Xcel Energy
Senior Manager, Content Marketing
Xcel Energy, Minneapolis, Minnesota, United States, 55443
Job Description
Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.
Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A position at Xcel Energy could be just what you're looking for.
About the Job:
The Senior Manager, Content Manager leads the development and execution of our brand's newsroom and storytelling operations, including the development of video, digital, and social content to advance the Xcel Energy brand. This role is a dynamic leader with a strong background in brand storytelling, including developing and executing video, digital, and social content to reach distinct audiences. This leader understands how content flows and connects across all marketing platforms to enhance brand awareness and build brand trust. The Senior Manager leads a team that collaborates with others to develop content campaigns, get hands on with execution and production, and optimize plans based on data and analytics.
Key Responsibilities:Lead the strategic development and execution of Xcel Energy's corporate storytelling and brand content strategy.Lead the creation of engaging brand content for distribution through corporate digital channels, including website, social media, advertising, and email.Lead the content "newsroom" operations, including overseeing content calendar and brand strategy alignment across all channels.Lead and develop team of writers, videographers, and operations professionals.Analyze performance metrics and provide actionable insights to improve content effectiveness.Stay current on content development trends, best practices, production techniques, and emerging technologies in digital marketing and content creation, including generative AI.Maintain highly collaborative and productive relationships with internal colleagues, external agencies, and sponsorship partners.Ensure on-time and on-budget execution of projects.Build and manage a team of creative content specialists.
Minimum Qualifications:Bachelor's degree in Marketing, Communications, or related field.7+ years of experience in content marketing, production, or related marketing roles.Proven ability to develop and execute successful content marketing strategies.Proven ability to lead and develop teams.Strong understanding of content distribution across marketing channels.Excellent writing, editing, and storytelling skills.Data-driven mindset with experience in analytics and performance tracking.Experience managing production and/or campaign budgets.Strong project management and organizational skills.Ability to work collaboratively in a fast-paced environment.Experience managing teams or external agencies.
Preferred Qualifications:Advanced degree in Marketing, Communications, Journalism or MBA.Past leadership of a corporate newsroom and/or editorial newsroom.Familiarity with paid social advertising and influencer marketing.
About Xcel Energy:
As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you're ready to be a part of something big, we invite you to join our team.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com.
Non-Bargaining
The anticipated starting base pay for this position is: $105,600.00 to $172,000.00 per year.
This position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave.
Benefit plans are subject to change and Xcel Energy has the right to end, suspend, or amend any of its plans, at any time, in whole or in part.
Deadline to Apply: 09/27/24.#J-18808-Ljbffr
Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.
Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A position at Xcel Energy could be just what you're looking for.
About the Job:
The Senior Manager, Content Manager leads the development and execution of our brand's newsroom and storytelling operations, including the development of video, digital, and social content to advance the Xcel Energy brand. This role is a dynamic leader with a strong background in brand storytelling, including developing and executing video, digital, and social content to reach distinct audiences. This leader understands how content flows and connects across all marketing platforms to enhance brand awareness and build brand trust. The Senior Manager leads a team that collaborates with others to develop content campaigns, get hands on with execution and production, and optimize plans based on data and analytics.
Key Responsibilities:Lead the strategic development and execution of Xcel Energy's corporate storytelling and brand content strategy.Lead the creation of engaging brand content for distribution through corporate digital channels, including website, social media, advertising, and email.Lead the content "newsroom" operations, including overseeing content calendar and brand strategy alignment across all channels.Lead and develop team of writers, videographers, and operations professionals.Analyze performance metrics and provide actionable insights to improve content effectiveness.Stay current on content development trends, best practices, production techniques, and emerging technologies in digital marketing and content creation, including generative AI.Maintain highly collaborative and productive relationships with internal colleagues, external agencies, and sponsorship partners.Ensure on-time and on-budget execution of projects.Build and manage a team of creative content specialists.
Minimum Qualifications:Bachelor's degree in Marketing, Communications, or related field.7+ years of experience in content marketing, production, or related marketing roles.Proven ability to develop and execute successful content marketing strategies.Proven ability to lead and develop teams.Strong understanding of content distribution across marketing channels.Excellent writing, editing, and storytelling skills.Data-driven mindset with experience in analytics and performance tracking.Experience managing production and/or campaign budgets.Strong project management and organizational skills.Ability to work collaboratively in a fast-paced environment.Experience managing teams or external agencies.
Preferred Qualifications:Advanced degree in Marketing, Communications, Journalism or MBA.Past leadership of a corporate newsroom and/or editorial newsroom.Familiarity with paid social advertising and influencer marketing.
About Xcel Energy:
As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you're ready to be a part of something big, we invite you to join our team.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com.
Non-Bargaining
The anticipated starting base pay for this position is: $105,600.00 to $172,000.00 per year.
This position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave.
Benefit plans are subject to change and Xcel Energy has the right to end, suspend, or amend any of its plans, at any time, in whole or in part.
Deadline to Apply: 09/27/24.#J-18808-Ljbffr