Vans, a VF Company
Vans: Manager, Lifestyle Product Marketing
Vans, a VF Company, Costa Mesa, California, United States, 92626
Now that you’ve found the job description, what’s next?
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.To learn more about our values and our culture, visit Vans Careers or www.vans.com.What will you do? A day in the life of a Manager, Brand Marketing Lifestyle (Vans AMER) at Vans looks a little like this.As the Manager, Brand Marketing Lifestyle (Vans AMER), you will play a pivotal role within Vans’ Americas Brand division, spearheading our strategic initiatives tailored to the lifestyle consumer category. Your leadership will be instrumental in guiding our integrated marketing framework, propelling our most compelling lifestyle narratives through meticulous cross-functional coordination and implementation. Collaborating closely with the global lifestyle marketing team, you will ensure a seamless understanding of our regional imperatives, while also forging a strong alliance with our regional lifestyle product team to synchronize on key commercial objectives.Let’s break down that day-in-the-life a bit more.Strategic Leadership:
Develop and execute strategic marketing plans that align with Vans’ vision for the lifestyle consumer category.Identify growth opportunities within the market and devise strategies to capitalize on them.Analyze consumer trends and insights to steer the brand’s direction in the lifestyle segment.Manage the lifestyle coordinator.Integrated Marketing Management:
Oversee the creation and implementation of integrated marketing campaigns that resonate with our target audience.Coordinate with various departments such as sales, product merchandising, and Omni channel to ensure cohesive brand messaging.Manage budgets and resources to deliver efficient and effective marketing initiatives.Cross-Functional Collaboration:
Work with cross-functional teams to drive the planning and execution of marketing strategies.Drive communication between different departments to maintain alignment on brand goals and initiatives.Lead Lifestyle Integrated Marketing plans and drive cross functional execution.Global and Regional Team Partnership:
Liaise with the global lifestyle marketing team to adapt global strategies to fit regional nuances.Share regional market insights with the global team to inform worldwide strategy.Collaborate with the regional product team to ensure product offerings meet market demands and support marketing efforts.Commercial Alignment:
Align marketing strategies with commercial priorities to drive sales and market share.Monitor performance metrics and adjust strategies as needed to meet business objectives.Engage in partnership development to expand brand presence and consumer reach.What do you need to succeed? We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5-7 years of experience and professional achievements.The foundation skills you will need in this position are:
Comprehensive understanding of traditional and digital marketing channels, inclusive of on-site, social media, paid media, in-store and experiential.Extensive knowledge of youth & skate culture, fashion Industries, music, art and design.Self-motivated and have a burning curiosity to innovate, learn and grow.Proven ability to manage multiple projects and integrated campaigns, set goals, problem solve and prioritize tasks.Strong communicator who is comfortable presenting regularly.Ability to lead and influence within a matrix organization.Ability to work independently and acquire new knowledge as necessary for tasks or projects.Ability to track and manage budgets.Ability to work in an open environment with cross-functional partners.What do we offer you? At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.To learn more about Vans’ benefits package, follow this MyVFBenefits.com and click “Looking to Join VF”.To learn more about Vans‘ Diversity and Inclusion efforts, go to www.vans.com.Now WE have a question for YOU.Are you in?Hiring Range: $91,584.00 USD - $114,480.00 USD annuallyIncentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking “Looking to Join VF”. Detailed information on your benefits will be provided during the hiring process.Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
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Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.To learn more about our values and our culture, visit Vans Careers or www.vans.com.What will you do? A day in the life of a Manager, Brand Marketing Lifestyle (Vans AMER) at Vans looks a little like this.As the Manager, Brand Marketing Lifestyle (Vans AMER), you will play a pivotal role within Vans’ Americas Brand division, spearheading our strategic initiatives tailored to the lifestyle consumer category. Your leadership will be instrumental in guiding our integrated marketing framework, propelling our most compelling lifestyle narratives through meticulous cross-functional coordination and implementation. Collaborating closely with the global lifestyle marketing team, you will ensure a seamless understanding of our regional imperatives, while also forging a strong alliance with our regional lifestyle product team to synchronize on key commercial objectives.Let’s break down that day-in-the-life a bit more.Strategic Leadership:
Develop and execute strategic marketing plans that align with Vans’ vision for the lifestyle consumer category.Identify growth opportunities within the market and devise strategies to capitalize on them.Analyze consumer trends and insights to steer the brand’s direction in the lifestyle segment.Manage the lifestyle coordinator.Integrated Marketing Management:
Oversee the creation and implementation of integrated marketing campaigns that resonate with our target audience.Coordinate with various departments such as sales, product merchandising, and Omni channel to ensure cohesive brand messaging.Manage budgets and resources to deliver efficient and effective marketing initiatives.Cross-Functional Collaboration:
Work with cross-functional teams to drive the planning and execution of marketing strategies.Drive communication between different departments to maintain alignment on brand goals and initiatives.Lead Lifestyle Integrated Marketing plans and drive cross functional execution.Global and Regional Team Partnership:
Liaise with the global lifestyle marketing team to adapt global strategies to fit regional nuances.Share regional market insights with the global team to inform worldwide strategy.Collaborate with the regional product team to ensure product offerings meet market demands and support marketing efforts.Commercial Alignment:
Align marketing strategies with commercial priorities to drive sales and market share.Monitor performance metrics and adjust strategies as needed to meet business objectives.Engage in partnership development to expand brand presence and consumer reach.What do you need to succeed? We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5-7 years of experience and professional achievements.The foundation skills you will need in this position are:
Comprehensive understanding of traditional and digital marketing channels, inclusive of on-site, social media, paid media, in-store and experiential.Extensive knowledge of youth & skate culture, fashion Industries, music, art and design.Self-motivated and have a burning curiosity to innovate, learn and grow.Proven ability to manage multiple projects and integrated campaigns, set goals, problem solve and prioritize tasks.Strong communicator who is comfortable presenting regularly.Ability to lead and influence within a matrix organization.Ability to work independently and acquire new knowledge as necessary for tasks or projects.Ability to track and manage budgets.Ability to work in an open environment with cross-functional partners.What do we offer you? At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.To learn more about Vans’ benefits package, follow this MyVFBenefits.com and click “Looking to Join VF”.To learn more about Vans‘ Diversity and Inclusion efforts, go to www.vans.com.Now WE have a question for YOU.Are you in?Hiring Range: $91,584.00 USD - $114,480.00 USD annuallyIncentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking “Looking to Join VF”. Detailed information on your benefits will be provided during the hiring process.Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
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