L'oreal Group
Director- Brand Campaigns & Animations (NYX)
L'oreal Group, El Segundo, California, United States, 90245
Role:
Director- Brand Campaigns and Animations
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application.Brand:
NYX Professional MakeupLocation:
El Segundo, CAThe role of the Director of Brand Campaigns and Animations is to lead a team responsible for advancing brand awareness, equity, and recruitment via:All NYX Professional Makeup's US brand collaborations and partnerships - including assortment, pricing, and sizing recommendations, activation planning, and defining go to market approach.All NYX Professional Makeup's Brand Moments like Halloween, Back to School, and Holiday.All brand marketing initiatives that foster brand values with our beauty-adjacent consumers and affinity cohorts like Pride, Sports, and Gaming.All NYX Professional Makeup's brand conquest territories and new forms of activation including scouting culturally relevant local partners, guerilla marketing initiatives, and disruptive content integrations.This role will ensure that we create industry-shaping and breaking partnerships as well as culturally relevant marketing campaigns for our consumer and diverse communities.Key ResponsibilitiesDefining Brand Campaigns and Animation StrategyAssess competition, consumer, and market to define the overall brand strategy for Collabs, Partnerships, and Animations including identifying priorities, calendar, and cadence.Work closely with DMI/Global partners to understand global strategy, identify gaps, and adapt to US local market strategy and needs.Follow market trends to ensure that our partnerships, brand moments, and animations connect culturally with our target by being at the pulse of GenZ culture.Work with key stakeholders to make sure we deliver authentic and diverse campaign activations.Campaign Management, Collaboration, and ScoutingCollaborate with DMI/Global partners, Category Brand Marketing team, and Business Development team to ensure Collabs/Partnership campaigns are properly planned, scoped, and executed.Collect trends and actively seek inspiration to guide decision making and keep team abreast of latest pop culture happenings.Leverage relationships and actively network to ensure NYX Professional Makeup is front of mind for new brand partners and potential collaborators.Manage internal relationships for Global partnerships to ensure US key strategic objectives/needs are met, as well as managing local partnerships negotiation/contract/processes.Constantly seek out local potential brand partners for collaboration and integrations that fit with the overarching brand mission and marketing strategy.Collabs/Partnerships Assortment Strategy, Performance Tracking, and Best Practice SharingIdentify right assortment, pricing, and sizing in partnership with Category Brand Marketing and Business Development team.Track collections in-store/online performance to ensure sell through goals are met.Monitor and consolidate best practices and learnings across past/current partnerships.Prepare marketing materials and storytelling to sell-in to retailers and define distribution strategy.Campaign Advertising & CommunicationWork closely with Creative team to bring visual merchandising, point of sale activation, and advertising assets to life.Craft language and adapt marketing messaging to ensure impactful language for the product innovation (collection) and campaign.Develop relevant and breakthrough content plan - ensuring the right type of assets for the right platform, in collaboration with Social and Media team.Key Internal Stakeholder ManagementAct as the center-point for all Collabs/Partnerships, ensuring alignment and information flow amongst Global team and internal NYX US departments.Work closely with Global partners, Category Marketing teams & Business Development team to ensure a strong and smooth go to market plan for each Collab marketing campaign.RequirementsBachelor's degree, preferably in Marketing10+ years of experience in the marketing fieldProficient in Microsoft Office Suite - Excel, Word, PowerPointHighly knowledgeable and passionate about the beauty world and beauty trends
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Director- Brand Campaigns and Animations
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application.Brand:
NYX Professional MakeupLocation:
El Segundo, CAThe role of the Director of Brand Campaigns and Animations is to lead a team responsible for advancing brand awareness, equity, and recruitment via:All NYX Professional Makeup's US brand collaborations and partnerships - including assortment, pricing, and sizing recommendations, activation planning, and defining go to market approach.All NYX Professional Makeup's Brand Moments like Halloween, Back to School, and Holiday.All brand marketing initiatives that foster brand values with our beauty-adjacent consumers and affinity cohorts like Pride, Sports, and Gaming.All NYX Professional Makeup's brand conquest territories and new forms of activation including scouting culturally relevant local partners, guerilla marketing initiatives, and disruptive content integrations.This role will ensure that we create industry-shaping and breaking partnerships as well as culturally relevant marketing campaigns for our consumer and diverse communities.Key ResponsibilitiesDefining Brand Campaigns and Animation StrategyAssess competition, consumer, and market to define the overall brand strategy for Collabs, Partnerships, and Animations including identifying priorities, calendar, and cadence.Work closely with DMI/Global partners to understand global strategy, identify gaps, and adapt to US local market strategy and needs.Follow market trends to ensure that our partnerships, brand moments, and animations connect culturally with our target by being at the pulse of GenZ culture.Work with key stakeholders to make sure we deliver authentic and diverse campaign activations.Campaign Management, Collaboration, and ScoutingCollaborate with DMI/Global partners, Category Brand Marketing team, and Business Development team to ensure Collabs/Partnership campaigns are properly planned, scoped, and executed.Collect trends and actively seek inspiration to guide decision making and keep team abreast of latest pop culture happenings.Leverage relationships and actively network to ensure NYX Professional Makeup is front of mind for new brand partners and potential collaborators.Manage internal relationships for Global partnerships to ensure US key strategic objectives/needs are met, as well as managing local partnerships negotiation/contract/processes.Constantly seek out local potential brand partners for collaboration and integrations that fit with the overarching brand mission and marketing strategy.Collabs/Partnerships Assortment Strategy, Performance Tracking, and Best Practice SharingIdentify right assortment, pricing, and sizing in partnership with Category Brand Marketing and Business Development team.Track collections in-store/online performance to ensure sell through goals are met.Monitor and consolidate best practices and learnings across past/current partnerships.Prepare marketing materials and storytelling to sell-in to retailers and define distribution strategy.Campaign Advertising & CommunicationWork closely with Creative team to bring visual merchandising, point of sale activation, and advertising assets to life.Craft language and adapt marketing messaging to ensure impactful language for the product innovation (collection) and campaign.Develop relevant and breakthrough content plan - ensuring the right type of assets for the right platform, in collaboration with Social and Media team.Key Internal Stakeholder ManagementAct as the center-point for all Collabs/Partnerships, ensuring alignment and information flow amongst Global team and internal NYX US departments.Work closely with Global partners, Category Marketing teams & Business Development team to ensure a strong and smooth go to market plan for each Collab marketing campaign.RequirementsBachelor's degree, preferably in Marketing10+ years of experience in the marketing fieldProficient in Microsoft Office Suite - Excel, Word, PowerPointHighly knowledgeable and passionate about the beauty world and beauty trends
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