Tbwa Chiat/Day Inc
Associate Director, Product Marketing - Americas
Tbwa Chiat/Day Inc, Long Island City, New York, United States, 11101
Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Rio, Paris, London, and Germany. Our commitment to excellence has earned us prestigious honors, including TIME100's 2024 Most Influential Company, Fast Company's 2024 World's Most Innovative Companies and 2023 Brands that Matter, Allure's 2024 Readers' Choice Awards, and WWD's 2023 Beauty Inc Award in the Prestige category. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.Responsible for planning and execution of the Americas product marketing strategy in close partnership with the Executive Director. This role is focused on in-depth data analytics to drive strategy, implement effective marketing campaigns, and impact consumer behavior to drive growth and achieve financial targets.
Learn more about the general tasks related to this opportunity below, as well as required skills.
This role will report to the
Executive Director, Americas Marketing.Responsibilities:Develop a deep understanding of the existing and target regional customer segments and champion relevant insights regarding our consumer.Partner closely with Global Product Marketing to ensure regional alignment with global strategies. Ensure that global campaigns deliver clear product positioning and compelling reasons to buy across all touchpoints.Manage relationship between GPM and Regional Teams - be the voice of the region to global.Understand all Americas channels, their needs and how they work together to maximize sales.Maintain long-term regional calendar, including ongoing analysis on innovation viability and regional needs.Lead annual planning processes, including the bi-annual assortment process, to identify strategic add/deletes and formalizing the regional process.Lead regional set assortment and regionally developed program briefs.Lead post-mortem analysis of new launches and campaigns with cross-channel partners, summarizing and sharing learnings across the organization to inform future initiatives and optimize campaigns.Be the data & analytics lead, with the ability to quickly pull, analyze, and summarize data on the market, competitors, retailers, etc. Develop simple, effective reports/dashboards across multiple facets of the business to track progress against plans.Conduct in-depth market research to identify trends, customer insights, and competitive landscapes, translating findings into actionable brand + campaign plans.Monitor, analyze and report on performance and trends of the Sol de Janeiro business, its competitors, and the beauty landscape.Deep dive into strategic topics to identify growth opportunities.Pro-actively identify areas to research in order to uncover important insights to drive the business.Develop reporting structure for regional insights and data to be shared with Global partners.Lead preparation of Business Review and Planning presentations, including developing charts for PowerPoint.Qualifications:10+ years of related marketing experience.Beauty industry experience required, category experience preferred.Strong analytical skills, strategic thinking, the ability to simplify complexity and solve problems required.Strong communication skills with a focus on building and fostering strong relationships with team and cross-functional team members.Ability to manage details and projects while responding to changing priorities and feedback in a fast-paced environment.Must be comfortable working in our NYC HQ 1-3 days a week.Salary Range$140,000 - $150,000 USDIn addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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Learn more about the general tasks related to this opportunity below, as well as required skills.
This role will report to the
Executive Director, Americas Marketing.Responsibilities:Develop a deep understanding of the existing and target regional customer segments and champion relevant insights regarding our consumer.Partner closely with Global Product Marketing to ensure regional alignment with global strategies. Ensure that global campaigns deliver clear product positioning and compelling reasons to buy across all touchpoints.Manage relationship between GPM and Regional Teams - be the voice of the region to global.Understand all Americas channels, their needs and how they work together to maximize sales.Maintain long-term regional calendar, including ongoing analysis on innovation viability and regional needs.Lead annual planning processes, including the bi-annual assortment process, to identify strategic add/deletes and formalizing the regional process.Lead regional set assortment and regionally developed program briefs.Lead post-mortem analysis of new launches and campaigns with cross-channel partners, summarizing and sharing learnings across the organization to inform future initiatives and optimize campaigns.Be the data & analytics lead, with the ability to quickly pull, analyze, and summarize data on the market, competitors, retailers, etc. Develop simple, effective reports/dashboards across multiple facets of the business to track progress against plans.Conduct in-depth market research to identify trends, customer insights, and competitive landscapes, translating findings into actionable brand + campaign plans.Monitor, analyze and report on performance and trends of the Sol de Janeiro business, its competitors, and the beauty landscape.Deep dive into strategic topics to identify growth opportunities.Pro-actively identify areas to research in order to uncover important insights to drive the business.Develop reporting structure for regional insights and data to be shared with Global partners.Lead preparation of Business Review and Planning presentations, including developing charts for PowerPoint.Qualifications:10+ years of related marketing experience.Beauty industry experience required, category experience preferred.Strong analytical skills, strategic thinking, the ability to simplify complexity and solve problems required.Strong communication skills with a focus on building and fostering strong relationships with team and cross-functional team members.Ability to manage details and projects while responding to changing priorities and feedback in a fast-paced environment.Must be comfortable working in our NYC HQ 1-3 days a week.Salary Range$140,000 - $150,000 USDIn addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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