XPEL
PPC Marketing Specialist
XPEL, San Antonio, Texas, United States, 78208
Job Description:
Core Duties:
Develop and Manage Campaigns : Develop and manage paid search campaigns across various platforms, including Google Ads, Bing Ads, Meta Ads & LinkedIn Ads.Keyword Research and Ad Copywriting:
Conduct keyword research, ad copywriting, and A/B testing to improve ad relevance and click-through rates.Performance Monitoring : Monitor campaign performance, analyze data, and make data-driven decisions to optimize campaign budgets and targeting.Conversion Tracking : Implement conversion tracking and attribution models to measure campaign effectiveness and ROI.Stay Updated : Stay updated on industry trends, best practices, and platform updates for Google & Meta Ads and other PPC channels.Collaboration : Collaborate with cross-functional teams to align Paid Marketing strategies with overall marketing objectives and campaigns.Reporting : Provide regular reports and insights to stakeholders on ads performance, optimizations, and recommendations.Communication:
Frequently communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders.Budget Management:
Manage and reconcile paid advertising budget and spending, including bid management.Bid Management Tools : Utilize bid management tools and data modeling to maximize the effectiveness of Paid campaigns.Sector Analysis:
Conduct thorough XPEL sector analysis to help expand and evolve content.Performance Analysis:
Analyze campaign performance and devise appropriate actions for maintaining, increasing visibility, and ROI.
Requirements:
Bachelor's degree in marketing, Business, or a related field.Minimum 5 years of experience managing paid search campaigns on Google Ads, Bing Ads, Meta Ads & LinkedIn Ads.Proven track record of successfully managing and optimizing PPC campaigns to achieve business objectives.Strong analytical skills and proficiency in using analytics platforms such as Google Analytics and Google Data Studio.Knowledge of keyword research tools and bid management platforms.Excellent written and verbal communication skills, with the ability to present data and recommendations clearly and effectively.Strong attention to detail and the ability to manage multiple projects simultaneously.Proficiency in Microsoft Excel and Google Apps.Experience with A/B testing and other experimentation techniques to optimize campaign performance.Ability to work independently and as part of a team, with a proactive and problem-solving mindset.Familiarity with conversion rate optimization (CRO) principles and best practices.Ability to handle bigger budgets and manage multiple campaigns simultaneously.Agency side experience preferred.Google Ads and Google Analytics certifications are a plus.
XPEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Core Duties:
Develop and Manage Campaigns : Develop and manage paid search campaigns across various platforms, including Google Ads, Bing Ads, Meta Ads & LinkedIn Ads.Keyword Research and Ad Copywriting:
Conduct keyword research, ad copywriting, and A/B testing to improve ad relevance and click-through rates.Performance Monitoring : Monitor campaign performance, analyze data, and make data-driven decisions to optimize campaign budgets and targeting.Conversion Tracking : Implement conversion tracking and attribution models to measure campaign effectiveness and ROI.Stay Updated : Stay updated on industry trends, best practices, and platform updates for Google & Meta Ads and other PPC channels.Collaboration : Collaborate with cross-functional teams to align Paid Marketing strategies with overall marketing objectives and campaigns.Reporting : Provide regular reports and insights to stakeholders on ads performance, optimizations, and recommendations.Communication:
Frequently communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders.Budget Management:
Manage and reconcile paid advertising budget and spending, including bid management.Bid Management Tools : Utilize bid management tools and data modeling to maximize the effectiveness of Paid campaigns.Sector Analysis:
Conduct thorough XPEL sector analysis to help expand and evolve content.Performance Analysis:
Analyze campaign performance and devise appropriate actions for maintaining, increasing visibility, and ROI.
Requirements:
Bachelor's degree in marketing, Business, or a related field.Minimum 5 years of experience managing paid search campaigns on Google Ads, Bing Ads, Meta Ads & LinkedIn Ads.Proven track record of successfully managing and optimizing PPC campaigns to achieve business objectives.Strong analytical skills and proficiency in using analytics platforms such as Google Analytics and Google Data Studio.Knowledge of keyword research tools and bid management platforms.Excellent written and verbal communication skills, with the ability to present data and recommendations clearly and effectively.Strong attention to detail and the ability to manage multiple projects simultaneously.Proficiency in Microsoft Excel and Google Apps.Experience with A/B testing and other experimentation techniques to optimize campaign performance.Ability to work independently and as part of a team, with a proactive and problem-solving mindset.Familiarity with conversion rate optimization (CRO) principles and best practices.Ability to handle bigger budgets and manage multiple campaigns simultaneously.Agency side experience preferred.Google Ads and Google Analytics certifications are a plus.
XPEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.