Axiad
Product Marketing Manager
Axiad, San Jose, California, United States, 95123
Location:
US (San Jose HQ) or US Remote
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.About AxiadAxiad delivers enterprise-wide passwordless orchestration to secure users, machines, and transactions for organizations that must optimize their cybersecurity posture while navigating underlying IT complexity. The company's flagship product, Axiad Cloud, is a comprehensive, simple and secure integrated authentication platform that allows customers to move to a passwordless future without the friction and risk of fragmented solutions. Working closely with our lead investor, Invictus Growth Partners, we have developed a strategic plan to offer a new, disruptive SaaS IAM product and aggressively grow the company.
POSITION OVERVIEWThe ideal candidate for Product Marketing Manager at Axiad will love two things equally well: telling meaningful stories to technical audiences in a way that inspires them to action; and working side-by-side with sales and marketing professionals from enablement and training to delivery of deal-closing assets and tools.
The Product Marketing Manager is responsible for driving go-to-market activities for Axiad's market-leading product line. This role will execute the overall product marketing strategy and supporting tactics including positioning, messaging, and content development for all inbound and outbound activities. Candidates for this role must be able to create compelling messaging that aligns Axiad strengths with current market needs.
The position requires strong marketing and communications skills, as well as a technical understanding of enterprise cybersecurity software, SaaS services, enterprise IT environments, and rapidly evolving security challenges. The Product Marketing Manager must be comfortable working closely with sales, sales engineering, product management, and marketing, as well as with prospects, customers, partners, and analysts. The position can be based in San Jose, California or remote, and reports to the Director of Product Marketing.
RESPONSIBILITIESWith product management peers and leadership, articulate winning positioning for Axiad's productsCraft compelling messaging that helps buyers understand our benefits and unique advantages and deliver it through creative presentations, demonstrations, sales collateral, white papers, and positioning documentsDevelop sales enablement assets focused on helping internal and field sales teams understand target markets and buyers, buyer personas, pain points, product proof points, and key messagesDrive cross-functional product launches, coordinating the efforts of engineering, sales, marketing, PR, and operationsConduct market financial sizing and segmentation analysis, including pricing, packaging and revenue projectionProvide product support for sales and marketing events, including customer interaction and visitsGather and analyze competitive data in order to create assets as part of a comprehensive competitive intelligence programAct as an evangelist for the Axiad product line to market influencers, industry analysts, prospects, and customers at trade shows, industry events, and conferences
MINIMUM QUALIFICATIONS3 + years of experience as a high-performing product marketing managerBA/BS required; MBA or equivalent preferredDemonstrated success in driving go-to-market strategy for cybersecurity products, both on-prem and cloud-basedExperience managing product launches, including managing cross-functional teamsEnterprise security software experienceExperience in identity security, with at least an entry-level understanding of authentication, access management, PKI/cryptography, and credential
This position requires approximately 20% travel.
Compensation:
approx. $130K - $175K OTE + equity, depending on experience
ABOUT USWe are a fast moving company and are looking for candidates with growth potential, eager to learn and who can demonstrate their abilities and motivation to contribute in a fast pace environment. Axiad offers a competitive salary, stock options, and a full list of benefits, including health, 401K, vision, and dental coverage. You will work in a fun and creative environment with a talented group of individuals that have a passion for building great solutions.
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US (San Jose HQ) or US Remote
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.About AxiadAxiad delivers enterprise-wide passwordless orchestration to secure users, machines, and transactions for organizations that must optimize their cybersecurity posture while navigating underlying IT complexity. The company's flagship product, Axiad Cloud, is a comprehensive, simple and secure integrated authentication platform that allows customers to move to a passwordless future without the friction and risk of fragmented solutions. Working closely with our lead investor, Invictus Growth Partners, we have developed a strategic plan to offer a new, disruptive SaaS IAM product and aggressively grow the company.
POSITION OVERVIEWThe ideal candidate for Product Marketing Manager at Axiad will love two things equally well: telling meaningful stories to technical audiences in a way that inspires them to action; and working side-by-side with sales and marketing professionals from enablement and training to delivery of deal-closing assets and tools.
The Product Marketing Manager is responsible for driving go-to-market activities for Axiad's market-leading product line. This role will execute the overall product marketing strategy and supporting tactics including positioning, messaging, and content development for all inbound and outbound activities. Candidates for this role must be able to create compelling messaging that aligns Axiad strengths with current market needs.
The position requires strong marketing and communications skills, as well as a technical understanding of enterprise cybersecurity software, SaaS services, enterprise IT environments, and rapidly evolving security challenges. The Product Marketing Manager must be comfortable working closely with sales, sales engineering, product management, and marketing, as well as with prospects, customers, partners, and analysts. The position can be based in San Jose, California or remote, and reports to the Director of Product Marketing.
RESPONSIBILITIESWith product management peers and leadership, articulate winning positioning for Axiad's productsCraft compelling messaging that helps buyers understand our benefits and unique advantages and deliver it through creative presentations, demonstrations, sales collateral, white papers, and positioning documentsDevelop sales enablement assets focused on helping internal and field sales teams understand target markets and buyers, buyer personas, pain points, product proof points, and key messagesDrive cross-functional product launches, coordinating the efforts of engineering, sales, marketing, PR, and operationsConduct market financial sizing and segmentation analysis, including pricing, packaging and revenue projectionProvide product support for sales and marketing events, including customer interaction and visitsGather and analyze competitive data in order to create assets as part of a comprehensive competitive intelligence programAct as an evangelist for the Axiad product line to market influencers, industry analysts, prospects, and customers at trade shows, industry events, and conferences
MINIMUM QUALIFICATIONS3 + years of experience as a high-performing product marketing managerBA/BS required; MBA or equivalent preferredDemonstrated success in driving go-to-market strategy for cybersecurity products, both on-prem and cloud-basedExperience managing product launches, including managing cross-functional teamsEnterprise security software experienceExperience in identity security, with at least an entry-level understanding of authentication, access management, PKI/cryptography, and credential
This position requires approximately 20% travel.
Compensation:
approx. $130K - $175K OTE + equity, depending on experience
ABOUT USWe are a fast moving company and are looking for candidates with growth potential, eager to learn and who can demonstrate their abilities and motivation to contribute in a fast pace environment. Axiad offers a competitive salary, stock options, and a full list of benefits, including health, 401K, vision, and dental coverage. You will work in a fun and creative environment with a talented group of individuals that have a passion for building great solutions.
#J-18808-Ljbffr