Synchrony
VP, Marketing Platform Enablement Leader
Synchrony, Cincinnati, Ohio, United States, 45208
Job Description:
Take the next step in your career now, scroll down to read the full role description and make your application.Role Summary/Purpose:The Marketing Platform Enablement Leader is responsible for the campaign platform integration roadmap, business requirements, and on-going expansion strategy, while ensuring platform optimization for campaign governance and user experience.The Marketing Platform Enablement leader will oversee the delivery and optimization of T&O portfolio of platforms, act as the business product owner on development of new integrations and seek out, evaluate future technology expansion opportunities. This is a unique role that combines aspects of integration technology, automation, product management, business analysis, and solutions architecture with some consultative Marketing acumen mixed in. This role will have supplier management responsibilities with multiple vendors regarding support, performance, contractual service levels, and user communications throughout outages, upgrades, and maintenance. As a thought leader within the business, the Marketing Technology Platform Leader champions simplification, standardization, and continuous process improvement to drive growth and increase speed to market with a consistent and flexible strategy. In this role, the MTEL partners closely with product owners on technology delivery and key stakeholders to ensure ease of use and high adherence to key governance steps. Strong collaboration skills are required.Essential Responsibilities:Champion for simplification and continuous process improvement to drive growth, increase speed to market and deliver maximum business impactArchitect and lead the development of a comprehensive strategy for process automation, data collection and documentation across the T&O portfolio of platforms (Workfront, Fusion, ACM, DAM, Performline, etc.)Partner with Synchrony Business stakeholders to conduct in-depth needs assessments, translate business requirements into technical specifications and define project scope to ensure successful implementation and adoptionOversee implementation of new integration functionality, onboard new business processes, and lead cross-functional collaboration with product owners on delivery, while adapting to changing business needsEvaluate current integration architecture to identify optimization opportunities and establish a strategic roadmap in collaboration with the agile build teams, aligning priorities with overall business objectives for the Growth OrganizationOrchestrate PI planning sessions to align prioritization of enhancements across T&O portfolio of platform releasesEvaluate emerging trends in platform integrations and determine impacts on future-stateEnsure technology decisions are guided by significance to the enterprise, impacts to the business, risk management and the organizationLead efforts to redesign or modify system connections as part of, or in coordination with, business improvement initiativesOversee configuration updates performed on our automation platforms (ACM, Fusion, etc.) which processes automated actions across our suite of user interfacing applicationsWorks closely with software providers and internal IT partners to deliver on the above responsibilities and evolve the Performance Marketing Technology ecosystem infrastructureLead and inspire cross-functional teams in the successful execution of Transformation & Optimization platform initiativesCreate business cases for introducing new technologies and upgrading existingUnderstand technical infrastructure and overall business and product strategyPerform other duties and/or special projects as assignedQualifications/Requirements:Bachelor’s degree. In lieu of a degree, a high school diploma/GED and 11+ years of work experience with an emphasis on technology and integration implementation management.A minimum of 7 years of Information Technology or software platform management experience with an emphasis on technology and software implementation management requiredMinimum of 5 years of experience using APIs, web services and/or digital tools to deepen existing relationships and drive growthDesired Qualifications:Master’s degree preferredExcellent written, verbal, and presentation skillsPrior work experience supporting Marketing functions strongly preferredStrong problem-solving skills; capable of making insightful observations and creating innovative solutionsPrior work experience in Financial Services desiredGrade/Level: 13The salary range for this position is
130,000.00 - 210,000.00
USD Annual and is eligible for an annual bonus based on individual and company performance.Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.Salaries are adjusted according to market in CA, NY Metro and Seattle.Eligibility Requirements:You must be 18 years or olderYou must have a high school diploma or equivalentYou must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding processYou must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Our Commitment:When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action.Reasonable Accommodation Notice:Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.Job Family Group:Marketing
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Take the next step in your career now, scroll down to read the full role description and make your application.Role Summary/Purpose:The Marketing Platform Enablement Leader is responsible for the campaign platform integration roadmap, business requirements, and on-going expansion strategy, while ensuring platform optimization for campaign governance and user experience.The Marketing Platform Enablement leader will oversee the delivery and optimization of T&O portfolio of platforms, act as the business product owner on development of new integrations and seek out, evaluate future technology expansion opportunities. This is a unique role that combines aspects of integration technology, automation, product management, business analysis, and solutions architecture with some consultative Marketing acumen mixed in. This role will have supplier management responsibilities with multiple vendors regarding support, performance, contractual service levels, and user communications throughout outages, upgrades, and maintenance. As a thought leader within the business, the Marketing Technology Platform Leader champions simplification, standardization, and continuous process improvement to drive growth and increase speed to market with a consistent and flexible strategy. In this role, the MTEL partners closely with product owners on technology delivery and key stakeholders to ensure ease of use and high adherence to key governance steps. Strong collaboration skills are required.Essential Responsibilities:Champion for simplification and continuous process improvement to drive growth, increase speed to market and deliver maximum business impactArchitect and lead the development of a comprehensive strategy for process automation, data collection and documentation across the T&O portfolio of platforms (Workfront, Fusion, ACM, DAM, Performline, etc.)Partner with Synchrony Business stakeholders to conduct in-depth needs assessments, translate business requirements into technical specifications and define project scope to ensure successful implementation and adoptionOversee implementation of new integration functionality, onboard new business processes, and lead cross-functional collaboration with product owners on delivery, while adapting to changing business needsEvaluate current integration architecture to identify optimization opportunities and establish a strategic roadmap in collaboration with the agile build teams, aligning priorities with overall business objectives for the Growth OrganizationOrchestrate PI planning sessions to align prioritization of enhancements across T&O portfolio of platform releasesEvaluate emerging trends in platform integrations and determine impacts on future-stateEnsure technology decisions are guided by significance to the enterprise, impacts to the business, risk management and the organizationLead efforts to redesign or modify system connections as part of, or in coordination with, business improvement initiativesOversee configuration updates performed on our automation platforms (ACM, Fusion, etc.) which processes automated actions across our suite of user interfacing applicationsWorks closely with software providers and internal IT partners to deliver on the above responsibilities and evolve the Performance Marketing Technology ecosystem infrastructureLead and inspire cross-functional teams in the successful execution of Transformation & Optimization platform initiativesCreate business cases for introducing new technologies and upgrading existingUnderstand technical infrastructure and overall business and product strategyPerform other duties and/or special projects as assignedQualifications/Requirements:Bachelor’s degree. In lieu of a degree, a high school diploma/GED and 11+ years of work experience with an emphasis on technology and integration implementation management.A minimum of 7 years of Information Technology or software platform management experience with an emphasis on technology and software implementation management requiredMinimum of 5 years of experience using APIs, web services and/or digital tools to deepen existing relationships and drive growthDesired Qualifications:Master’s degree preferredExcellent written, verbal, and presentation skillsPrior work experience supporting Marketing functions strongly preferredStrong problem-solving skills; capable of making insightful observations and creating innovative solutionsPrior work experience in Financial Services desiredGrade/Level: 13The salary range for this position is
130,000.00 - 210,000.00
USD Annual and is eligible for an annual bonus based on individual and company performance.Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.Salaries are adjusted according to market in CA, NY Metro and Seattle.Eligibility Requirements:You must be 18 years or olderYou must have a high school diploma or equivalentYou must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding processYou must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Our Commitment:When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action.Reasonable Accommodation Notice:Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.Job Family Group:Marketing
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