WP Engine
Manager, Lead Generation Marketing
WP Engine, Brockton, Massachusetts, us, 02301
We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide. WP Engine is the most trusted WordPress technology company, powering over 1.5M digital experiences in 150+ countries for businesses of all sizes. WP Engine’s all-in-one platform enables customers to design, build, power, and manage extraordinary WordPress, eCommerce, and headless sites—all thanks to a nonstop commitment to innovation, award-winning WordPress expertise, and a set of core values that guides us every day.
Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.What's Cool About This Job Would you like to join a fast paced, fun-loving and diverse team? WP Engine's website acquisition team is looking for a dynamic marketing leader who has experience with driving B2B lead generation strategies to achieve new revenue and customer growth targets. We need that rare talent who can work across many functions, who can help create a robust pipeline of qualified leads by optimizing the user journey and who has experience managing a team. You will have the opportunity to develop and implement strategic lead generation programs that drive inbound leads while working in a highly visible and cross-functional role.The day to day The ideal person will lead digital marketing initiatives that are focused on creating an effortless experience for the user to “get in touch” with us whether that’s via chat, phone or form submissions. You are someone who gets excited about diving into the data, curious about user behavior or trends, and can identify areas of opportunities to drive growth. You will work cross-functionally to manage large, strategic, marketing projects that require integration with multiple teams (Sales, Channel Managers, Designers, Web Development, Marketing & Sales Operations, Product Marketing, etc.) and have the potential to deliver major improvements to overall demand generation efforts. As well as the ability to lead and manage a team of direct reports who are focused on lead generation activities. Overall success will require a strong understanding of the user journey on our website and identifying growth opportunities to improve engagement, conversion and nurture. You will have the chance to craft a highly visible area of WP Engine that directly impacts the growth of the business.Influence the overall success of our global inbound lead generation programs which fuels our revenue growth.Work directly with our sales, channel acquisition managers and web design/development teams on how to target our persona and build website experiences that generate quality leads.Gather, analyze, and apply relevant user data/insights to evolve our strategy and approach.Build and manage productive partnerships with a wide range of business unit leaders.Collaborate and strategize with our email team to optimize CRM marketing opportunities to support lead generation, nurture, and conversion.Demonstrate a clear understanding of our technology stack and potential integrations to create a frictionless user experience.Exhibit creative skills for building demand generation programs across the buyer journey.Clearly understand the marketing and sales funnel to identify opportunities for improvement.Minimum QualificationsYour skills and expertise
7-10 years of experience in a B2B lead generation role, preferably in the technology sectorManaged a team or had experience with being a people leaderProven success of building lead generation programs at scale that drive revenue growth, require internal buy-in, and cross-functional collaboration/executionDeep understanding of integrated technologies such as GA, Salesforce, HubSpot and othersExperience with conversion rate optimization (CRO) practices by being able to identify user behavior trends and implementing programs to enhance conversion ratesStrong project management, organizational and communication skills with the ability to take ownership of initiativesAbility to engage and influence stakeholders, confidently providing insights and recommendations based on strong research and analysisAbility to work autonomously to accomplish objectives and evaluate resultsThe Perks And Benefits
Company Stock Options (Every employee is an owner in the company)Great Health Benefits (Medical, Dental, Vision, Life Insurance)Fertility Benefits (IVF/Fertility drug coverage)HSA Company contribution $500 for employee / $1000 for family401(k) with a 4% matchDisability InsurancePaid Family and Caregiver’s LeaveEmployee Assistance ProgramGenerous Vacation Time (Who doesn’t like time off)One-time $500 payment to set up your home office4 Company Wellness Days a year1 floating holiday$100 monthly wellness allowance to spend on what you wantAccess to free on-demand fitness classesFree subscription to CalmPet InsuranceOn-going education through LinkedIn Learning, Workday Learning and our Career Growth PortalAt WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.Base Salary Range $92,000.00 - $138,000.00We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.
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Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.What's Cool About This Job Would you like to join a fast paced, fun-loving and diverse team? WP Engine's website acquisition team is looking for a dynamic marketing leader who has experience with driving B2B lead generation strategies to achieve new revenue and customer growth targets. We need that rare talent who can work across many functions, who can help create a robust pipeline of qualified leads by optimizing the user journey and who has experience managing a team. You will have the opportunity to develop and implement strategic lead generation programs that drive inbound leads while working in a highly visible and cross-functional role.The day to day The ideal person will lead digital marketing initiatives that are focused on creating an effortless experience for the user to “get in touch” with us whether that’s via chat, phone or form submissions. You are someone who gets excited about diving into the data, curious about user behavior or trends, and can identify areas of opportunities to drive growth. You will work cross-functionally to manage large, strategic, marketing projects that require integration with multiple teams (Sales, Channel Managers, Designers, Web Development, Marketing & Sales Operations, Product Marketing, etc.) and have the potential to deliver major improvements to overall demand generation efforts. As well as the ability to lead and manage a team of direct reports who are focused on lead generation activities. Overall success will require a strong understanding of the user journey on our website and identifying growth opportunities to improve engagement, conversion and nurture. You will have the chance to craft a highly visible area of WP Engine that directly impacts the growth of the business.Influence the overall success of our global inbound lead generation programs which fuels our revenue growth.Work directly with our sales, channel acquisition managers and web design/development teams on how to target our persona and build website experiences that generate quality leads.Gather, analyze, and apply relevant user data/insights to evolve our strategy and approach.Build and manage productive partnerships with a wide range of business unit leaders.Collaborate and strategize with our email team to optimize CRM marketing opportunities to support lead generation, nurture, and conversion.Demonstrate a clear understanding of our technology stack and potential integrations to create a frictionless user experience.Exhibit creative skills for building demand generation programs across the buyer journey.Clearly understand the marketing and sales funnel to identify opportunities for improvement.Minimum QualificationsYour skills and expertise
7-10 years of experience in a B2B lead generation role, preferably in the technology sectorManaged a team or had experience with being a people leaderProven success of building lead generation programs at scale that drive revenue growth, require internal buy-in, and cross-functional collaboration/executionDeep understanding of integrated technologies such as GA, Salesforce, HubSpot and othersExperience with conversion rate optimization (CRO) practices by being able to identify user behavior trends and implementing programs to enhance conversion ratesStrong project management, organizational and communication skills with the ability to take ownership of initiativesAbility to engage and influence stakeholders, confidently providing insights and recommendations based on strong research and analysisAbility to work autonomously to accomplish objectives and evaluate resultsThe Perks And Benefits
Company Stock Options (Every employee is an owner in the company)Great Health Benefits (Medical, Dental, Vision, Life Insurance)Fertility Benefits (IVF/Fertility drug coverage)HSA Company contribution $500 for employee / $1000 for family401(k) with a 4% matchDisability InsurancePaid Family and Caregiver’s LeaveEmployee Assistance ProgramGenerous Vacation Time (Who doesn’t like time off)One-time $500 payment to set up your home office4 Company Wellness Days a year1 floating holiday$100 monthly wellness allowance to spend on what you wantAccess to free on-demand fitness classesFree subscription to CalmPet InsuranceOn-going education through LinkedIn Learning, Workday Learning and our Career Growth PortalAt WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.Base Salary Range $92,000.00 - $138,000.00We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.
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