Benchling
Head of Product Marketing
Benchling, San Francisco, California, United States, 94199
Biotechnology is rewriting life as we know it, from the medicines we take, to the crops we grow, the materials we wear, and the household goods that we rely on every day. But moving at the new speed of science requires better technology.
Learn more about the general tasks related to this opportunity below, as well as required skills.
Benchling’s mission is to unlock the power of biotechnology. The world’s most innovative biotech companies use Benchling’s R&D Cloud to power the development of breakthrough products and accelerate time to milestone and market.
Come help us bring modern software to modern science.ROLE OVERVIEW
The Head of Product Marketing will lead the development and execution of our product marketing strategy, driving market differentiation, product adoption, and revenue growth. You will manage and inspire a high-performing team, ensuring our product positioning and messaging resonate with key audiences in R&D and IT.You will lead audience research to inform strategies and lead product launches, collaborating closely with the Strategy, Product, Sales, and Marketing teams to achieve our business objectives. The role will also involve leading the development of core enablement content and setting KPIs to measure and optimize the success of product marketing initiatives.This position requires strong strategic thinking, exceptional communication (writing) skills, and proven leadership in B2B SaaS product marketing.RESPONSIBILITIES
Strategic Leadership : Develop and execute the overall product marketing strategy to align with company goals, driving market differentiation, product adoption, and revenue growth.Team Leadership : Manage, mentor, and develop a high-performing product marketing team, fostering a culture of curiosity, creativity, and accountability.Product Positioning & Messaging : Develop, deliver, and own product positioning/messaging that differentiates Benchling’s offerings and resonates with our core audiences.Customer Research & Analysis : Conduct customer research to deeply understand our core audiences across R&D (the science) and IT (the technology).Product Launch & Introduction : Develop and lead new product launches and feature releases, ensuring alignment across the Product, Strategy, Sales, and Marketing organizations, including pricing and packaging.Sales Enablement : Collaborate with Sales and Enablement to develop and deliver training, tools, and collateral that effectively communicate the value proposition of our products.Cross-Functional Collaboration : Work closely with Strategy, Product, and Sales to translate product strategy and releases into impactful messaging.Performance Measurement : Set KPIs and metrics to measure the success of product marketing initiatives, using data-driven insights to optimize strategies and report on outcomes.QUALIFICATIONS
Experience : 10+ years of experience in product marketing, with at least 5 years in a leadership role within a B2B SaaS company.Leadership : Proven ability to build, manage, and bring joy to a product marketing team in a fast-paced, scrappy, growth-oriented environment.Writing Skills : Exceptional written communication skills, with a talent for simplifying the complex and crafting compelling product narratives.Strategic Thinking : Strong strategic and analytical skills, with the ability to translate market insights into decisions on how to invest the time of the product marketing team.Collaboration : Demonstrated experience working cross-functionally with Product, Sales, Demand Generation, and other teams to drive cohesive marketing efforts.Market Research : Experience in conducting market research, customer interviews, and competitive analysis to inform product marketing strategies.GTM Expertise : Strong understanding of SaaS GTM and proven ability to build strategies to launch new products and grow adoption.SALARY RANGE
Benchling takes a market-based approach to pay. The candidate's starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and work location. For this role the base salary range is: $222,000 to $333,000.Total Compensation includes the following:Competitive salary and equityBroad range of medical, dental, and vision plans for employees and their dependentsFertility healthcare and family-forming benefitsFour months of fully paid parental leave401(k) + Employer MatchCommuter benefits for in-office employees and a generous home office set up stipend for remote employeesMental health benefits, including therapy and coaching, for employees and their dependentsMonthly Wellness stipendLearning and development stipendGenerous and flexible vacationCompany-wide Summer & Winter holiday shutdownSabbaticals for 5-year and 10-year anniversariesBenchling welcomes everyone. We believe diversity enriches our team so we hire people with a wide range of identities, backgrounds, and experiences.
We are an equal opportunity employer. That means we don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider for employment qualified applicants with arrest and conviction records, consistent with applicable federal, state and local law, including but not limited to the San Francisco Fair Chance Ordinance.
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Learn more about the general tasks related to this opportunity below, as well as required skills.
Benchling’s mission is to unlock the power of biotechnology. The world’s most innovative biotech companies use Benchling’s R&D Cloud to power the development of breakthrough products and accelerate time to milestone and market.
Come help us bring modern software to modern science.ROLE OVERVIEW
The Head of Product Marketing will lead the development and execution of our product marketing strategy, driving market differentiation, product adoption, and revenue growth. You will manage and inspire a high-performing team, ensuring our product positioning and messaging resonate with key audiences in R&D and IT.You will lead audience research to inform strategies and lead product launches, collaborating closely with the Strategy, Product, Sales, and Marketing teams to achieve our business objectives. The role will also involve leading the development of core enablement content and setting KPIs to measure and optimize the success of product marketing initiatives.This position requires strong strategic thinking, exceptional communication (writing) skills, and proven leadership in B2B SaaS product marketing.RESPONSIBILITIES
Strategic Leadership : Develop and execute the overall product marketing strategy to align with company goals, driving market differentiation, product adoption, and revenue growth.Team Leadership : Manage, mentor, and develop a high-performing product marketing team, fostering a culture of curiosity, creativity, and accountability.Product Positioning & Messaging : Develop, deliver, and own product positioning/messaging that differentiates Benchling’s offerings and resonates with our core audiences.Customer Research & Analysis : Conduct customer research to deeply understand our core audiences across R&D (the science) and IT (the technology).Product Launch & Introduction : Develop and lead new product launches and feature releases, ensuring alignment across the Product, Strategy, Sales, and Marketing organizations, including pricing and packaging.Sales Enablement : Collaborate with Sales and Enablement to develop and deliver training, tools, and collateral that effectively communicate the value proposition of our products.Cross-Functional Collaboration : Work closely with Strategy, Product, and Sales to translate product strategy and releases into impactful messaging.Performance Measurement : Set KPIs and metrics to measure the success of product marketing initiatives, using data-driven insights to optimize strategies and report on outcomes.QUALIFICATIONS
Experience : 10+ years of experience in product marketing, with at least 5 years in a leadership role within a B2B SaaS company.Leadership : Proven ability to build, manage, and bring joy to a product marketing team in a fast-paced, scrappy, growth-oriented environment.Writing Skills : Exceptional written communication skills, with a talent for simplifying the complex and crafting compelling product narratives.Strategic Thinking : Strong strategic and analytical skills, with the ability to translate market insights into decisions on how to invest the time of the product marketing team.Collaboration : Demonstrated experience working cross-functionally with Product, Sales, Demand Generation, and other teams to drive cohesive marketing efforts.Market Research : Experience in conducting market research, customer interviews, and competitive analysis to inform product marketing strategies.GTM Expertise : Strong understanding of SaaS GTM and proven ability to build strategies to launch new products and grow adoption.SALARY RANGE
Benchling takes a market-based approach to pay. The candidate's starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and work location. For this role the base salary range is: $222,000 to $333,000.Total Compensation includes the following:Competitive salary and equityBroad range of medical, dental, and vision plans for employees and their dependentsFertility healthcare and family-forming benefitsFour months of fully paid parental leave401(k) + Employer MatchCommuter benefits for in-office employees and a generous home office set up stipend for remote employeesMental health benefits, including therapy and coaching, for employees and their dependentsMonthly Wellness stipendLearning and development stipendGenerous and flexible vacationCompany-wide Summer & Winter holiday shutdownSabbaticals for 5-year and 10-year anniversariesBenchling welcomes everyone. We believe diversity enriches our team so we hire people with a wide range of identities, backgrounds, and experiences.
We are an equal opportunity employer. That means we don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider for employment qualified applicants with arrest and conviction records, consistent with applicable federal, state and local law, including but not limited to the San Francisco Fair Chance Ordinance.
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