Salesforce.Com Inc
Marketing Analytics Manager
Salesforce.Com Inc, Chicago, Illinois, United States, 60290
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketing & Communications
Job DetailsAbout SalesforceWe're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.About SalesforceWe're Salesforce, the Customer Company, inspiring the future of business with AI+ Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.Role DescriptionThe Product Marketing Growth and Insights team supports one of the fastest growing Salesforce products, Automation & Integration including MuleSoft. We unlock the full potential of our Marketing organization, powering dedication and best practices. We equip our teams with the tools, knowledge, and enablement they need to answer their business questions, so they can productively achieve key business outcomes, and elevate MuleSoft to a Strategic Partner of choice for our customers.We deliver:Performance Reporting, ensuring accountability to business outcomes
Strategic Insights, offering data-driven perspectives to guide Marketing's strategies
Enablement and self-service capabilities, to empower all MuleSoft Marketers to proactively drive performance
We are seeking a dedicated Marketing Analytics Manager to contribute to our efforts in redefining sophisticated Marketing data into clear and actionable insights. A successful candidate will be passionate about best-in-class measurement, possess strong technical analytical skills, understand the critical value of enablement, and demonstrate the ability to draw out and distill key requirements from partners while actively listening to all parties.ResponsibilitiesSupport the global MuleSoft Marketing team to unearth insights to drive business outcomes including ACV, pipeline growth, demand generation, and lead conversion
Partner with the MuleSoft Marketing team, and other cross-functional teams to make business reviews impactful, and support planning cycles
Collaborate with marketing teams to identify business problems and growth opportunities, and use analytics tools to generate actionable insights
Contribute to the development of Marketing's measurement strategy and roadmap, identifying the correct key, leading, and diagnostic metrics for profitable growth
Serve as subject matter expert for our products and resources (Snowflake, Tableau, Google Analytics 4 and other internal Salesforce Tools), identifying opportunities to streamline analytical workflows
Provide training, enablement, documentation and other assistance to support and expand the use of self-service analytics across the Marketing organization, so they become confident consumers of dashboards and other components of our data products
Build on and document our data sources, models, metrics, and dashboards in a way that increases our team's long-term efficiency and output
Create and maintain an information architecture / datasets, ensuring they are easily accessible and understandable by the Marketing team for all performance metrics required by the business
Benchmark key performance metrics to the industry and other Salesforce Clouds
Ensure accuracy of data and deliverables of reporting with comprehensive policies and processes while adhering to Salesforce's Privacy and Security policies
Act as a thought partner with other analytic teams and marketing leaders around strategic projects
Measure, analyze and report on the impact of campaign and demand activities on sales pipeline, revenue and demand funnel velocity
Required Skills & Experience4+ years of marketing operations experience in an analytics role focused on quantitative analysis, data modeling, and logical reasoning
Excellent work ethic and detail orientation
Self-starter, with a desire to learn and keep up with analytics industry trends
Ability to analyze data to make performance improvements, prioritize them based on impact and effort, and communicate those insights in an easy-to-understand way at all levels of the organization
Project/program management skills and ability to quickly learn new tools within the Analytics space
Problem solving skills: proven track record of structure sophisticated problems, and develop solutions
Knowledge of building workflows for turning large datasets into high confidence insights
Familiar with Data Visualization, Data Science, Data Analysis practices with some knowledge/experience using industry tools such as SQL, Snowflake, Python, software-as-a-service metrics, Salesforce
High degree of comfort running complicated analyses and modeling Google Sheets or Tableau
Strong presentation skills, especially related to building compelling PowerPoint or Google Slides presentations
AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.Salesforce welcomes all.For Colorado-based roles, the base salary hiring range for this position is $110,600 to $152,200.For Washington-based roles, the base salary hiring range for this position is $110,600 to $167,400. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.
Job DetailsAbout SalesforceWe're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.About SalesforceWe're Salesforce, the Customer Company, inspiring the future of business with AI+ Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.Role DescriptionThe Product Marketing Growth and Insights team supports one of the fastest growing Salesforce products, Automation & Integration including MuleSoft. We unlock the full potential of our Marketing organization, powering dedication and best practices. We equip our teams with the tools, knowledge, and enablement they need to answer their business questions, so they can productively achieve key business outcomes, and elevate MuleSoft to a Strategic Partner of choice for our customers.We deliver:Performance Reporting, ensuring accountability to business outcomes
Strategic Insights, offering data-driven perspectives to guide Marketing's strategies
Enablement and self-service capabilities, to empower all MuleSoft Marketers to proactively drive performance
We are seeking a dedicated Marketing Analytics Manager to contribute to our efforts in redefining sophisticated Marketing data into clear and actionable insights. A successful candidate will be passionate about best-in-class measurement, possess strong technical analytical skills, understand the critical value of enablement, and demonstrate the ability to draw out and distill key requirements from partners while actively listening to all parties.ResponsibilitiesSupport the global MuleSoft Marketing team to unearth insights to drive business outcomes including ACV, pipeline growth, demand generation, and lead conversion
Partner with the MuleSoft Marketing team, and other cross-functional teams to make business reviews impactful, and support planning cycles
Collaborate with marketing teams to identify business problems and growth opportunities, and use analytics tools to generate actionable insights
Contribute to the development of Marketing's measurement strategy and roadmap, identifying the correct key, leading, and diagnostic metrics for profitable growth
Serve as subject matter expert for our products and resources (Snowflake, Tableau, Google Analytics 4 and other internal Salesforce Tools), identifying opportunities to streamline analytical workflows
Provide training, enablement, documentation and other assistance to support and expand the use of self-service analytics across the Marketing organization, so they become confident consumers of dashboards and other components of our data products
Build on and document our data sources, models, metrics, and dashboards in a way that increases our team's long-term efficiency and output
Create and maintain an information architecture / datasets, ensuring they are easily accessible and understandable by the Marketing team for all performance metrics required by the business
Benchmark key performance metrics to the industry and other Salesforce Clouds
Ensure accuracy of data and deliverables of reporting with comprehensive policies and processes while adhering to Salesforce's Privacy and Security policies
Act as a thought partner with other analytic teams and marketing leaders around strategic projects
Measure, analyze and report on the impact of campaign and demand activities on sales pipeline, revenue and demand funnel velocity
Required Skills & Experience4+ years of marketing operations experience in an analytics role focused on quantitative analysis, data modeling, and logical reasoning
Excellent work ethic and detail orientation
Self-starter, with a desire to learn and keep up with analytics industry trends
Ability to analyze data to make performance improvements, prioritize them based on impact and effort, and communicate those insights in an easy-to-understand way at all levels of the organization
Project/program management skills and ability to quickly learn new tools within the Analytics space
Problem solving skills: proven track record of structure sophisticated problems, and develop solutions
Knowledge of building workflows for turning large datasets into high confidence insights
Familiar with Data Visualization, Data Science, Data Analysis practices with some knowledge/experience using industry tools such as SQL, Snowflake, Python, software-as-a-service metrics, Salesforce
High degree of comfort running complicated analyses and modeling Google Sheets or Tableau
Strong presentation skills, especially related to building compelling PowerPoint or Google Slides presentations
AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.Salesforce welcomes all.For Colorado-based roles, the base salary hiring range for this position is $110,600 to $152,200.For Washington-based roles, the base salary hiring range for this position is $110,600 to $167,400. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.