Cultural Care Au Pair
Vice President of Marketing
Cultural Care Au Pair, Cambridge, Massachusetts, us, 02140
Description
Position at Cultural Care Au Pair
Cultural Care Au Pair is seeking a dynamic and results-oriented Vice President of Marketing to lead our global marketing team split between Boston and Zurich. This role requires a strong people leader who can inspire and develop a cross functional team made up of approximately 25 creatives and digital marketers while executing strategic marketing initiatives. This pivotal role will be instrumental in driving business growth and overall success in achieving quarterly and annual goals and objectives.
As a key member of the senior global leadership team, the Vice President of Marketing will play a critical role in ensuring our short term and long-term success as the industry leader and shaping the future of Cultural Care Au Pair. Communication and collaboration across departments with various stakeholders will be a key component to the position. International business experience and working with a set budget will help one thrive in this position.
Reporting into our Executive Vice President based in our Boston office and the Senior Vice President of Au Pair Recruitment based in Zurich, this role requires the ability to travel frequently between our two hub offices. One week per month will be spent with the team based outside the US. Quarterly visits to one of our 20+ markets is expected. These travel opportunities provide valuable insight in the overall health of the teams and insight on initiatives and challenges. This marketing leader thrives in a fast paced and fun environment which requires one to roll up their sleeves and work collectively with a team of innovative and entrepreneurial thinkers. You instill a sense of purpose to the team's you lead.
Responsibilities:Lead and Develop a High-Performing Team: oversee a global marketing team responsible for various marketing functions, including communications, content creation, digital marketing, and design. Manage 4-5 direct reports.Drive Global Marketing Strategy: drive and support marketing plans across 20+ countries.Foster & Promote Collaboration: communicate across teams and departments to ensure initiatives are aligned and help achieve key results.Adapt & lead through Digital Transformation: manage team through change while supporting and stabilizing the organization.Own Budget management: propose, implement and maintain budget parameters for all marketing and team initiatives.Requirements:
Combination of international business experience and digital marketing experience is a must.Minimum 10 years of experience in digital marketing with a proven track record of success.Minimum 5 years of leadership experience managing and developing high-performing teams.Experience with marketing automation platforms, CRM systems, and analytics tools (Google Analytics, GA4). Salesforce marketing cloud is a plus.Excellent communication and interpersonal skills to effectively collaborate with stakeholders.Ability to travel domestically and internationally, including monthly to Zurich and quarterly visits to recruitment offices.Our benefits & perks:
Work in our North American headquarters where you'll enjoy comprehensive professional development, frequent social programming and employee-run DEIB Resource Groups, and clubs. You can expect:
Flexibility: Eligibility for our Workplace Flexibility Program: participate in our hybrid work model with up to two days of work from home per weekDevelopment: Robust professional growth opportunities interacting with colleagues from all around the world including our initial new hire onboarding, monthly trainings, quarterly global staff meetings, workshops, and inspiring sessions with global leaders and expertsVacation: Four weeks paid vacation your first year and twelve paid holidaysRetirement: 25% company match on your 401(k)Insurance: Excellent medical, dental, and vision coverage, along with life and disability insurance, dependent care coverage, and flexible spending accounts (FSAs)Travel: Paid international business travelSelfcare: Wellness benefits and a yearly fitness reimbursementDiscounts: EF program discounts including personal travel, language schools, and childcare as well as discounts at some local venues and area businesses
About Cultural Care Au Pair:
At Cultural Care Au Pair, we believe that cultural exchange has the power to make the world a more welcoming, understanding, and open place. We build global families by bringing together international visitors with American host families-providing meaningful childcare support for families, an unforgettable year in America for au pairs, and a culturally enriching experience for both parties. We are proud to be the largest and most experienced au pair organization in the world, having successfully placed more than 120,000 au pairs into welcoming American homes since 1989. Our program is strictly regulated by the Department of State and our dedicated staff work together to ensure each participant has the experience of a lifetime.
Here at Cultural Care, we are a team of problem-solvers, relationship-builders, and innovators who are constantly thinking about how we can improve our program experience, respond to both micro and macro level business challenges, and evolve to stay relevant to our global audiences.
Cultural Care Au Pair is associated with EF Education First, the world leader in international education. At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs-focused on language, travel, cultural exchange, and academics-turn dreams into international opportunities.
Cultural Care Equal Opportunity Employment Statement:
Cultural Care is proud to be an equal opportunity employer and is committed to providing employees with a work environment free of discrimination and harassment. All qualified applicants will be considered for employment regardless of age, ancestry, color, gender identity, gender expression, marital status, national origin, physical or mental disability, race, religion, sex (including pregnancy), sexual orientation, parental status, Veteran status, or any other status or characteristic protected by applicable laws, regulations and ordinances. Discrimination or harassment based upon any of these factors is wholly inconsistent with everything we believe in and will not be tolerated. Furthermore, such discrimination or harassment may violate the laws and regulations in the locations in which we operate.
Position at Cultural Care Au Pair
Cultural Care Au Pair is seeking a dynamic and results-oriented Vice President of Marketing to lead our global marketing team split between Boston and Zurich. This role requires a strong people leader who can inspire and develop a cross functional team made up of approximately 25 creatives and digital marketers while executing strategic marketing initiatives. This pivotal role will be instrumental in driving business growth and overall success in achieving quarterly and annual goals and objectives.
As a key member of the senior global leadership team, the Vice President of Marketing will play a critical role in ensuring our short term and long-term success as the industry leader and shaping the future of Cultural Care Au Pair. Communication and collaboration across departments with various stakeholders will be a key component to the position. International business experience and working with a set budget will help one thrive in this position.
Reporting into our Executive Vice President based in our Boston office and the Senior Vice President of Au Pair Recruitment based in Zurich, this role requires the ability to travel frequently between our two hub offices. One week per month will be spent with the team based outside the US. Quarterly visits to one of our 20+ markets is expected. These travel opportunities provide valuable insight in the overall health of the teams and insight on initiatives and challenges. This marketing leader thrives in a fast paced and fun environment which requires one to roll up their sleeves and work collectively with a team of innovative and entrepreneurial thinkers. You instill a sense of purpose to the team's you lead.
Responsibilities:Lead and Develop a High-Performing Team: oversee a global marketing team responsible for various marketing functions, including communications, content creation, digital marketing, and design. Manage 4-5 direct reports.Drive Global Marketing Strategy: drive and support marketing plans across 20+ countries.Foster & Promote Collaboration: communicate across teams and departments to ensure initiatives are aligned and help achieve key results.Adapt & lead through Digital Transformation: manage team through change while supporting and stabilizing the organization.Own Budget management: propose, implement and maintain budget parameters for all marketing and team initiatives.Requirements:
Combination of international business experience and digital marketing experience is a must.Minimum 10 years of experience in digital marketing with a proven track record of success.Minimum 5 years of leadership experience managing and developing high-performing teams.Experience with marketing automation platforms, CRM systems, and analytics tools (Google Analytics, GA4). Salesforce marketing cloud is a plus.Excellent communication and interpersonal skills to effectively collaborate with stakeholders.Ability to travel domestically and internationally, including monthly to Zurich and quarterly visits to recruitment offices.Our benefits & perks:
Work in our North American headquarters where you'll enjoy comprehensive professional development, frequent social programming and employee-run DEIB Resource Groups, and clubs. You can expect:
Flexibility: Eligibility for our Workplace Flexibility Program: participate in our hybrid work model with up to two days of work from home per weekDevelopment: Robust professional growth opportunities interacting with colleagues from all around the world including our initial new hire onboarding, monthly trainings, quarterly global staff meetings, workshops, and inspiring sessions with global leaders and expertsVacation: Four weeks paid vacation your first year and twelve paid holidaysRetirement: 25% company match on your 401(k)Insurance: Excellent medical, dental, and vision coverage, along with life and disability insurance, dependent care coverage, and flexible spending accounts (FSAs)Travel: Paid international business travelSelfcare: Wellness benefits and a yearly fitness reimbursementDiscounts: EF program discounts including personal travel, language schools, and childcare as well as discounts at some local venues and area businesses
About Cultural Care Au Pair:
At Cultural Care Au Pair, we believe that cultural exchange has the power to make the world a more welcoming, understanding, and open place. We build global families by bringing together international visitors with American host families-providing meaningful childcare support for families, an unforgettable year in America for au pairs, and a culturally enriching experience for both parties. We are proud to be the largest and most experienced au pair organization in the world, having successfully placed more than 120,000 au pairs into welcoming American homes since 1989. Our program is strictly regulated by the Department of State and our dedicated staff work together to ensure each participant has the experience of a lifetime.
Here at Cultural Care, we are a team of problem-solvers, relationship-builders, and innovators who are constantly thinking about how we can improve our program experience, respond to both micro and macro level business challenges, and evolve to stay relevant to our global audiences.
Cultural Care Au Pair is associated with EF Education First, the world leader in international education. At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs-focused on language, travel, cultural exchange, and academics-turn dreams into international opportunities.
Cultural Care Equal Opportunity Employment Statement:
Cultural Care is proud to be an equal opportunity employer and is committed to providing employees with a work environment free of discrimination and harassment. All qualified applicants will be considered for employment regardless of age, ancestry, color, gender identity, gender expression, marital status, national origin, physical or mental disability, race, religion, sex (including pregnancy), sexual orientation, parental status, Veteran status, or any other status or characteristic protected by applicable laws, regulations and ordinances. Discrimination or harassment based upon any of these factors is wholly inconsistent with everything we believe in and will not be tolerated. Furthermore, such discrimination or harassment may violate the laws and regulations in the locations in which we operate.