Lenovo
Digital Marketing Senior Manager
Lenovo, Chicago, Illinois, United States, 60290
Why Work at Lenovo
In order to make an application, simply read through the following job description and make sure to attach relevant documents.We are Lenovo. We do what we say. We own what we do. We WOW our customers.Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com and read about the latest news via our StoryHub.Description and RequirementsThe Digital Marketing Senior Manager is responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns that include paid media, CRM, and eCommerce. This position will lead the internal teams for Motorola in North America to continue growing the brand and market share.Responsibilities:Lead in-house paid media team to plan, strategize, and execute digital media campaigns across paid search, paid social, and programmatic display and video.Lead Customer Relationship Marketing including managing customer database and deploying push and email communications.Oversee user experience and design for the Motorola website in the US and Canada as well as sales-driving initiatives for eCommerce including promos, customer reviews, and affiliate programming.Design and build the strategy for New Product Launches in paid media, eCommerce, and CRM.Work with the analytics team to measure and report on the performance of all digital marketing campaigns, and assess goals through optimization and actions.Identify trends and insights, and optimize spend and performance based on these insights.Manage budget for the areas of eCommerce, paid media, and CRM.Collaborate with internal teams to deliver brand growth and sales at eCommerce sites.Work with the eCommerce sales team to drive the proper marketing support to deliver the goals of the year.Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.Support carriers and retail on different media opportunities to provide evaluation and recommendations on co-marketing campaigns.Develop the digital marketing plan for each year aligned to the overall marketing strategy and business. This role requires enhancing brand awareness, driving traffic to the company’s website, and generating sales leads.The ideal candidate will have experience in art direction and social media. The role involves working closely with marketing leadership to secure budget, employ these strategies, and analyze and report on results.Basic Qualifications:A BS/MS degree in marketing or a related field.8+ years’ experience.People manager experience is required.Preferred Qualifications:Background in digital marketing including eCommerce, CRM, and Paid Media.Strong grasp of current marketing tools and strategies.Ability to lead integrated digital marketing campaigns from concept to execution.Proficiency in SEO, Web, Mobile, Video, Google Analytics, Mobile and social analytics systems, Website analytics tools, Paid Social Digital Marketing.Ideally, the candidate has 5 years of digital marketing experience.Familiarity with Google Ads.Familiarity with DV360.Familiarity with Salesforce.Familiarity with social platforms.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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In order to make an application, simply read through the following job description and make sure to attach relevant documents.We are Lenovo. We do what we say. We own what we do. We WOW our customers.Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com and read about the latest news via our StoryHub.Description and RequirementsThe Digital Marketing Senior Manager is responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns that include paid media, CRM, and eCommerce. This position will lead the internal teams for Motorola in North America to continue growing the brand and market share.Responsibilities:Lead in-house paid media team to plan, strategize, and execute digital media campaigns across paid search, paid social, and programmatic display and video.Lead Customer Relationship Marketing including managing customer database and deploying push and email communications.Oversee user experience and design for the Motorola website in the US and Canada as well as sales-driving initiatives for eCommerce including promos, customer reviews, and affiliate programming.Design and build the strategy for New Product Launches in paid media, eCommerce, and CRM.Work with the analytics team to measure and report on the performance of all digital marketing campaigns, and assess goals through optimization and actions.Identify trends and insights, and optimize spend and performance based on these insights.Manage budget for the areas of eCommerce, paid media, and CRM.Collaborate with internal teams to deliver brand growth and sales at eCommerce sites.Work with the eCommerce sales team to drive the proper marketing support to deliver the goals of the year.Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.Support carriers and retail on different media opportunities to provide evaluation and recommendations on co-marketing campaigns.Develop the digital marketing plan for each year aligned to the overall marketing strategy and business. This role requires enhancing brand awareness, driving traffic to the company’s website, and generating sales leads.The ideal candidate will have experience in art direction and social media. The role involves working closely with marketing leadership to secure budget, employ these strategies, and analyze and report on results.Basic Qualifications:A BS/MS degree in marketing or a related field.8+ years’ experience.People manager experience is required.Preferred Qualifications:Background in digital marketing including eCommerce, CRM, and Paid Media.Strong grasp of current marketing tools and strategies.Ability to lead integrated digital marketing campaigns from concept to execution.Proficiency in SEO, Web, Mobile, Video, Google Analytics, Mobile and social analytics systems, Website analytics tools, Paid Social Digital Marketing.Ideally, the candidate has 5 years of digital marketing experience.Familiarity with Google Ads.Familiarity with DV360.Familiarity with Salesforce.Familiarity with social platforms.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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