Esri
Industry Marketing Manager - State and Local Government
Esri, Redlands, California, us, 92375
Overview
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.As a member of the state and local government industry team, you'll use your creativity, marketing expertise, and project management skills to develop, manage, and execute strategic industry marketing campaigns. You'll partner with industry subject matter experts to ensure the successful planning and execution of focused campaigns, community building activities, and industry relations campaigns to ensure campaign goals and KPIs are met in key markets. In addition, you will work with key internal stakeholders on developing forward-leaning activities that position Esri in the market longer-term. You will help to monitor, understand, and document policy and legislative priorities as well as technology trends, to develop long-term strategies and thought leadership activities.ResponsibilitiesDevelop and coordinate the execution of integrated marketing campaigns and tacticsCreate campaign assets, including messaging, collateral, and digital content, that contribute to overall campaign successLead and support event messaging and execution as part of an integrated campaign plan to achieve industry goalsDeliver campaign assets on time and on budgetWork with marketing and industry managers, specialists, and other stakeholders to ensure predictable, consistent, and successful tactical delivery that drives measurable successTrack campaign progress at every step and manage campaign activity reports and ROI analyticsProvide a holistic view of the overall campaign performance to managers and the specific industry teams each campaign supportsWork with the marketing automation, marketing analytics, and creative lab teams to establish best practices and optimize campaign performanceRequirements2+ years of relevant marketing experienceTime management, resource management, and project management skillsHighly organized and strongly self-motivated with the ability to multi-task activities with shifting prioritiesPossess incredible drive and follow throughQuick learner with a positive attitudeStrong decision-making, problem resolution, and creative thinking skillsExcellent written and verbal communication skillsAbility and willingness to travel internationallyBachelor's in marketing, business, geography, GIS, or related fieldVisa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.Recommended QualificationsUse of sales and marketing automation systems such as Pardot, Adobe Analytics, and SalesforceKnowledge of state and local government disciplines including but not limited to transportation, public transit, community development, health, environment and natural resources, public works, land records, and moreKnowledge of, or familiarity with, GISB2B marketing experienceTotal RewardsEsri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.A reasonable estimate of the base salary range is $66,560 — $104,000 USDThe CompanyAt Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology.If you don't meet all of the preferred qualifications for this position, we encourage you to still apply!Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.
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Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.As a member of the state and local government industry team, you'll use your creativity, marketing expertise, and project management skills to develop, manage, and execute strategic industry marketing campaigns. You'll partner with industry subject matter experts to ensure the successful planning and execution of focused campaigns, community building activities, and industry relations campaigns to ensure campaign goals and KPIs are met in key markets. In addition, you will work with key internal stakeholders on developing forward-leaning activities that position Esri in the market longer-term. You will help to monitor, understand, and document policy and legislative priorities as well as technology trends, to develop long-term strategies and thought leadership activities.ResponsibilitiesDevelop and coordinate the execution of integrated marketing campaigns and tacticsCreate campaign assets, including messaging, collateral, and digital content, that contribute to overall campaign successLead and support event messaging and execution as part of an integrated campaign plan to achieve industry goalsDeliver campaign assets on time and on budgetWork with marketing and industry managers, specialists, and other stakeholders to ensure predictable, consistent, and successful tactical delivery that drives measurable successTrack campaign progress at every step and manage campaign activity reports and ROI analyticsProvide a holistic view of the overall campaign performance to managers and the specific industry teams each campaign supportsWork with the marketing automation, marketing analytics, and creative lab teams to establish best practices and optimize campaign performanceRequirements2+ years of relevant marketing experienceTime management, resource management, and project management skillsHighly organized and strongly self-motivated with the ability to multi-task activities with shifting prioritiesPossess incredible drive and follow throughQuick learner with a positive attitudeStrong decision-making, problem resolution, and creative thinking skillsExcellent written and verbal communication skillsAbility and willingness to travel internationallyBachelor's in marketing, business, geography, GIS, or related fieldVisa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.Recommended QualificationsUse of sales and marketing automation systems such as Pardot, Adobe Analytics, and SalesforceKnowledge of state and local government disciplines including but not limited to transportation, public transit, community development, health, environment and natural resources, public works, land records, and moreKnowledge of, or familiarity with, GISB2B marketing experienceTotal RewardsEsri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.A reasonable estimate of the base salary range is $66,560 — $104,000 USDThe CompanyAt Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology.If you don't meet all of the preferred qualifications for this position, we encourage you to still apply!Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.
#J-18808-Ljbffr