Black & White Zebra
SEO Content Manager - USA
Black & White Zebra, Austin, Texas, us, 78716
At Black & White Zebra our publications are the cornerstone of our company. On a daily basis, they help people win at work through educational, advisory, thought leadership and relevant content.
We build communities through written content, engaging video series, award-winning podcasts and highlighting industry leaders. As our portfolio of brands grows in multiple verticals so does our desire to grow our SEO footprint. Our publications and their communities are scaling rapidly and we need an SEO Content Manager to help us reach our lofty goals.
In this role as an SEO Content Manager, you will play a crucial role in driving the success of our content marketing efforts enabling and driving strategy with the Editors of each publication. You will be fluent in diving deep to understand the search landscape for our publications and be able to direct and prioritize content creation based on cluster development, and business priorities.
What you'll be doing (responsibilities):
Meticulously plan and prioritize the cluster development for specific publicationsDevelop, execute and map keyword plans for those clusters that map to our internal customer journeysDeep dive into research for keyword potential and business impactCreate internal linking plans, map and track the implementationIdentify content to upgrade and update on a monthly basisMonitor and critically analyze cluster performance using the results to inform the ongoing content strategy for specific publicationsIdentify opportunities for incorporating AI-driven content solutions to enhance our content production, distribution, and personalization effortsIdentify, evaluate, and advise on cannibalizing content on an ongoing basisDevelop content structure, formats, best practice frameworks and guidelines to ensure streamlined, consistent and high-quality content creationWork with our Editorial team to provide guidance and support in sticking to the planGive perspectives on improving and adding value to our content offeringProactively report and monitor SEO performance with actionable adviceYour skillset includes:
3 - 4+ years of SEO experience developing successful SEO editorial strategies as an SEO Specialist, SEO content strategist, or similarProven success in driving significant organic traffic growth and achieving ambitious goals - able to show examples of enhancing or building a strategy and how that impacted performanceBe grounded in solid SEO content fundamentals and inherently know how each touchpoint impacts our search performance and business goalsA propensity to innovate and create new ways to think about, and find, keyword topicsBeing adaptable and self-motivatedA master in prioritization and organizationAn ability to creatively approach problem-solvingInternal linking expertise and ideas on how to operationalize a framework at scaleHave run and executed content cannibalization analysisFluency with Ahrefs, SEMRush, Google Search Console, and any suite of tools required to get the job doneStrong reporting skills with a visual reporting tool such as Looker Studio or similarA strong perspective on content and AI (and how that may impact a media publisher)Be comfortable distilling SEO concepts and advising senior editorial professionalsBring new ideas: approaches, tools, websites, platforms for us to test and adoptBe comfortable understanding content performance (data) and bringing insights + actionable next stepsNice to haves:
Experience working in SaaS SEOExperience in multi-language and global SEO tacticsExcellent analytical skills and the ability to interpret data to drive content decisions and conversationsFinger on the pulse of AI content and new tools arriving to market daily
$70,000 - $80,000 a year
Salary Statement:
This full-time position is available as a remote role anywhere in Canada or the USA. This role comes with an annual salary in the range of $90,000 to $110,000 CAD for new hires based in Canada only. New hires in the US can expect compensation in the range of $70,000 to $80,000 USD. Seniority level and salary ranges are determined through interviews and a review of the education, experience, knowledge, skills, and abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based at different seniority levels. In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.
About Us:
Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.
Our brands cover project management, product management, people management, customer experience, quality assurance and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally.
We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we've grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.
We've recently ranked #30 in The Globe and Mail's Fastest Growing Company list and received a CMI award for Best Digital Publication for The Digital Project Manager-and we're listed in both Canada's Top Small & Medium Employers, and Best Employers in BC.
All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we're creating a playbook for the future of work and empowering communities to create it with us.
Diversity Equity and Inclusion:
Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!
We build communities through written content, engaging video series, award-winning podcasts and highlighting industry leaders. As our portfolio of brands grows in multiple verticals so does our desire to grow our SEO footprint. Our publications and their communities are scaling rapidly and we need an SEO Content Manager to help us reach our lofty goals.
In this role as an SEO Content Manager, you will play a crucial role in driving the success of our content marketing efforts enabling and driving strategy with the Editors of each publication. You will be fluent in diving deep to understand the search landscape for our publications and be able to direct and prioritize content creation based on cluster development, and business priorities.
What you'll be doing (responsibilities):
Meticulously plan and prioritize the cluster development for specific publicationsDevelop, execute and map keyword plans for those clusters that map to our internal customer journeysDeep dive into research for keyword potential and business impactCreate internal linking plans, map and track the implementationIdentify content to upgrade and update on a monthly basisMonitor and critically analyze cluster performance using the results to inform the ongoing content strategy for specific publicationsIdentify opportunities for incorporating AI-driven content solutions to enhance our content production, distribution, and personalization effortsIdentify, evaluate, and advise on cannibalizing content on an ongoing basisDevelop content structure, formats, best practice frameworks and guidelines to ensure streamlined, consistent and high-quality content creationWork with our Editorial team to provide guidance and support in sticking to the planGive perspectives on improving and adding value to our content offeringProactively report and monitor SEO performance with actionable adviceYour skillset includes:
3 - 4+ years of SEO experience developing successful SEO editorial strategies as an SEO Specialist, SEO content strategist, or similarProven success in driving significant organic traffic growth and achieving ambitious goals - able to show examples of enhancing or building a strategy and how that impacted performanceBe grounded in solid SEO content fundamentals and inherently know how each touchpoint impacts our search performance and business goalsA propensity to innovate and create new ways to think about, and find, keyword topicsBeing adaptable and self-motivatedA master in prioritization and organizationAn ability to creatively approach problem-solvingInternal linking expertise and ideas on how to operationalize a framework at scaleHave run and executed content cannibalization analysisFluency with Ahrefs, SEMRush, Google Search Console, and any suite of tools required to get the job doneStrong reporting skills with a visual reporting tool such as Looker Studio or similarA strong perspective on content and AI (and how that may impact a media publisher)Be comfortable distilling SEO concepts and advising senior editorial professionalsBring new ideas: approaches, tools, websites, platforms for us to test and adoptBe comfortable understanding content performance (data) and bringing insights + actionable next stepsNice to haves:
Experience working in SaaS SEOExperience in multi-language and global SEO tacticsExcellent analytical skills and the ability to interpret data to drive content decisions and conversationsFinger on the pulse of AI content and new tools arriving to market daily
$70,000 - $80,000 a year
Salary Statement:
This full-time position is available as a remote role anywhere in Canada or the USA. This role comes with an annual salary in the range of $90,000 to $110,000 CAD for new hires based in Canada only. New hires in the US can expect compensation in the range of $70,000 to $80,000 USD. Seniority level and salary ranges are determined through interviews and a review of the education, experience, knowledge, skills, and abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based at different seniority levels. In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.
About Us:
Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.
Our brands cover project management, product management, people management, customer experience, quality assurance and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally.
We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we've grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.
We've recently ranked #30 in The Globe and Mail's Fastest Growing Company list and received a CMI award for Best Digital Publication for The Digital Project Manager-and we're listed in both Canada's Top Small & Medium Employers, and Best Employers in BC.
All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we're creating a playbook for the future of work and empowering communities to create it with us.
Diversity Equity and Inclusion:
Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!