Norwest Venture Partners
Director of Global Partner Marketing
Norwest Venture Partners, Las Vegas, Nevada, United States, 89124
About Weka.IO WEKA helps data-driven organizations seamlessly and sustainably store, process, and manage data virtually anywhere with cloud simplicity and on-prem performance. Our software-defined, cloud-native data platform turns stagnant data silos into streaming data pipelines that fuel next-generation workloads like AI and HPC.
Ensure you read the information regarding this opportunity thoroughly before making an application.Job DescriptionAbout The Position WEKA is leading a paradigm shift in how data is stored, managed, and processed in the cloud and AI era. We are a pre-IPO, growth-stage company on a hyper-growth trajectory that has raised significant capital and is backed by dozens of world-class venture capital and strategic investors.Our flagship product, the WEKA Data Platform, is a software-based, hybrid cloud solution transforming stagnant legacy data siloes into dynamic data pipelines that power GPUs efficiently and fuel performance-intensive workloads like generative AI and machine learning seamlessly and sustainably.We’re passionate about helping our customers overcome complex data management challenges to accelerate their innovation and help grow their businesses. If you share our passion, we invite you to join us on this exciting journey.What’s Cool About This Job WEKA is looking for a Global Partner Marketing Director who will lead the development and execution of partner marketing strategies to support enterprise sales growth. This role requires a strategic thinker with a deep understanding of the B2B software industry, partner ecosystems, and enterprise sales dynamics. The ideal candidate will lead a team of partner marketers to build and nurture relationships with global partners, create joint marketing programs, and drive revenue through collaborative marketing initiatives.Key Responsibilities:
Strategic Partner Marketing Leadership:
Develop and execute a comprehensive global partner marketing strategy aligned with WEKA’s enterprise sales goals.Identify and prioritize key global partners and build strategic relationships to drive joint marketing initiatives.Collaborate with senior leadership to define and execute go-to-market strategies with partners.
Develop Joint Marketing Programs:
Design and implement co-marketing programs that drive lead generation, brand awareness, and customer acquisition.Develop and manage joint marketing campaigns, including events, webinars, digital marketing, and content creation.Ensure alignment between partner marketing activities and WEKA’s overall marketing and sales objectives.
Partner Enablement:
Create and deliver partner enablement programs to ensure partners are equipped with the tools, training, and resources needed to effectively market and sell the company’s solutions.Develop and maintain partner marketing collateral, including case studies, whitepapers, solution briefs, and presentations.
Performance Tracking and Reporting:
Establish metrics and KPIs to measure the success of partner marketing initiatives and report on performance to senior management.Analyze campaign results and partner performance data to optimize strategies and tactics.Regularly communicate partner marketing results and insights to internal stakeholders.
Collaboration and Cross-functional Leadership:
Work closely with the sales, product marketing, and global campaign marketing teams to ensure cohesive messaging and strategy.Coordinate with regional marketing teams to tailor global partner marketing programs to local markets.Foster a culture of collaboration and alignment across teams to maximize the impact of partner marketing efforts.Manage and mentor a team of partner marketers to drive success across segments and initiatives.
Budget Management:
Manage the global partner marketing budget, ensuring efficient allocation of resources to maximize ROI.Negotiate joint marketing investments with partners and ensure compliance with budgetary guidelines.
Qualifications:
Bachelor's degree in marketing, Business, or a related field; MBA preferred.10+ years of experience in partner marketing, with a focus on enterprise sales in the B2B software industry.Proven track record of developing and executing successful partner marketing strategies on a global scale.Deep understanding of the B2B software ecosystem, including cloud computing, SaaS, and enterprise software solutions.Strong leadership and cross-functional collaboration skills.Excellent communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders and partners.Experience managing global budgets and driving ROI from marketing investments.Ability to thrive in a fast-paced, dynamic environment with a focus on results.Concerned you don’t meet every qualification? Don’t let it stop you from applying! Studies have shown that traditionally underrepresented groups may be less likely to apply for jobs if they don’t meet every qualification specified. WEKA is committed to building a diverse, inclusive, and authentic workplace. If you are excited about this position but are concerned your past work experience doesn’t match up perfectly with the job description, we encourage you to apply anyway – you may be just the right candidate for this or other roles at WEKA.
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Ensure you read the information regarding this opportunity thoroughly before making an application.Job DescriptionAbout The Position WEKA is leading a paradigm shift in how data is stored, managed, and processed in the cloud and AI era. We are a pre-IPO, growth-stage company on a hyper-growth trajectory that has raised significant capital and is backed by dozens of world-class venture capital and strategic investors.Our flagship product, the WEKA Data Platform, is a software-based, hybrid cloud solution transforming stagnant legacy data siloes into dynamic data pipelines that power GPUs efficiently and fuel performance-intensive workloads like generative AI and machine learning seamlessly and sustainably.We’re passionate about helping our customers overcome complex data management challenges to accelerate their innovation and help grow their businesses. If you share our passion, we invite you to join us on this exciting journey.What’s Cool About This Job WEKA is looking for a Global Partner Marketing Director who will lead the development and execution of partner marketing strategies to support enterprise sales growth. This role requires a strategic thinker with a deep understanding of the B2B software industry, partner ecosystems, and enterprise sales dynamics. The ideal candidate will lead a team of partner marketers to build and nurture relationships with global partners, create joint marketing programs, and drive revenue through collaborative marketing initiatives.Key Responsibilities:
Strategic Partner Marketing Leadership:
Develop and execute a comprehensive global partner marketing strategy aligned with WEKA’s enterprise sales goals.Identify and prioritize key global partners and build strategic relationships to drive joint marketing initiatives.Collaborate with senior leadership to define and execute go-to-market strategies with partners.
Develop Joint Marketing Programs:
Design and implement co-marketing programs that drive lead generation, brand awareness, and customer acquisition.Develop and manage joint marketing campaigns, including events, webinars, digital marketing, and content creation.Ensure alignment between partner marketing activities and WEKA’s overall marketing and sales objectives.
Partner Enablement:
Create and deliver partner enablement programs to ensure partners are equipped with the tools, training, and resources needed to effectively market and sell the company’s solutions.Develop and maintain partner marketing collateral, including case studies, whitepapers, solution briefs, and presentations.
Performance Tracking and Reporting:
Establish metrics and KPIs to measure the success of partner marketing initiatives and report on performance to senior management.Analyze campaign results and partner performance data to optimize strategies and tactics.Regularly communicate partner marketing results and insights to internal stakeholders.
Collaboration and Cross-functional Leadership:
Work closely with the sales, product marketing, and global campaign marketing teams to ensure cohesive messaging and strategy.Coordinate with regional marketing teams to tailor global partner marketing programs to local markets.Foster a culture of collaboration and alignment across teams to maximize the impact of partner marketing efforts.Manage and mentor a team of partner marketers to drive success across segments and initiatives.
Budget Management:
Manage the global partner marketing budget, ensuring efficient allocation of resources to maximize ROI.Negotiate joint marketing investments with partners and ensure compliance with budgetary guidelines.
Qualifications:
Bachelor's degree in marketing, Business, or a related field; MBA preferred.10+ years of experience in partner marketing, with a focus on enterprise sales in the B2B software industry.Proven track record of developing and executing successful partner marketing strategies on a global scale.Deep understanding of the B2B software ecosystem, including cloud computing, SaaS, and enterprise software solutions.Strong leadership and cross-functional collaboration skills.Excellent communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders and partners.Experience managing global budgets and driving ROI from marketing investments.Ability to thrive in a fast-paced, dynamic environment with a focus on results.Concerned you don’t meet every qualification? Don’t let it stop you from applying! Studies have shown that traditionally underrepresented groups may be less likely to apply for jobs if they don’t meet every qualification specified. WEKA is committed to building a diverse, inclusive, and authentic workplace. If you are excited about this position but are concerned your past work experience doesn’t match up perfectly with the job description, we encourage you to apply anyway – you may be just the right candidate for this or other roles at WEKA.
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