Influential
Associate Director, Campaign & Creator Strategy
Influential, Los Angeles, California, United States, 90079
Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.
Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered.
We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!
What we offer:
Remote company - work from home!Competitive compensationFlexible time off with inclusive holiday benefitsComprehensive medical, dental & vision insurance for employeesFully vested 401(k) matchingAn awesome collaborative work culture, a diverse team, and more!Influential is looking for an experienced Associate Director, Campaign & Creator Strategy Lead to implement the day-to-day strategy and campaign execution for Fortune 500 clients. This role will lead the west coast campaign management and creator partnership team members while supporting the development and execution of our top-tier influencer marketing campaigns. The Creator & Campaign Strategy Lead is a critical role within our organization working closely with the Sales, Client Solutions/Account Managers, Performance Media and Creative team in developing media plan strategy in pre-sale and ensuring the successful execution of campaigns.
In general, on a typical day you will:
Be accountable for the overall success of Influential's social campaignsBuild and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metricsLead, mentor, and manage a team of Campaign Managers and Creator Partnerships to ensure they strategize pre-sale planning and effectively execute campaigns.Oversee the end-to-end execution of campaigns, ensuring that influencer-created content aligns with brand messaging and quality standards.Monitor campaign performance metrics and analyze data to assess the effectiveness of strategies and make data-driven recommendations for optimization.Assist Campaign Managers in developing creative briefs, campaign timelines, and content guidelines for influencer partnerships.Oversee Influencer "casting", negotiation, contracting and content management across different brand campaigns.Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumerWell versed in the influencer marketing space or strong interest in the industryWorking knowledge of online performance tracking and brand measurement toolsStrong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materialsA self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.Being an Associate Director, Campaign Management requires:
5 - 7 years of experience working in a digital, advertising, or influencer marketing environmentStrong leadership and people management skills.Experience managing multiple 6 to 7 figure projects at one time in a fast-paced environmentExpert negotiating skills and management of six figure Influencer campaign budgetsEstablished and extensive network of managers/agents or Influencer contacts.Direct experience with on-site Influencer activationsKnowledge of offline and online space, with a strong understanding of the relationship between brand, media, and consumerWorking knowledge of online performance tracking and brand measurement toolsA self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teamsStrong organizational skills and attention to details, while juggling multiple projects and timelinesComfortable working in a startup environment, creating organization and processes where none may existKnowledge of all major social platforms and recent trends on Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube, and moreBachelor's degree or equivalent experienceBonus points if:
Experience at a marketing-tech or media start-upYou're passionate about social media and/or influencer marketingEstimated salary range:
$105,000 - $125,000
About Influential
Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald's, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner. (www.influential.co)Influential is an equal opportunity employer.
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Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered.
We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!
What we offer:
Remote company - work from home!Competitive compensationFlexible time off with inclusive holiday benefitsComprehensive medical, dental & vision insurance for employeesFully vested 401(k) matchingAn awesome collaborative work culture, a diverse team, and more!Influential is looking for an experienced Associate Director, Campaign & Creator Strategy Lead to implement the day-to-day strategy and campaign execution for Fortune 500 clients. This role will lead the west coast campaign management and creator partnership team members while supporting the development and execution of our top-tier influencer marketing campaigns. The Creator & Campaign Strategy Lead is a critical role within our organization working closely with the Sales, Client Solutions/Account Managers, Performance Media and Creative team in developing media plan strategy in pre-sale and ensuring the successful execution of campaigns.
In general, on a typical day you will:
Be accountable for the overall success of Influential's social campaignsBuild and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metricsLead, mentor, and manage a team of Campaign Managers and Creator Partnerships to ensure they strategize pre-sale planning and effectively execute campaigns.Oversee the end-to-end execution of campaigns, ensuring that influencer-created content aligns with brand messaging and quality standards.Monitor campaign performance metrics and analyze data to assess the effectiveness of strategies and make data-driven recommendations for optimization.Assist Campaign Managers in developing creative briefs, campaign timelines, and content guidelines for influencer partnerships.Oversee Influencer "casting", negotiation, contracting and content management across different brand campaigns.Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumerWell versed in the influencer marketing space or strong interest in the industryWorking knowledge of online performance tracking and brand measurement toolsStrong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materialsA self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.Being an Associate Director, Campaign Management requires:
5 - 7 years of experience working in a digital, advertising, or influencer marketing environmentStrong leadership and people management skills.Experience managing multiple 6 to 7 figure projects at one time in a fast-paced environmentExpert negotiating skills and management of six figure Influencer campaign budgetsEstablished and extensive network of managers/agents or Influencer contacts.Direct experience with on-site Influencer activationsKnowledge of offline and online space, with a strong understanding of the relationship between brand, media, and consumerWorking knowledge of online performance tracking and brand measurement toolsA self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teamsStrong organizational skills and attention to details, while juggling multiple projects and timelinesComfortable working in a startup environment, creating organization and processes where none may existKnowledge of all major social platforms and recent trends on Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube, and moreBachelor's degree or equivalent experienceBonus points if:
Experience at a marketing-tech or media start-upYou're passionate about social media and/or influencer marketingEstimated salary range:
$105,000 - $125,000
About Influential
Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald's, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner. (www.influential.co)Influential is an equal opportunity employer.
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