Modern Process Equipment Corporation
Industrial Marketing Director
Modern Process Equipment Corporation, Chicago, Illinois, United States, 60290
Modern Process Equipment Corporation (MPE) seeks Chicagoland's best Industrial Marketing Specialist
All potential candidates should read through the following details of this job with care before making an application.
MPE is a private, family-owned, industry leading Chicago based engineering and manufacturing company and has been providing coffee and food processing solutions for over 65 years. It has now grown to become a global leader in providing equipment and process solutions to customers such as Starbucks, Hershey's, Mondelez, Quaker, Nestle, Purina and many others.
At MPE, our team is our greatest asset. We are a dynamic, entrepreneurial, and collaborative group where teamwork is not just encouraged but essential. Our culture is one of 'work hard, play hard,' where dedication to excellence is matched by a commitment to enjoying the journey together. This strong, cohesive team is the foundation of our success and continues to drive our innovation and leadership in the industry.
Hear from some of our Team Members through the video in the following link: https://www.youtube.com/shorts/U4qf-PvZysU
The Role
This position requires multidisciplinary talents. As a marketing director, you will be responsible for success across a wide variety of marketing elements including website management, SEO and digital campaigns and will manage and coordinate both internal teams and external resources to achieve the company's marketing goals.
Key Responsibilities:
Strategic Leadership:
Develop and lead the execution of marketing strategies with accountability for the performance of the marketing department. This includes the oversight of planning and execution of marketing campaigns.
Website and SEO Management:
Includes the oversight, management, and continuous optimization of the company's website. This would be inclusive of the development and implementation of on-page and off-page SEO strategies.
Digital Marketing Oversight:
Direct and manage digital marketing initiatives across multiple channels, including social media, email, and display advertising, to drive engagement and conversions.
Content Creation and Creative Direction:
Collaborate with the marketing and design teams to produce visually compelling graphics, videos, and other creative assets.
Trade Show Management:
Lead the planning, execution, and management of large-scale and industry-focused trade shows and industry meetings, ensuring they effectively enhance brand visibility and generate high-quality leads.
Data Analysis and Reporting:
Oversee the utilization of analytics tools to evaluate the effectiveness of marketing campaigns, identifying opportunities for optimization and improvement.
Cross-Functional Collaboration:
Facilitate collaboration between marketing and other departments, such as sales, product development, and customer service, to ensure marketing efforts support broader business goals.
Manage relationships with external partners, vendors, and agencies to amplify the impact of marketing initiatives.
Qualifications:
Bachelor's degree in Marketing, Communications, or a related field.
Minimum of five years of experience in B2B marketing, with a focus on the manufacturing sector and industrial processing equipment.
Proven track record of successful initiatives in the industrial world.
Expertise in digital marketing, SEO strategies, and content creation.
Strong analytical skills with experience using tools like Google Analytics, SEO platforms, and CRM systems.
Excellent leadership, communication, and strategic thinking abilities.
Experience with HubSpot CRM and previous work in a manufacturing company is a plus.
Benefits:
Competitive salary
Comprehensive health insurance
Generous 401K plan
Professional development opportunities
Collaborative and dynamic work environment
Apply now and be a part of our exciting journey toward continued success.
#J-18808-Ljbffr
All potential candidates should read through the following details of this job with care before making an application.
MPE is a private, family-owned, industry leading Chicago based engineering and manufacturing company and has been providing coffee and food processing solutions for over 65 years. It has now grown to become a global leader in providing equipment and process solutions to customers such as Starbucks, Hershey's, Mondelez, Quaker, Nestle, Purina and many others.
At MPE, our team is our greatest asset. We are a dynamic, entrepreneurial, and collaborative group where teamwork is not just encouraged but essential. Our culture is one of 'work hard, play hard,' where dedication to excellence is matched by a commitment to enjoying the journey together. This strong, cohesive team is the foundation of our success and continues to drive our innovation and leadership in the industry.
Hear from some of our Team Members through the video in the following link: https://www.youtube.com/shorts/U4qf-PvZysU
The Role
This position requires multidisciplinary talents. As a marketing director, you will be responsible for success across a wide variety of marketing elements including website management, SEO and digital campaigns and will manage and coordinate both internal teams and external resources to achieve the company's marketing goals.
Key Responsibilities:
Strategic Leadership:
Develop and lead the execution of marketing strategies with accountability for the performance of the marketing department. This includes the oversight of planning and execution of marketing campaigns.
Website and SEO Management:
Includes the oversight, management, and continuous optimization of the company's website. This would be inclusive of the development and implementation of on-page and off-page SEO strategies.
Digital Marketing Oversight:
Direct and manage digital marketing initiatives across multiple channels, including social media, email, and display advertising, to drive engagement and conversions.
Content Creation and Creative Direction:
Collaborate with the marketing and design teams to produce visually compelling graphics, videos, and other creative assets.
Trade Show Management:
Lead the planning, execution, and management of large-scale and industry-focused trade shows and industry meetings, ensuring they effectively enhance brand visibility and generate high-quality leads.
Data Analysis and Reporting:
Oversee the utilization of analytics tools to evaluate the effectiveness of marketing campaigns, identifying opportunities for optimization and improvement.
Cross-Functional Collaboration:
Facilitate collaboration between marketing and other departments, such as sales, product development, and customer service, to ensure marketing efforts support broader business goals.
Manage relationships with external partners, vendors, and agencies to amplify the impact of marketing initiatives.
Qualifications:
Bachelor's degree in Marketing, Communications, or a related field.
Minimum of five years of experience in B2B marketing, with a focus on the manufacturing sector and industrial processing equipment.
Proven track record of successful initiatives in the industrial world.
Expertise in digital marketing, SEO strategies, and content creation.
Strong analytical skills with experience using tools like Google Analytics, SEO platforms, and CRM systems.
Excellent leadership, communication, and strategic thinking abilities.
Experience with HubSpot CRM and previous work in a manufacturing company is a plus.
Benefits:
Competitive salary
Comprehensive health insurance
Generous 401K plan
Professional development opportunities
Collaborative and dynamic work environment
Apply now and be a part of our exciting journey toward continued success.
#J-18808-Ljbffr