NASCAR
Manager, Marketing - Chicago Street Race
NASCAR, Chicago, Illinois, United States, 60290
At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
Is this your next job Read the full description below to find out, and do not hesitate to make an application.We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!The Marketing Manager will lead and support all Marketing campaigns and programs, including but not limited to campaign planning and execution, creative services management, email marketing, street team management, fan promotions and prospecting, show car appearances, NASCAR watch parties, and fan communications to drive retention rates while also attracting new fans to the event. Daily tasks may include creative services management, email programming, analysis, promotion or event prep and execution, and other various administrative tasks.Responsibilities/Duties/Functions/Tasks
Lead the development and execution of consumer-facing email content creation, including campaigns, segmentation, testing, fan engagement, promotions, and prospecting programs.Support and execution of all grassroots marketing initiatives and events.Lead hiring and management of Chicago Street Team and seasonal staff for events.Manage scheduling and payroll for all seasonal and part-time staff.Assist in relationship and project management of Chicago area stakeholder groups.Lead CSR innovation programming by creating new fan journeys and digital experiences, using internal and industry data to create new efficient tactics that create impact in target markets.Oversee both in-person and online CSR lead generation tactics to ensure channel growth.Oversee program results and analytics, providing monthly reports on status and recaps.Work closely with the Central Brand team to support core initiatives and ensure brand consistency.Research, integrate, and execute local marketing campaigns from local radio buys, local digital campaigns including geotargeting ad campaigns.Support and execute all media campaigns and added value promotions.Work closely with Data Strategy and Email Marketing team to maximize impact of Chicago Street Race Email Campaigns.Oversee the consumer journey including email touchpoints, website journey, and advertising reach. Responsibilities include weekly web reviews and providing appropriate copy and assets to improve consumer journey.Assist with budget management and expense tracking.Operate and maintain promotional equipment, supplies, collateral, and promotional inventory.Support and execute elements associated with fan promotions, including communications, supplies, prizes, rules, and other elements as needed.Data input and tracking including reporting and expense tracking log.Digital support including campaign planning, social advertising, mobile app, text, websites, or other digital platform updates.Assist in execution of key NASCAR initiatives or platforms.Ensure all branding, logos, and marketing content are up to standards on advertising sites, partner sites, internal websites, social media channels, and communications.Community research, outreach, media tracking, event planning, and other duties as assigned.General marketing, communications, or administrative tasks or projects as assigned.Engage staff by sharing information on a timely basis via open and clear communication.All other marketing or communication programs as assigned or needed.Performance Measures
Meet or exceed ticket sales revenue.Meet or exceed prospect data goal.Utilize GEM survey results to gauge customer feedback against key areas of oversight; create action plans to enhance fan experience.Successful execution of responsibilities/duties/functions/tasks as identified above.Fulfillment of responsibilities/duties/functions/tasks within budget parameters.Qualifications
Four-year college degree from an accredited program; emphasis in marketing, communications, or digital media preferred.Excellent understanding of marketing strategies.Ability to think creatively and contribute new ideas.A minimum of 2-3 years professional experience.Strong communication and guest service skills.Excellent professionalism.General knowledge of NASCAR preferred.Ability to work flexible hours with weekend availability.Strong affinity for motorsports.Able to lift 50 pounds.Work Requirements Office working conditions. Outdoor working conditions. Weekend and evening hours are required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities, duties, and functions.Apply Now!Learn more about this role and our team by applying at https://careers.nascar.com/ for consideration.NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.
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Is this your next job Read the full description below to find out, and do not hesitate to make an application.We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!The Marketing Manager will lead and support all Marketing campaigns and programs, including but not limited to campaign planning and execution, creative services management, email marketing, street team management, fan promotions and prospecting, show car appearances, NASCAR watch parties, and fan communications to drive retention rates while also attracting new fans to the event. Daily tasks may include creative services management, email programming, analysis, promotion or event prep and execution, and other various administrative tasks.Responsibilities/Duties/Functions/Tasks
Lead the development and execution of consumer-facing email content creation, including campaigns, segmentation, testing, fan engagement, promotions, and prospecting programs.Support and execution of all grassroots marketing initiatives and events.Lead hiring and management of Chicago Street Team and seasonal staff for events.Manage scheduling and payroll for all seasonal and part-time staff.Assist in relationship and project management of Chicago area stakeholder groups.Lead CSR innovation programming by creating new fan journeys and digital experiences, using internal and industry data to create new efficient tactics that create impact in target markets.Oversee both in-person and online CSR lead generation tactics to ensure channel growth.Oversee program results and analytics, providing monthly reports on status and recaps.Work closely with the Central Brand team to support core initiatives and ensure brand consistency.Research, integrate, and execute local marketing campaigns from local radio buys, local digital campaigns including geotargeting ad campaigns.Support and execute all media campaigns and added value promotions.Work closely with Data Strategy and Email Marketing team to maximize impact of Chicago Street Race Email Campaigns.Oversee the consumer journey including email touchpoints, website journey, and advertising reach. Responsibilities include weekly web reviews and providing appropriate copy and assets to improve consumer journey.Assist with budget management and expense tracking.Operate and maintain promotional equipment, supplies, collateral, and promotional inventory.Support and execute elements associated with fan promotions, including communications, supplies, prizes, rules, and other elements as needed.Data input and tracking including reporting and expense tracking log.Digital support including campaign planning, social advertising, mobile app, text, websites, or other digital platform updates.Assist in execution of key NASCAR initiatives or platforms.Ensure all branding, logos, and marketing content are up to standards on advertising sites, partner sites, internal websites, social media channels, and communications.Community research, outreach, media tracking, event planning, and other duties as assigned.General marketing, communications, or administrative tasks or projects as assigned.Engage staff by sharing information on a timely basis via open and clear communication.All other marketing or communication programs as assigned or needed.Performance Measures
Meet or exceed ticket sales revenue.Meet or exceed prospect data goal.Utilize GEM survey results to gauge customer feedback against key areas of oversight; create action plans to enhance fan experience.Successful execution of responsibilities/duties/functions/tasks as identified above.Fulfillment of responsibilities/duties/functions/tasks within budget parameters.Qualifications
Four-year college degree from an accredited program; emphasis in marketing, communications, or digital media preferred.Excellent understanding of marketing strategies.Ability to think creatively and contribute new ideas.A minimum of 2-3 years professional experience.Strong communication and guest service skills.Excellent professionalism.General knowledge of NASCAR preferred.Ability to work flexible hours with weekend availability.Strong affinity for motorsports.Able to lift 50 pounds.Work Requirements Office working conditions. Outdoor working conditions. Weekend and evening hours are required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities, duties, and functions.Apply Now!Learn more about this role and our team by applying at https://careers.nascar.com/ for consideration.NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.
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