VMS BioMarketing
Marketing Manager (Remote)
VMS BioMarketing, Indianapolis, Indiana, us, 46262
About the Position:
The Marketing Manager will be responsible for the development of marketing initiatives for VMS clients. This role will create and execute integrated marketing communications & tactics to engage and drive awareness with prospective and current clients. You will be responsible to successfully manage and design multi-channel campaigns and equip the business development team with compelling marketing collateral that help generate new prospects and advance existing opportunities.
Essential Functions:
Corporate Marketing:Development & management of social media initiatives including content creation, campaign management and executionGeneral content management and execution
Strategic planning; organization, centralization, and sharingCreation of content short and long formManagement of content calendarDistribution
Website management & execution
Content creation and executionSEO management and executionPublications Planning & Tactical execution for Paid & Non-Paid
Marketing Campaigns, Events & Sales Enablement:
Management & execution marketing campaigns and brand initiativesPlanning and execution of conferences & tradeshows to support business development and driving greater awareness of VMSTrack, measure, and optimize key marketing initiatives including developing and reporting on monthly dashboards to the leadership teamExecute on annual marketing plansPartnering with Business Development to support sales enablement -presentation templates, collateral, and proactive compelling content creationPartnering with Client Solutions team to support client retention efforts inclusive of developing compelling content, holiday campaigns etc.Market research competitive intelligence to support more effective prospective & current client conversations and pitches for the client solutions and business development teamsContent Strategy & Execution:
Translate market positioning and value prop into highly compelling customer facing collateralContent creation and execution which includes thought leadership, educational content, whitepapers, patient services reports, case studies, and moreEnsure that the content aligns with customer needs and supports our positioning as an innovative and trusted industry leaderAble to create brand/patient/educator stories using multi-media content for a range of channels - case studies, blogs, thought leadership, press and PR through written, video, audio and visual toolsRequired Education and/or Experience:
Bachelor's degree in Marketing, Communications, Journalism, Professional Writing or relevant field5-7 years of direct experience in marketing or communications within the pharmaceutical and/or healthcare industryRequired Skills:
Experience working in biopharma solution providers and/or with patient facing digital health solutions preferredHighly developed training, presentation, and written communication skillsExpert ability to manage projects from concept to completionRobust content development & business writing experienceHigh adaptability and flexibility, including the ability to manage deadline pressure, ambiguity, and changeAbility to communicate effectively with senior managementExceptional leadership, communication, and interpersonal skillsAnalytical mindset with the ability to interpret data and insights to make informed decisionsDemonstrated success in developing and executing strategic marketing plans that drive business growth as well as setting marketing KPIsStrong understanding of the pharmaceutical industry, including legal/regulatory requirements, drug development lifecycle, and market trendsProven experience in content strategy and supporting business development through key marketing initiatives
The Marketing Manager will be responsible for the development of marketing initiatives for VMS clients. This role will create and execute integrated marketing communications & tactics to engage and drive awareness with prospective and current clients. You will be responsible to successfully manage and design multi-channel campaigns and equip the business development team with compelling marketing collateral that help generate new prospects and advance existing opportunities.
Essential Functions:
Corporate Marketing:Development & management of social media initiatives including content creation, campaign management and executionGeneral content management and execution
Strategic planning; organization, centralization, and sharingCreation of content short and long formManagement of content calendarDistribution
Website management & execution
Content creation and executionSEO management and executionPublications Planning & Tactical execution for Paid & Non-Paid
Marketing Campaigns, Events & Sales Enablement:
Management & execution marketing campaigns and brand initiativesPlanning and execution of conferences & tradeshows to support business development and driving greater awareness of VMSTrack, measure, and optimize key marketing initiatives including developing and reporting on monthly dashboards to the leadership teamExecute on annual marketing plansPartnering with Business Development to support sales enablement -presentation templates, collateral, and proactive compelling content creationPartnering with Client Solutions team to support client retention efforts inclusive of developing compelling content, holiday campaigns etc.Market research competitive intelligence to support more effective prospective & current client conversations and pitches for the client solutions and business development teamsContent Strategy & Execution:
Translate market positioning and value prop into highly compelling customer facing collateralContent creation and execution which includes thought leadership, educational content, whitepapers, patient services reports, case studies, and moreEnsure that the content aligns with customer needs and supports our positioning as an innovative and trusted industry leaderAble to create brand/patient/educator stories using multi-media content for a range of channels - case studies, blogs, thought leadership, press and PR through written, video, audio and visual toolsRequired Education and/or Experience:
Bachelor's degree in Marketing, Communications, Journalism, Professional Writing or relevant field5-7 years of direct experience in marketing or communications within the pharmaceutical and/or healthcare industryRequired Skills:
Experience working in biopharma solution providers and/or with patient facing digital health solutions preferredHighly developed training, presentation, and written communication skillsExpert ability to manage projects from concept to completionRobust content development & business writing experienceHigh adaptability and flexibility, including the ability to manage deadline pressure, ambiguity, and changeAbility to communicate effectively with senior managementExceptional leadership, communication, and interpersonal skillsAnalytical mindset with the ability to interpret data and insights to make informed decisionsDemonstrated success in developing and executing strategic marketing plans that drive business growth as well as setting marketing KPIsStrong understanding of the pharmaceutical industry, including legal/regulatory requirements, drug development lifecycle, and market trendsProven experience in content strategy and supporting business development through key marketing initiatives