Norstella
Director of Product Marketing_
Norstella, Dover, Delaware, United States, 19904
Director of Product Marketing
You could be just the right applicant for this job Read all associated information and make sure to apply.Company:
Panalgo
Location:
Remote, United States
Date Posted:
Aug 23, 2024
Employment Type:
Full Time
Job ID:
R-526
Description
About Panalgo:
Panalgo’s mission is to improve healthcare through innovative analytics. Our team has built a next-generation analytics platform, Instant Health Data (IHD), to bring researchers together to generate insights into improving population health, quality of care, and managing costs.
Our remarkable platform, Instant Health Data (IHD), transforms the way analysts from diverse disciplines answer critical questions and make insightful predictions. Panalgo provides novel solutions to allow the world’s largest life science companies, health plans, and provider groups to better understand the clinical outcomes and value of various patient care strategies.
Now, Panalgo is proud to be a part of Norstella, an organization that consists of market-leading pharmaceutical solutions providers united under one goal: to improve patient access to life-saving therapies.
The Role:
IHD streamlines the analytics process by removing complex programming from the equation and allowing you to focus on turning data into insights. As Director of Product Marketing, you are responsible for crafting compelling messaging and positioning for our products, ensuring alignment with market needs and driving successful go-to-market strategies.
Responsibilities:
Complete a detailed product-market fit analysis and competitive mapping, resulting in a defined competitive advantage and increased market share.
Create significant uplift in product opportunity identification and capture through comprehensive market intelligence efforts.
Develop core product metrics in partnership with the product team to craft product marketing KPIs.
Ensure collaboration with the demand generation, sales, operations, and customer success teams to drive pipeline acceleration with product launches and sustaining product motions.
Lead the development of crisp product messaging and positioning (including product value propositions) to drive the overall product marketing strategy.
Integrate portfolio product marketing approaches vs. a series of linear launches.
Develop customer segmentation against market trends and competitive landscape.
Own product-market fit analysis, competitive mapping/analysis, and market intelligence.
Lead launches across all tiers, from new product introductions to customer retention upgrades.
Evaluate and decide what product marketing investments are needed for success.
Qualifications:
5+ years of experience in product marketing.
Proven experience in product marketing, with a track record of driving successful product launches and customer adoption.
Experience working in a marketing function that serves healthcare, life sciences, or health tech industries.
Prior experience developing product messaging and positioning aligned with market needs.
Effective leadership and communication skills.
Ability to collaborate effectively with cross-functional teams.
Experience in portfolio product marketing and working with demand generation, GTM, and sales teams.
Location:
Remote US
Benefits:
Medical and Prescription Drug Benefits
Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)
Dental & Vision Benefits
Basic Life and AD&D Benefits
401k Retirement Plan with Company Match
Company Paid Short & Long-Term Disability
Paid Parental Leave
Education Reimbursement
Paid Time Off & Company Holidays
The expected base salary for this position ranges from $130,000 to $170,000. Salary offers are based on relevant skills, training, experience, education, and market factors.
Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of any protected characteristic.
#J-18808-Ljbffr
You could be just the right applicant for this job Read all associated information and make sure to apply.Company:
Panalgo
Location:
Remote, United States
Date Posted:
Aug 23, 2024
Employment Type:
Full Time
Job ID:
R-526
Description
About Panalgo:
Panalgo’s mission is to improve healthcare through innovative analytics. Our team has built a next-generation analytics platform, Instant Health Data (IHD), to bring researchers together to generate insights into improving population health, quality of care, and managing costs.
Our remarkable platform, Instant Health Data (IHD), transforms the way analysts from diverse disciplines answer critical questions and make insightful predictions. Panalgo provides novel solutions to allow the world’s largest life science companies, health plans, and provider groups to better understand the clinical outcomes and value of various patient care strategies.
Now, Panalgo is proud to be a part of Norstella, an organization that consists of market-leading pharmaceutical solutions providers united under one goal: to improve patient access to life-saving therapies.
The Role:
IHD streamlines the analytics process by removing complex programming from the equation and allowing you to focus on turning data into insights. As Director of Product Marketing, you are responsible for crafting compelling messaging and positioning for our products, ensuring alignment with market needs and driving successful go-to-market strategies.
Responsibilities:
Complete a detailed product-market fit analysis and competitive mapping, resulting in a defined competitive advantage and increased market share.
Create significant uplift in product opportunity identification and capture through comprehensive market intelligence efforts.
Develop core product metrics in partnership with the product team to craft product marketing KPIs.
Ensure collaboration with the demand generation, sales, operations, and customer success teams to drive pipeline acceleration with product launches and sustaining product motions.
Lead the development of crisp product messaging and positioning (including product value propositions) to drive the overall product marketing strategy.
Integrate portfolio product marketing approaches vs. a series of linear launches.
Develop customer segmentation against market trends and competitive landscape.
Own product-market fit analysis, competitive mapping/analysis, and market intelligence.
Lead launches across all tiers, from new product introductions to customer retention upgrades.
Evaluate and decide what product marketing investments are needed for success.
Qualifications:
5+ years of experience in product marketing.
Proven experience in product marketing, with a track record of driving successful product launches and customer adoption.
Experience working in a marketing function that serves healthcare, life sciences, or health tech industries.
Prior experience developing product messaging and positioning aligned with market needs.
Effective leadership and communication skills.
Ability to collaborate effectively with cross-functional teams.
Experience in portfolio product marketing and working with demand generation, GTM, and sales teams.
Location:
Remote US
Benefits:
Medical and Prescription Drug Benefits
Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)
Dental & Vision Benefits
Basic Life and AD&D Benefits
401k Retirement Plan with Company Match
Company Paid Short & Long-Term Disability
Paid Parental Leave
Education Reimbursement
Paid Time Off & Company Holidays
The expected base salary for this position ranges from $130,000 to $170,000. Salary offers are based on relevant skills, training, experience, education, and market factors.
Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of any protected characteristic.
#J-18808-Ljbffr