candidate is a self-starter, proactive in setting the direction rather than waiting for it, and capable of navigating complex, multi-regional environments with strong leadership and B2B marketing expertise.
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.Candidate profile
Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferredMinimum of 7-10 years of experience in marketing, with at least 5 years in a leadership roleProven track record of successful marketing strategy development and execution in a B2B environmentStrong strategic thinking and analytical skills, with the ability to translate data into actionable insightsExcellent leadership and team management abilities, with a collaborative and results-driven approachProficiency in digital marketing tools and platforms, including SEO, SEM, email marketing, HubSpot, ZoomInfo, and social media are requiredExperience in managing marketing budgets and optimizing ROIYour responsibilities Strategic Planning and ExecutionDevelop and implement the marketing strategy for Comarch USA and Canada, aligning with the company’s overall business objectivesIdentify key market opportunities and challenges, creating targeted, data-driven marketing campaigns with the team that are goal-oriented and focused on clear KPIs and measurable outcomesManage overall strategy for integrated marketing campaigns across multiple channels, including digital, social media, events, and collateral, ensuring all initiatives are driven by data and aligned with defined objectivesTeam Leadership and ManagementLead, manage, and mentor the USA marketing team, providing guidance and support to drive high performance and professional growthManage staff focused on Product Marketing and other Marketing SpecialistsCollaborate with cross-functional teams including Sales, Consultants, Operations, Finance, Human Resources, and more to ensure alignment and support of marketing objectives.Create clear Standard Operating Procedures (SOPs) for all critical processes in cooperation with HQ and develop comprehensive onboarding materials to expedite new team members' integration and effectivenessLead Generation and Demand GenerationManage lead generation campaign strategies to support sales and business development efforts, ensuring every initiative is intentional and targeted with clear goalsEnsure Product Marketing Managers focus not only on acquiring net new clients but also on launching marketing programs aimed at growing existing accounts and deepening client relationshipsMonitor and analyze campaign performance, optimizing strategies to improve lead quality and conversion rates, especially within the constraints of limited marketing tools and automationBudget ManagementDevelop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROIEvery dollar spent must be intentional and focused on achieving specific, measurable outcomesMonitor expenditures and provide regular reports on budget performance and campaign effectivenessPartnerships, Networking, and EventsBuild and maintain relationships with key industry partners and media outlets.Oversee the marketing strategies and teams for all events, conferences, and tradeshows in the USA and CanadaBrand ManagementEnsure consistent brand messaging and positioning across all marketing materials and platforms.Manage and enhance Comarch’s brand presence in the North American market through strategic brand initiatives and positioningFor you
Competitive salary100% paid health insurance401(k) matchFlexible Spending Account (health, dependent, commuter)Wellness Reimbursement ProgramExciting work in a rapidly growing department working with leading world brandsOpportunity to learn from leading specialists to develop professional IT careerHybrid Work ModelAccommodation statement Comarch Inc is an equal opportunity/affirmative action employer. We consider applicants without regard to race, color, religion, creed, gender, national origin, age, disability, genetic information, marital or veteran status, or any other category protected by federal, state, or local law. Comarch Inc provides reasonable accommodations to hires with disabilities on a case-by-case basis.
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Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.Candidate profile
Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferredMinimum of 7-10 years of experience in marketing, with at least 5 years in a leadership roleProven track record of successful marketing strategy development and execution in a B2B environmentStrong strategic thinking and analytical skills, with the ability to translate data into actionable insightsExcellent leadership and team management abilities, with a collaborative and results-driven approachProficiency in digital marketing tools and platforms, including SEO, SEM, email marketing, HubSpot, ZoomInfo, and social media are requiredExperience in managing marketing budgets and optimizing ROIYour responsibilities Strategic Planning and ExecutionDevelop and implement the marketing strategy for Comarch USA and Canada, aligning with the company’s overall business objectivesIdentify key market opportunities and challenges, creating targeted, data-driven marketing campaigns with the team that are goal-oriented and focused on clear KPIs and measurable outcomesManage overall strategy for integrated marketing campaigns across multiple channels, including digital, social media, events, and collateral, ensuring all initiatives are driven by data and aligned with defined objectivesTeam Leadership and ManagementLead, manage, and mentor the USA marketing team, providing guidance and support to drive high performance and professional growthManage staff focused on Product Marketing and other Marketing SpecialistsCollaborate with cross-functional teams including Sales, Consultants, Operations, Finance, Human Resources, and more to ensure alignment and support of marketing objectives.Create clear Standard Operating Procedures (SOPs) for all critical processes in cooperation with HQ and develop comprehensive onboarding materials to expedite new team members' integration and effectivenessLead Generation and Demand GenerationManage lead generation campaign strategies to support sales and business development efforts, ensuring every initiative is intentional and targeted with clear goalsEnsure Product Marketing Managers focus not only on acquiring net new clients but also on launching marketing programs aimed at growing existing accounts and deepening client relationshipsMonitor and analyze campaign performance, optimizing strategies to improve lead quality and conversion rates, especially within the constraints of limited marketing tools and automationBudget ManagementDevelop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROIEvery dollar spent must be intentional and focused on achieving specific, measurable outcomesMonitor expenditures and provide regular reports on budget performance and campaign effectivenessPartnerships, Networking, and EventsBuild and maintain relationships with key industry partners and media outlets.Oversee the marketing strategies and teams for all events, conferences, and tradeshows in the USA and CanadaBrand ManagementEnsure consistent brand messaging and positioning across all marketing materials and platforms.Manage and enhance Comarch’s brand presence in the North American market through strategic brand initiatives and positioningFor you
Competitive salary100% paid health insurance401(k) matchFlexible Spending Account (health, dependent, commuter)Wellness Reimbursement ProgramExciting work in a rapidly growing department working with leading world brandsOpportunity to learn from leading specialists to develop professional IT careerHybrid Work ModelAccommodation statement Comarch Inc is an equal opportunity/affirmative action employer. We consider applicants without regard to race, color, religion, creed, gender, national origin, age, disability, genetic information, marital or veteran status, or any other category protected by federal, state, or local law. Comarch Inc provides reasonable accommodations to hires with disabilities on a case-by-case basis.
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