Socotra, Inc.
Senior Director of Marketing
Socotra, Inc., Redwood City, California, United States, 94061
We're searching for a visionary Senior Director of Marketing to lead our dynamic marketing team of 8. As the Senior Director reporting into the CEO of CourseHero.com, you'll lead strategic initiatives in growth marketing, lifecycle marketing, and partnership marketing, leveraging your expertise to transform studying experiences seamlessly for +25M users and growing!
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.In this pivotal role, you'll also collaborate closely with the Product team on building product marketing strategies, ensuring seamless integration of marketing efforts with product development initiatives. Your leadership will drive the creation of innovative campaigns that resonate with our diverse audience of students, educators, and lifelong learners. As you work with cross-functional teams, you'll optimize the customer journey, from acquisition to retention, delivering exceptional user experiences at every touchpoint. If you're a results-driven marketing leader with a passion for education and a proven track record of driving scalable growth, we invite you to join us in revolutionizing the way people learn and succeed.
Here are some ways you will make an impact:
Own and build growth marketing strategies across the full-customer lifecycle, driving a profitable top-line impact at the Corporate level
(channels include SEM, ASO, ASA, Email, Push, influencer, affiliate, organic and paid social)
Lead and mentor an impactful and data-driven team
Lead and supervise performance marketing initiatives across multiple channels, including performance marketing, influencer marketing, and affiliate marketing, ensuring alignment with overall business goals and driving measurable results
Direct and guide teams in the development and execution of content marketing strategies, landing page optimization, and website enhancements to drive organic growth
Guide social media and influencer marketing strategies to enhance brand visibility, engagement, and community building
Ruthlessly prioritize marketing channels and initiatives to ensure maximum impact on company KPIs
Develop a deep understanding of our product to communicate its positioning, messaging, and value for customer adoption
Bring a product marketing mindset to the company by collaborating with product on product naming, position, and go-to-market strategies
Partner with User Research to uncover key insights, market trends, and competitive activities to identify growth opportunities and optimize marketing strategies
Implement strategies to measure and track brand performance, sentiment, and awareness
Manage marketing budgets effectively to achieve desired KPIs and P&L goals
Are you our Senior Director of Marketing?
10 - 15+ years of marketing experience, including 5+ years in managing teams
Experience scaling up B2C products and driving substantial user growth
Deep expertise in performance marketing, including SEM, social media, influencer, display advertising, and affiliate marketing
Empathetic and strategic leader that inspires teams to deliver high-impact work on time, on budget, and on brand
Exceptional communication and presentation skills, with an ability to partner with product, design, analytics, and engineering in a product management-led company
Data-driven with a strong understanding of complex product and marketing metrics and modern martech tools
Proven experience with product marketing and go-to-market strategies
A strong creative point of view with experience driving virality and organic engagement
Entrepreneurial drive and hands-on spirit to deliver business results
Bonus Points
Background in education technology, gaming, and live ops
Benefits & Perks!
Competitive salary, annual bonus, and RSUs
Medical coverage, including full dental and vision
Life and disability benefits
401(k) program (US)
/ retirement savings plan (Canada) with company match
One month paid sabbatical after 5 years at the company
Education reimbursement
Professional development workshops & industry conferences
Paid parental leave
Flexible work schedule
Social responsibility program (volunteer time off and donation matching)
Annual wellness stipend
Tech stipend
Annual family planning stipend
Quarterly snack boxes delivered to your door
For positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records. Other locations: IL, MA, NJ.
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested. We'd love to learn how you can amplify our team with your unique experience!
We are a virtual-first company and have employees dispersed throughout the United States and Canada. We have a market-based pay structure that varies by location. The base pay for this position is dependent on multiple factors, including candidate experience and expertise, and may vary from the amounts listed below. You may also be eligible to participate in our bonus program and may be offered an equity award, benefits, and other types of compensation.
This role is eligible for hire in the San Francisco Bay Area (US).
#US#LI-Hybrid#LI-BL1
Equal Employment Opportunity Statement (EEO)
We are an equal opportunity employer and value diversity and inclusion within our company.We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.
About Course Hero:
Course Hero is on a mission to help students graduate, confident and prepared. The online learning platform offers over 60 million course-specific study resources created by and for students and educators, as well as 24/7 tutor help. More than 65,000 verified college educators use Course Hero to collaborate with other faculty and share resources to hone new strategies for instruction. Everyday, students, educators and tutors help more than 20 million students make every study hour count.Join us on our mission!In accordance with Canadian law, the base salary for this role if filled within Canada is as follows.Canada Pay Range$191,000—$259,000 CAD In accordance with California law, the base salary for this role if filled within SF Bay Area, California is as follows.SF Bay Area, California Pay Range$228,000—$308,000 USD#J-18808-Ljbffr
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.In this pivotal role, you'll also collaborate closely with the Product team on building product marketing strategies, ensuring seamless integration of marketing efforts with product development initiatives. Your leadership will drive the creation of innovative campaigns that resonate with our diverse audience of students, educators, and lifelong learners. As you work with cross-functional teams, you'll optimize the customer journey, from acquisition to retention, delivering exceptional user experiences at every touchpoint. If you're a results-driven marketing leader with a passion for education and a proven track record of driving scalable growth, we invite you to join us in revolutionizing the way people learn and succeed.
Here are some ways you will make an impact:
Own and build growth marketing strategies across the full-customer lifecycle, driving a profitable top-line impact at the Corporate level
(channels include SEM, ASO, ASA, Email, Push, influencer, affiliate, organic and paid social)
Lead and mentor an impactful and data-driven team
Lead and supervise performance marketing initiatives across multiple channels, including performance marketing, influencer marketing, and affiliate marketing, ensuring alignment with overall business goals and driving measurable results
Direct and guide teams in the development and execution of content marketing strategies, landing page optimization, and website enhancements to drive organic growth
Guide social media and influencer marketing strategies to enhance brand visibility, engagement, and community building
Ruthlessly prioritize marketing channels and initiatives to ensure maximum impact on company KPIs
Develop a deep understanding of our product to communicate its positioning, messaging, and value for customer adoption
Bring a product marketing mindset to the company by collaborating with product on product naming, position, and go-to-market strategies
Partner with User Research to uncover key insights, market trends, and competitive activities to identify growth opportunities and optimize marketing strategies
Implement strategies to measure and track brand performance, sentiment, and awareness
Manage marketing budgets effectively to achieve desired KPIs and P&L goals
Are you our Senior Director of Marketing?
10 - 15+ years of marketing experience, including 5+ years in managing teams
Experience scaling up B2C products and driving substantial user growth
Deep expertise in performance marketing, including SEM, social media, influencer, display advertising, and affiliate marketing
Empathetic and strategic leader that inspires teams to deliver high-impact work on time, on budget, and on brand
Exceptional communication and presentation skills, with an ability to partner with product, design, analytics, and engineering in a product management-led company
Data-driven with a strong understanding of complex product and marketing metrics and modern martech tools
Proven experience with product marketing and go-to-market strategies
A strong creative point of view with experience driving virality and organic engagement
Entrepreneurial drive and hands-on spirit to deliver business results
Bonus Points
Background in education technology, gaming, and live ops
Benefits & Perks!
Competitive salary, annual bonus, and RSUs
Medical coverage, including full dental and vision
Life and disability benefits
401(k) program (US)
/ retirement savings plan (Canada) with company match
One month paid sabbatical after 5 years at the company
Education reimbursement
Professional development workshops & industry conferences
Paid parental leave
Flexible work schedule
Social responsibility program (volunteer time off and donation matching)
Annual wellness stipend
Tech stipend
Annual family planning stipend
Quarterly snack boxes delivered to your door
For positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records. Other locations: IL, MA, NJ.
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested. We'd love to learn how you can amplify our team with your unique experience!
We are a virtual-first company and have employees dispersed throughout the United States and Canada. We have a market-based pay structure that varies by location. The base pay for this position is dependent on multiple factors, including candidate experience and expertise, and may vary from the amounts listed below. You may also be eligible to participate in our bonus program and may be offered an equity award, benefits, and other types of compensation.
This role is eligible for hire in the San Francisco Bay Area (US).
#US#LI-Hybrid#LI-BL1
Equal Employment Opportunity Statement (EEO)
We are an equal opportunity employer and value diversity and inclusion within our company.We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.
About Course Hero:
Course Hero is on a mission to help students graduate, confident and prepared. The online learning platform offers over 60 million course-specific study resources created by and for students and educators, as well as 24/7 tutor help. More than 65,000 verified college educators use Course Hero to collaborate with other faculty and share resources to hone new strategies for instruction. Everyday, students, educators and tutors help more than 20 million students make every study hour count.Join us on our mission!In accordance with Canadian law, the base salary for this role if filled within Canada is as follows.Canada Pay Range$191,000—$259,000 CAD In accordance with California law, the base salary for this role if filled within SF Bay Area, California is as follows.SF Bay Area, California Pay Range$228,000—$308,000 USD#J-18808-Ljbffr