Figma
Social Marketing Strategist
Figma, San Francisco, California, United States, 94199
Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products - from start to finish. Whether it's consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone - come make with us!
Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.As one of Figma's first
Social Marketing Strategists , you'll collaborate with a growing team of social marketers to re-imagine and up-level our social presence on channels around the world. As a senior-level IC, your focus will be on combining a deep understanding of social data and insights with platform-level strategy + campaign-level ideation to enable best-in-class social marketing experiences + activations.We are at a unique inflection point at Figma as we've expanded from a one-product, one-region presence to a multi-product, global company. How we show up on social is crucial for navigating this transition, and it's a unique opportunity to lead, take thoughtful risks and build something special.What you'll do at Figma:
Partner with a growing team of social marketers,
with an emphasis on developing and implementing best-in-class strategies, creative activations and content.Develop a platform-level vision, strategy and roadmap for @Figma,
inclusive of a clear framework that can inform prioritization, content, metrics and innovation.Define and evangelize an approach for social ideation,
one that can be applied across multiple product lines, audience types and brand moments (evergreen and tentpole).Lead the end-to-end strategy (ideation to execution) for high-profile tentpole social activations,
ones crafted to introduce Figma to new audiences.Model an insights-driven approach,
proactively identifying and validating qualitative and quantitative observations from all platforms to fuel always-on tactics and tentpole activations.Embed deeply with cross-functional teams,
proactively delivering subject matter expertise and social insights to elevate marketing execution and fuel new ideas and experiences.Present ideas and recommendations,
inspiring confidence via compelling presentations that excite, influence and accelerate strategic growth.Collaborate to proactively develop, map and implement copy and content
across all of Figma's social channels.Nurture and shape engagement across priority social channels,
growing both the breadth and depth of Figma's communities to enable durable growth.Establish new working relationships with platforms, vendors and brand partners
to help develop an ecosystem of best-in-class strategies and capabilities.Some projects you could work on:
Developing and implementing the next generation of Figma's social strategies at a platform-level, accelerating our evolution from a one-product/one-region focus to a multi-product/global one.Leading cross-functional teams to create a pipeline of custom social marketing activations.Defining Figma's approach to international social marketing community and growth.Collaborating with our Head of Social and Social Technologist to identify untapped opportunities for first-to-market innovations and audience growth.We'd love to hear from you if you have:
Portfolio of breakthrough social marketing work at both a content and campaign level.10+ years working in digital/social marketing with experience driving campaigns crafted to appeal to multiple audience types and personas.Deep experience defining, evangelizing and driving end-to-end execution of social strategies at a platform level, inclusive of always-on tactics and tentpole activations.Proven ability to concept and drive the development of high profile social activations, including leading cross-functional brainstorms and working sessions to identify and refine the highest-potential ideas.Proficiency for turning social data into actionable insights at both a content and campaign level, with a proven track record of identifying unexpected or untapped opportunities.Proven ability to lead through collaboration, with the ability to inspire confidence across XFN partners at all levels through subject matter expertise, diplomacy and executive presence.Adept at crafting and refining social copy and creative, pairing platform-level methodologies with deep situational expertise (ex: product launches vs. live events vs. owned assets) to create content optimized for specific brand moments.Experience nurturing + growing complex social communities; experience managing across multiple personas and/or product lines preferred.
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Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.As one of Figma's first
Social Marketing Strategists , you'll collaborate with a growing team of social marketers to re-imagine and up-level our social presence on channels around the world. As a senior-level IC, your focus will be on combining a deep understanding of social data and insights with platform-level strategy + campaign-level ideation to enable best-in-class social marketing experiences + activations.We are at a unique inflection point at Figma as we've expanded from a one-product, one-region presence to a multi-product, global company. How we show up on social is crucial for navigating this transition, and it's a unique opportunity to lead, take thoughtful risks and build something special.What you'll do at Figma:
Partner with a growing team of social marketers,
with an emphasis on developing and implementing best-in-class strategies, creative activations and content.Develop a platform-level vision, strategy and roadmap for @Figma,
inclusive of a clear framework that can inform prioritization, content, metrics and innovation.Define and evangelize an approach for social ideation,
one that can be applied across multiple product lines, audience types and brand moments (evergreen and tentpole).Lead the end-to-end strategy (ideation to execution) for high-profile tentpole social activations,
ones crafted to introduce Figma to new audiences.Model an insights-driven approach,
proactively identifying and validating qualitative and quantitative observations from all platforms to fuel always-on tactics and tentpole activations.Embed deeply with cross-functional teams,
proactively delivering subject matter expertise and social insights to elevate marketing execution and fuel new ideas and experiences.Present ideas and recommendations,
inspiring confidence via compelling presentations that excite, influence and accelerate strategic growth.Collaborate to proactively develop, map and implement copy and content
across all of Figma's social channels.Nurture and shape engagement across priority social channels,
growing both the breadth and depth of Figma's communities to enable durable growth.Establish new working relationships with platforms, vendors and brand partners
to help develop an ecosystem of best-in-class strategies and capabilities.Some projects you could work on:
Developing and implementing the next generation of Figma's social strategies at a platform-level, accelerating our evolution from a one-product/one-region focus to a multi-product/global one.Leading cross-functional teams to create a pipeline of custom social marketing activations.Defining Figma's approach to international social marketing community and growth.Collaborating with our Head of Social and Social Technologist to identify untapped opportunities for first-to-market innovations and audience growth.We'd love to hear from you if you have:
Portfolio of breakthrough social marketing work at both a content and campaign level.10+ years working in digital/social marketing with experience driving campaigns crafted to appeal to multiple audience types and personas.Deep experience defining, evangelizing and driving end-to-end execution of social strategies at a platform level, inclusive of always-on tactics and tentpole activations.Proven ability to concept and drive the development of high profile social activations, including leading cross-functional brainstorms and working sessions to identify and refine the highest-potential ideas.Proficiency for turning social data into actionable insights at both a content and campaign level, with a proven track record of identifying unexpected or untapped opportunities.Proven ability to lead through collaboration, with the ability to inspire confidence across XFN partners at all levels through subject matter expertise, diplomacy and executive presence.Adept at crafting and refining social copy and creative, pairing platform-level methodologies with deep situational expertise (ex: product launches vs. live events vs. owned assets) to create content optimized for specific brand moments.Experience nurturing + growing complex social communities; experience managing across multiple personas and/or product lines preferred.
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