Syneos Health
Director, Media: Programmatic Lead
Syneos Health, Long Island City, New York, United States, 11101
Updated:
August 30, 2024
If you are interested in applying for this job, please make sure you meet the following requirements as listed below.Location:
New York City, NY, United StatesJob ID:
5637We are searching for our next Director, Programmatic Media, to join our Performance Media team. This is a fantastic opportunity for someone who enjoys the technical side of omnichannel programmatic campaign planning and considers themselves a resourceful and curious problem solver. The ideal candidate will have a proven track record of delivering advanced campaigns employing a multimedia approach.The candidate must possess the ability to break down technical and complex omnichannel programmatic concepts into simple and easy-to-grasp ideas for clients and internal stakeholders to understand. A storyteller at heart, conveying innovative and forward-thinking programmatic strategy and how it fits into the overall media plan is a must.In addition, this person will be responsible for maintaining critical working partnerships across our media group. These partnerships include database services, demand-side platform providers, and direct buy media partners. They will also need deep experience in being hands-on within a trading desk environment and not be afraid to roll their sleeves up to support ongoing campaign initiatives.Core Responsibilities
Responsible for flawless execution of the agency’s programmatic omnichannel media campaigns.Able to craft and author superior omnichannel programmatic strategy that takes advantage of the latest tech and employs it within the challenging pharmaceutical advertising landscape to surpass client goals.Advanced analytical skills showcasing both the ability to interpret overall campaign performance (within and beyond KPIs) and the ability to articulate results to non-media experts.In addition to leading day-to-day client operations, we expect contributions to critical POVs and agency thought leadership.Management experience: You know how to train team members ensuring best in class strategy and execution and are passionate about their growth and development.You know how to communicate with clients verbally, in written form and have strong presentation skills.Entrepreneurial attitude: You’re excited at the idea of building the agency with new tools, ideas, and opportunities.Cross-channel integration: A passion for integrated strategy and execution, with a specific interest in biddable media.You’re diligent and disciplined yet comfortable in a casual and collaborative environment. Most importantly, you’re truly passionate about advertising and enjoy both teaching and learning about programmatic media.REQUIREMENTS:6+ years of experience in programmatic media.Experience in the day-to-day programmatic campaign management, working across multiple DSPs – Experience with Pulsepoint, DeepIntent, Lasso, Doceree, Trade Desk a plus.Experience in Pharma not required but a huge plus.Strong POVs, proactively engaged in industry and agency thought leadership.You’re not shy and enjoy building relationships with clients and know how to manage up.Coach and mentor team members, sharing insights about industry trends.Utilize your technical knowledge to troubleshoot platforms, systems & tools.Interpret campaign performance and provide creative optimizations to supervisors and colleagues alike.You’ve got a bit of an entrepreneurial streak, so you’re excited at the idea of building the agency with new tools, ideas, and opportunities.You are looking for a place to learn and build something special. And you want to do it in a casual and collaborative environment.The annual base salary for this position ranges from $X to $Y. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and/or individual performance.At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles.Why Syneos Health Communications?
We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions.Syneos Health is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities. To learn more about how we are shortening the distance from lab to life, visit syneoshealth.com.Syneos Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, marital status, ethnicity, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability or any other legally protected status.
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August 30, 2024
If you are interested in applying for this job, please make sure you meet the following requirements as listed below.Location:
New York City, NY, United StatesJob ID:
5637We are searching for our next Director, Programmatic Media, to join our Performance Media team. This is a fantastic opportunity for someone who enjoys the technical side of omnichannel programmatic campaign planning and considers themselves a resourceful and curious problem solver. The ideal candidate will have a proven track record of delivering advanced campaigns employing a multimedia approach.The candidate must possess the ability to break down technical and complex omnichannel programmatic concepts into simple and easy-to-grasp ideas for clients and internal stakeholders to understand. A storyteller at heart, conveying innovative and forward-thinking programmatic strategy and how it fits into the overall media plan is a must.In addition, this person will be responsible for maintaining critical working partnerships across our media group. These partnerships include database services, demand-side platform providers, and direct buy media partners. They will also need deep experience in being hands-on within a trading desk environment and not be afraid to roll their sleeves up to support ongoing campaign initiatives.Core Responsibilities
Responsible for flawless execution of the agency’s programmatic omnichannel media campaigns.Able to craft and author superior omnichannel programmatic strategy that takes advantage of the latest tech and employs it within the challenging pharmaceutical advertising landscape to surpass client goals.Advanced analytical skills showcasing both the ability to interpret overall campaign performance (within and beyond KPIs) and the ability to articulate results to non-media experts.In addition to leading day-to-day client operations, we expect contributions to critical POVs and agency thought leadership.Management experience: You know how to train team members ensuring best in class strategy and execution and are passionate about their growth and development.You know how to communicate with clients verbally, in written form and have strong presentation skills.Entrepreneurial attitude: You’re excited at the idea of building the agency with new tools, ideas, and opportunities.Cross-channel integration: A passion for integrated strategy and execution, with a specific interest in biddable media.You’re diligent and disciplined yet comfortable in a casual and collaborative environment. Most importantly, you’re truly passionate about advertising and enjoy both teaching and learning about programmatic media.REQUIREMENTS:6+ years of experience in programmatic media.Experience in the day-to-day programmatic campaign management, working across multiple DSPs – Experience with Pulsepoint, DeepIntent, Lasso, Doceree, Trade Desk a plus.Experience in Pharma not required but a huge plus.Strong POVs, proactively engaged in industry and agency thought leadership.You’re not shy and enjoy building relationships with clients and know how to manage up.Coach and mentor team members, sharing insights about industry trends.Utilize your technical knowledge to troubleshoot platforms, systems & tools.Interpret campaign performance and provide creative optimizations to supervisors and colleagues alike.You’ve got a bit of an entrepreneurial streak, so you’re excited at the idea of building the agency with new tools, ideas, and opportunities.You are looking for a place to learn and build something special. And you want to do it in a casual and collaborative environment.The annual base salary for this position ranges from $X to $Y. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and/or individual performance.At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles.Why Syneos Health Communications?
We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions.Syneos Health is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities. To learn more about how we are shortening the distance from lab to life, visit syneoshealth.com.Syneos Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, marital status, ethnicity, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability or any other legally protected status.
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