Lionheart Ventures
Growth Marketing Manager
Lionheart Ventures, Los Angeles, California, United States, 90079
What We Do
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.The User Acquisition team is at the forefront of Calm’s mission, captivating people worldwide, and helping them to take their first steps toward more sleep and less stress. With over 100 million users worldwide, 100,000 new users daily, and our growing partnerships with major companies, we’re having a positive effect on more and more people each and every day. And while the heart of Calm is digital, we are growing and expanding offline with a variety of products and services to help deliver on our mission of health and happiness, the world over.
We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, or NYC areas. At this time, only candidates in these locations will be considered.
What You’ll Do
The Growth Marketing Manager will fuel Calm’s growth engine and help solve the mental health crisis by working across a variety of paid marketing channels but with a primary focus on leading our affiliate marketing initiatives. You are a self-driven generalist who can act both strategically and tactically, with a strong track record of driving measurable impact via performance marketing channels for a DTC business. You have strong analytical skills, experienced in diving deep into data to find meaningful trends and insights that drive optimization decisions. You have direct experience in campaign management and optimization, and are skilled in managing external agencies to drive performance outcomes. You’re both technical and creative, and will be a strong partner to internal media buyers, marketing ops, creative, brand marketing, and data teams to consistently evolve and improve our affiliate marketing strategy. In this role you will:
Develop and implement comprehensive affiliate marketing strategies to drive revenue growth
Identify, recruit, and manage new affiliate partners to expand our network
Optimize existing affiliate relationships to maximize performance and ROI
Manage vendor relationships in support of the affiliate program
Monitor and analyze affiliate performance metrics to ensure targets are met or exceeded
Negotiate contracts and commission structures with affiliate partners to ensure favorable terms
Stay current with industry trends, competitive landscape, and emerging technologies to maintain a cutting-edge affiliate program
Provide regular reports and insights to senior management on affiliate program performance and growth opportunities
Dive deep into data to find meaningful trends and insights, which fuel new opportunities and drive optimization decisions
Collaborate with internal team members to align affiliate marketing efforts with broader marketing and business objectives
Partner with established paid marketing channel owners to test strategies and optimize campaigns in order to maximize efficiency, jumping in to actively manage campaigns as needed
Who You Are
Skilled performance marketer with deep expertise in optimizing paid marketing campaigns to ROI goals
Proven track record of successfully managing and growing affiliate programs or other paid channels, with experience operating as a sole owner of a channel to drive business outcomes
Strong analytical skills with the ability to interpret data and generate actionable insights
Excellent communication, negotiation, and relationship management skills
Proficiency in affiliate tracking platforms and digital marketing tools
Self sufficient and comfortable building new approaches
Highly organized with strong attention to detail
Nice to Haves
Experience managing Meta, ASA, SEM, and/or offline performance marketing campaigns
Experience managing performance marketing campaigns for apps and/or subscription businesses
Minimum Requirements
5+ years of experience in partner or affiliate management, including experience with affiliate networks, platforms, and agencies
The anticipated salary range for this position is $120,500 - $168,700. The base salary range represents the low and high end of Calm’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, experience and other qualifications. This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.
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The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.The User Acquisition team is at the forefront of Calm’s mission, captivating people worldwide, and helping them to take their first steps toward more sleep and less stress. With over 100 million users worldwide, 100,000 new users daily, and our growing partnerships with major companies, we’re having a positive effect on more and more people each and every day. And while the heart of Calm is digital, we are growing and expanding offline with a variety of products and services to help deliver on our mission of health and happiness, the world over.
We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, or NYC areas. At this time, only candidates in these locations will be considered.
What You’ll Do
The Growth Marketing Manager will fuel Calm’s growth engine and help solve the mental health crisis by working across a variety of paid marketing channels but with a primary focus on leading our affiliate marketing initiatives. You are a self-driven generalist who can act both strategically and tactically, with a strong track record of driving measurable impact via performance marketing channels for a DTC business. You have strong analytical skills, experienced in diving deep into data to find meaningful trends and insights that drive optimization decisions. You have direct experience in campaign management and optimization, and are skilled in managing external agencies to drive performance outcomes. You’re both technical and creative, and will be a strong partner to internal media buyers, marketing ops, creative, brand marketing, and data teams to consistently evolve and improve our affiliate marketing strategy. In this role you will:
Develop and implement comprehensive affiliate marketing strategies to drive revenue growth
Identify, recruit, and manage new affiliate partners to expand our network
Optimize existing affiliate relationships to maximize performance and ROI
Manage vendor relationships in support of the affiliate program
Monitor and analyze affiliate performance metrics to ensure targets are met or exceeded
Negotiate contracts and commission structures with affiliate partners to ensure favorable terms
Stay current with industry trends, competitive landscape, and emerging technologies to maintain a cutting-edge affiliate program
Provide regular reports and insights to senior management on affiliate program performance and growth opportunities
Dive deep into data to find meaningful trends and insights, which fuel new opportunities and drive optimization decisions
Collaborate with internal team members to align affiliate marketing efforts with broader marketing and business objectives
Partner with established paid marketing channel owners to test strategies and optimize campaigns in order to maximize efficiency, jumping in to actively manage campaigns as needed
Who You Are
Skilled performance marketer with deep expertise in optimizing paid marketing campaigns to ROI goals
Proven track record of successfully managing and growing affiliate programs or other paid channels, with experience operating as a sole owner of a channel to drive business outcomes
Strong analytical skills with the ability to interpret data and generate actionable insights
Excellent communication, negotiation, and relationship management skills
Proficiency in affiliate tracking platforms and digital marketing tools
Self sufficient and comfortable building new approaches
Highly organized with strong attention to detail
Nice to Haves
Experience managing Meta, ASA, SEM, and/or offline performance marketing campaigns
Experience managing performance marketing campaigns for apps and/or subscription businesses
Minimum Requirements
5+ years of experience in partner or affiliate management, including experience with affiliate networks, platforms, and agencies
The anticipated salary range for this position is $120,500 - $168,700. The base salary range represents the low and high end of Calm’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, experience and other qualifications. This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.
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