SPX
Sr. Designer Marketing Communications (Burr Ridge, Illinois (IL), US)
SPX, Burr Ridge, Illinois, United States,
Building the people that build the world.
With platforms in HVAC and Detection and Measurement, SPX Technologies builds innovative solutions that enable a safer, more efficient, sustainable world. Through our RiSE talent development framework, we Reach, Identify, Strengthen, and Engage our employees to support them in their continued development. We're a global company of problem solvers, collaborators, and innovators, and our businesses build solutions that impact the world.
This is a position with The Marley Company, a parent company which provides administrative support to the SPX Enterprises HVAC Heating businesses (such as WM Technologies, LLC, Marley Engineered Products, LLC, Patterson-Kelley, LLC) and includes all Weil-McLain® branded products.
How you will make an Impact (Job Summary)
SPX is a diverse team of unique individuals who all make an impact. As a Senior Graphic Designer, you will be responsible for the graphic design and development of multi-channel digital and print marketing communications and campaigns. This role will support initiatives for multi-product brands and work closely with other marketing team members to create, finalize, and distribute internal and external communications.
What you can expect in this role (Job Responsibilities)
While each day brings new opportunities at SPX, your core responsibilities will be:
Develop and design multi-channel marketing content and ensure the messaging is effective and on strategy. The responsibilities break down into these specific areas:Research, design, and at times help write complex or specialized sales collateral that is effective and appropriate for the intended audienceDevelop and maintain digital and print graphic design concepts (e.g., art, color themes, photographs, web pages) to support the organization's image, identity, and brands with an equal eye on how content/copy contributes to the overall design and messaging strategyUnderstanding of journey maps, positioning statements and other key content creation methodologies that identify the voice of the customer and deliver brand value through marketing communicationsCreate and oversee all graphic design assets needed during the commercialization process: graphic design, packaging design, photography, video, digital assets, websites, social media and in-store environmentsCreate social media graphics using digital best practices across platforms with optimized images, video assets and scheduling and publishing platformsManage day-to-day website maintenance and review of site content to ensure it meets the latest product and company standardsPull and review web analytics reports and provide follow-up recommendations for improving website traffic, lead generation, and marketing initiatives in generalAssist Brand Managers and external agencies with the overall support of our SEO strategy and serve as an in-house resource with support of external resourcesApply various marketing communication strategies to create an impression, raise awareness, and encourage a response by the target audienceContinuous Improvement is one of our leadership values and as such there is a focus on optimizing learning and results in the following ways:
Assist in refining in-house marketing communications process and procedures and creative workflow of all projects with the Sr. Marketing Manager and respective Brand Managers of each businessHelp maintain marketing server file structure per documented procedures and adhere to existing file naming conventions to locate assets by product, document type and date.Guide graphic designers or vendors on adherence to this methodology so all assets can be placed where needed for future revisionsStay informed about marketing best practices, trends, and tools to be more effective and better resonate with target audience groupsCollaborate with cross-functional teams to understand product and brand value props and positioning and curate content that resonates with respective target groupsParticipate in ways to enhance processes, procedures, and automation and work more effectively and efficientlyWhat we are looking for (Experience, Knowledge, Skills, Abilities, Education)
We each bring something to the table, and we are looking for someone who has:
Required Experience
8 + years of In-depth experience in Adobe Creative Suite including Photoshop, Illustrator, Premier Pro, and othersSold understanding of video and print production processes6+ years in a similar role, preferably in a B2B marketing environment6 + years in advanced graphic design and content curation experience with a solid understanding of how copy and design create meaningful messaging to target audience segments6+ years of experience working on a marketing teamStrong people and teamwork skills are required to ensure and understand value propositions and input from other stakeholders to develop and update written and visual communicationsExcellent people skills working with MarCom team and with other key stakeholdersTeam player: Possesses a strong sense of teamwork and collaboration skills. Good at working closely with others to finalize creative messagingDemonstrated ability to work in a large, matrix organization and collaborate with multiple internal stakeholdersAbility to articulate ideas and concepts and provide recommendations and rationale on approachStrong written communication and presentation skillsAble to see a creative project from idea conceptualization through to final executionSelf-motivated with the ability to work effectively both independently and on cross-functional teams under tight deadlinesPossesses production techniques and should be able to coordinate with vendorsPreferred Experience, Knowledge, Skills, and Abilities
2 + years of CRM experience a plus, specifically in HubSpot, MS D365 or both along with an understanding of CRM/CMS automation platforms for lead nurturing, and triggered workflowsPreferred experience developing and setting up user journeys and aligning key content with triggered real-time communicationsPreferred experience with Hootsuite, Sendable, Sprout, and other social media publishing platforms is a plusPreferred experience with a variety of MarCom Tech stack dashboards to help assess SEO and web trafficAdvanced experience in video and print production processes and working with 2D and 3D models and filesA combination of experience working in both corporate and agency-related work roles is preferredEducation & Certifications
A bachelor's degree in graphic design, Marketing, or Business is requiredTravel & Working Environment
Ability to occasionally travel to tradeshows and national sales meetings - up to 10%How we live our culture
Our culture is at the center of what we do and, more importantly, who we are. Our core values set a standard for how we manage ourselves, and our Leadership Model sets the standard for how we engage with each other. Whether you are an individual contributor or you lead a large team, each of us leads.
What benefits do we offer?
We know that the well-being of our employees is integral. Our benefits include:
Generous and flexible paid time off including paid personal time off, caregiver, parental, and volunteer leaveCompetitive health insurance plans and 401(k) match, with benefits starting day oneCompetitive and performance-based compensation packages and bonus plansEducational assistance, leadership development programs, and recognition programsOur commitment to embrace diversity to build a culture of inclusion
We value different backgrounds, experiences, and voices, and we are committed to challenging ourselves, openly communicating, and striving to improve every day. We believe in creating an inclusive work environment where everyone has a voice and is encouraged to realize their fullest potential.
We are an affirmative action and equal opportunity employer committed to making selection decisions without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other legally protected basis.
ABOUT SPX
SPX is a diversified, global supplier of infrastructure equipment with scalable growth platforms in heating, ventilation and air conditioning (HVAC), detection and measurement, and engineered solutions. With operations in 17 countries and approximately $1.4 billion in annual revenue, we offer a wide array of highly engineered products with strong brands.
SPX TOTAL REWARDS
At SPX , what's in it for our employees transcends market-competitive compensation and benefits. Our Total Rewards program also includes opportunities for employees' personal development, career growth, and recognition. These programs focus on alignment and assessment of organizational, team, and individual efforts toward achieving business results. Our development and career growth programs empower our employees to enhance their skills, develop new competencies, and pursue career goals. SPX benefits package provides choices designed to help employees manage their well-being. Our compensation programs are performance-based to recognize and reward employees who work hard, display the values and leadership practices we embrace, and deliver exceptional results.
OUR VALUES
IntegrityAccountabilityExcellenceTeamworkResults
At SPX, our values are at the heart of everything we do. We use our values every day to help us make the right decisions. We embrace a common purpose and strive for improvement. We respect and value each other as individuals and recognize that only by working together, as a team, can we reach our full potential. We take responsibility for our actions, build strong relationships with each other and our customers, and always act ethically. Our values inspire us to achieve the high standards of quality, safety, and performance that our customers expect and deserve.
WORKING AT SPX
Our work environment is established on a work-life philosophy supported by policies, programs, and practices that help employees achieve success within and outside the workplace. We believe in creating an inclusive work environment where employees strive to realize their fullest potential. We are an affirmative action and equal opportunity employer committed to making selection decisions without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, genetic information, age, disability, veteran status or any other legally protected basis.
With platforms in HVAC and Detection and Measurement, SPX Technologies builds innovative solutions that enable a safer, more efficient, sustainable world. Through our RiSE talent development framework, we Reach, Identify, Strengthen, and Engage our employees to support them in their continued development. We're a global company of problem solvers, collaborators, and innovators, and our businesses build solutions that impact the world.
This is a position with The Marley Company, a parent company which provides administrative support to the SPX Enterprises HVAC Heating businesses (such as WM Technologies, LLC, Marley Engineered Products, LLC, Patterson-Kelley, LLC) and includes all Weil-McLain® branded products.
How you will make an Impact (Job Summary)
SPX is a diverse team of unique individuals who all make an impact. As a Senior Graphic Designer, you will be responsible for the graphic design and development of multi-channel digital and print marketing communications and campaigns. This role will support initiatives for multi-product brands and work closely with other marketing team members to create, finalize, and distribute internal and external communications.
What you can expect in this role (Job Responsibilities)
While each day brings new opportunities at SPX, your core responsibilities will be:
Develop and design multi-channel marketing content and ensure the messaging is effective and on strategy. The responsibilities break down into these specific areas:Research, design, and at times help write complex or specialized sales collateral that is effective and appropriate for the intended audienceDevelop and maintain digital and print graphic design concepts (e.g., art, color themes, photographs, web pages) to support the organization's image, identity, and brands with an equal eye on how content/copy contributes to the overall design and messaging strategyUnderstanding of journey maps, positioning statements and other key content creation methodologies that identify the voice of the customer and deliver brand value through marketing communicationsCreate and oversee all graphic design assets needed during the commercialization process: graphic design, packaging design, photography, video, digital assets, websites, social media and in-store environmentsCreate social media graphics using digital best practices across platforms with optimized images, video assets and scheduling and publishing platformsManage day-to-day website maintenance and review of site content to ensure it meets the latest product and company standardsPull and review web analytics reports and provide follow-up recommendations for improving website traffic, lead generation, and marketing initiatives in generalAssist Brand Managers and external agencies with the overall support of our SEO strategy and serve as an in-house resource with support of external resourcesApply various marketing communication strategies to create an impression, raise awareness, and encourage a response by the target audienceContinuous Improvement is one of our leadership values and as such there is a focus on optimizing learning and results in the following ways:
Assist in refining in-house marketing communications process and procedures and creative workflow of all projects with the Sr. Marketing Manager and respective Brand Managers of each businessHelp maintain marketing server file structure per documented procedures and adhere to existing file naming conventions to locate assets by product, document type and date.Guide graphic designers or vendors on adherence to this methodology so all assets can be placed where needed for future revisionsStay informed about marketing best practices, trends, and tools to be more effective and better resonate with target audience groupsCollaborate with cross-functional teams to understand product and brand value props and positioning and curate content that resonates with respective target groupsParticipate in ways to enhance processes, procedures, and automation and work more effectively and efficientlyWhat we are looking for (Experience, Knowledge, Skills, Abilities, Education)
We each bring something to the table, and we are looking for someone who has:
Required Experience
8 + years of In-depth experience in Adobe Creative Suite including Photoshop, Illustrator, Premier Pro, and othersSold understanding of video and print production processes6+ years in a similar role, preferably in a B2B marketing environment6 + years in advanced graphic design and content curation experience with a solid understanding of how copy and design create meaningful messaging to target audience segments6+ years of experience working on a marketing teamStrong people and teamwork skills are required to ensure and understand value propositions and input from other stakeholders to develop and update written and visual communicationsExcellent people skills working with MarCom team and with other key stakeholdersTeam player: Possesses a strong sense of teamwork and collaboration skills. Good at working closely with others to finalize creative messagingDemonstrated ability to work in a large, matrix organization and collaborate with multiple internal stakeholdersAbility to articulate ideas and concepts and provide recommendations and rationale on approachStrong written communication and presentation skillsAble to see a creative project from idea conceptualization through to final executionSelf-motivated with the ability to work effectively both independently and on cross-functional teams under tight deadlinesPossesses production techniques and should be able to coordinate with vendorsPreferred Experience, Knowledge, Skills, and Abilities
2 + years of CRM experience a plus, specifically in HubSpot, MS D365 or both along with an understanding of CRM/CMS automation platforms for lead nurturing, and triggered workflowsPreferred experience developing and setting up user journeys and aligning key content with triggered real-time communicationsPreferred experience with Hootsuite, Sendable, Sprout, and other social media publishing platforms is a plusPreferred experience with a variety of MarCom Tech stack dashboards to help assess SEO and web trafficAdvanced experience in video and print production processes and working with 2D and 3D models and filesA combination of experience working in both corporate and agency-related work roles is preferredEducation & Certifications
A bachelor's degree in graphic design, Marketing, or Business is requiredTravel & Working Environment
Ability to occasionally travel to tradeshows and national sales meetings - up to 10%How we live our culture
Our culture is at the center of what we do and, more importantly, who we are. Our core values set a standard for how we manage ourselves, and our Leadership Model sets the standard for how we engage with each other. Whether you are an individual contributor or you lead a large team, each of us leads.
What benefits do we offer?
We know that the well-being of our employees is integral. Our benefits include:
Generous and flexible paid time off including paid personal time off, caregiver, parental, and volunteer leaveCompetitive health insurance plans and 401(k) match, with benefits starting day oneCompetitive and performance-based compensation packages and bonus plansEducational assistance, leadership development programs, and recognition programsOur commitment to embrace diversity to build a culture of inclusion
We value different backgrounds, experiences, and voices, and we are committed to challenging ourselves, openly communicating, and striving to improve every day. We believe in creating an inclusive work environment where everyone has a voice and is encouraged to realize their fullest potential.
We are an affirmative action and equal opportunity employer committed to making selection decisions without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other legally protected basis.
ABOUT SPX
SPX is a diversified, global supplier of infrastructure equipment with scalable growth platforms in heating, ventilation and air conditioning (HVAC), detection and measurement, and engineered solutions. With operations in 17 countries and approximately $1.4 billion in annual revenue, we offer a wide array of highly engineered products with strong brands.
SPX TOTAL REWARDS
At SPX , what's in it for our employees transcends market-competitive compensation and benefits. Our Total Rewards program also includes opportunities for employees' personal development, career growth, and recognition. These programs focus on alignment and assessment of organizational, team, and individual efforts toward achieving business results. Our development and career growth programs empower our employees to enhance their skills, develop new competencies, and pursue career goals. SPX benefits package provides choices designed to help employees manage their well-being. Our compensation programs are performance-based to recognize and reward employees who work hard, display the values and leadership practices we embrace, and deliver exceptional results.
OUR VALUES
IntegrityAccountabilityExcellenceTeamworkResults
At SPX, our values are at the heart of everything we do. We use our values every day to help us make the right decisions. We embrace a common purpose and strive for improvement. We respect and value each other as individuals and recognize that only by working together, as a team, can we reach our full potential. We take responsibility for our actions, build strong relationships with each other and our customers, and always act ethically. Our values inspire us to achieve the high standards of quality, safety, and performance that our customers expect and deserve.
WORKING AT SPX
Our work environment is established on a work-life philosophy supported by policies, programs, and practices that help employees achieve success within and outside the workplace. We believe in creating an inclusive work environment where employees strive to realize their fullest potential. We are an affirmative action and equal opportunity employer committed to making selection decisions without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, genetic information, age, disability, veteran status or any other legally protected basis.