Penn Foster
Director HCP Marketing, Respiratory Biologics
Penn Foster, Wilmington, Delaware, us, 19894
Do you possess expertise and a strong interest in the field of marketing? Would you like to apply your skills to make a meaningful impact in the Respiratory Therapeutic Area within a company that is dedicated to advancing scientific discoveries into life-changing medicines? If so, AstraZeneca might be the ideal place for you!
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.At AstraZeneca, we specialize in transforming innovative ideas into transformative medicines that significantly improve lives. Joining our team means embracing an entrepreneurial spirit, thinking ambitiously, and collaborating to turn seemingly impossible goals into reality. Our focus is on harnessing the potential of science to address the unmet needs of patients globally. We commit ourselves to the areas where we believe we can truly revolutionize medicine and bring groundbreaking concepts to fruition.Situated in Wilmington, DE, the Director of Marketing for Respiratory Biologics plays a pivotal role in leveraging our scientific capabilities to make a positive impact on the lives of patients. Within the US Commercial division, we are the primary point of contact for our numerous healthcare clients. Representing a range of well-established and respected products, we cultivate strong relationships with healthcare professionals.As the HCP Marketing Director for Respiratory Biologics, your role will be crucial in translating scientific advancements into tangible innovation that positively affects patients' well-being.Responsibilities:Spearheading the development and implementation of strategies for healthcare professionals (HCPs), devising promotional and tactical plans, and adopting an omni-channel approach to programs.Orchestrating team efforts and coordinating marketing initiatives across the HCP team.Shaping and refining content for personal, non-personal, and scientific communications.Participating in the annual operational planning process, shaping tactical plans and budgets needed to realize strategic goals.Applying insights from market research and market performance to inform strategic direction.Ensuring that promotional content upholds rigorous scientific standards.Demonstrating skill in motivating, nurturing, and inspiring team members.Effectively communicating the brand's vision with passion and authenticity to both marketing and cross-functional teams.Cultivating and managing relationships with partner agencies, overseeing workflows, and aligning with expense budgets.Collaborating with the Business Insights team and external partners to define success metrics and continuously assess the performance of marketing initiatives. Plans will be adjusted as necessary to enhance impact, and recommendations for future plans will be informed by metrics and outcomes.Collaborating with Global team to ensure market needs are met.Exemplifying strong leadership skills, business insight, and the ability to juggle multiple priorities, processes, timelines, and the expectations of diverse partner groups.Minimum Qualifications:Bachelor's Degree required; preferably in business, marketing or the sciences.8+ years of Pharmaceutical or Healthcare experience; preferably in a related industry in one or more of the following: Managed Markets, Brand Marketing, Health Economics, Sales, Pricing or Market Research/analytics, Strategic Planning.4+ years of Pharmaceutical Marketing experience.Experience leading brand strategy and executing against it.Demonstrated experience in working within cross-functional business units essential.Demonstrated Learning Agility.Experience with collaboration, influencing without authority and working successfully with cross-functional teams & collaborators.Requires approximately 10-20% travel.Preferred Qualifications:Advanced Degree in business, marketing, or the sciences.Clinical experience in Respiratory and Biologics is strongly preferred.Experience in Market Access/Managed Markets.Experience in Insight/Market Research.Experience across product life cycle (emerging, launch, in-line, mature).Experience within early brand lifecycle.Experience in cross-channel, cross-customer marketing.Why AstraZeneca?At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering cutting edge methods and bringing unexpected teams together. Interested? Come and join our journey.So, what’s next!Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
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Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.At AstraZeneca, we specialize in transforming innovative ideas into transformative medicines that significantly improve lives. Joining our team means embracing an entrepreneurial spirit, thinking ambitiously, and collaborating to turn seemingly impossible goals into reality. Our focus is on harnessing the potential of science to address the unmet needs of patients globally. We commit ourselves to the areas where we believe we can truly revolutionize medicine and bring groundbreaking concepts to fruition.Situated in Wilmington, DE, the Director of Marketing for Respiratory Biologics plays a pivotal role in leveraging our scientific capabilities to make a positive impact on the lives of patients. Within the US Commercial division, we are the primary point of contact for our numerous healthcare clients. Representing a range of well-established and respected products, we cultivate strong relationships with healthcare professionals.As the HCP Marketing Director for Respiratory Biologics, your role will be crucial in translating scientific advancements into tangible innovation that positively affects patients' well-being.Responsibilities:Spearheading the development and implementation of strategies for healthcare professionals (HCPs), devising promotional and tactical plans, and adopting an omni-channel approach to programs.Orchestrating team efforts and coordinating marketing initiatives across the HCP team.Shaping and refining content for personal, non-personal, and scientific communications.Participating in the annual operational planning process, shaping tactical plans and budgets needed to realize strategic goals.Applying insights from market research and market performance to inform strategic direction.Ensuring that promotional content upholds rigorous scientific standards.Demonstrating skill in motivating, nurturing, and inspiring team members.Effectively communicating the brand's vision with passion and authenticity to both marketing and cross-functional teams.Cultivating and managing relationships with partner agencies, overseeing workflows, and aligning with expense budgets.Collaborating with the Business Insights team and external partners to define success metrics and continuously assess the performance of marketing initiatives. Plans will be adjusted as necessary to enhance impact, and recommendations for future plans will be informed by metrics and outcomes.Collaborating with Global team to ensure market needs are met.Exemplifying strong leadership skills, business insight, and the ability to juggle multiple priorities, processes, timelines, and the expectations of diverse partner groups.Minimum Qualifications:Bachelor's Degree required; preferably in business, marketing or the sciences.8+ years of Pharmaceutical or Healthcare experience; preferably in a related industry in one or more of the following: Managed Markets, Brand Marketing, Health Economics, Sales, Pricing or Market Research/analytics, Strategic Planning.4+ years of Pharmaceutical Marketing experience.Experience leading brand strategy and executing against it.Demonstrated experience in working within cross-functional business units essential.Demonstrated Learning Agility.Experience with collaboration, influencing without authority and working successfully with cross-functional teams & collaborators.Requires approximately 10-20% travel.Preferred Qualifications:Advanced Degree in business, marketing, or the sciences.Clinical experience in Respiratory and Biologics is strongly preferred.Experience in Market Access/Managed Markets.Experience in Insight/Market Research.Experience across product life cycle (emerging, launch, in-line, mature).Experience within early brand lifecycle.Experience in cross-channel, cross-customer marketing.Why AstraZeneca?At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering cutting edge methods and bringing unexpected teams together. Interested? Come and join our journey.So, what’s next!Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
#J-18808-Ljbffr