LivaNova
Global Digital Marketing Manager Epilepsy
LivaNova, Charleston, South Carolina, United States, 29408
Join us today and make a difference in people's lives!
RESPONSIBILITY AND AUTHORITYThis position will focus on the management and optimisation of digital marketing platforms and initiatives across the fully customer lifecycle that support the Neuromodulation business unit growth strategies. This role includes management of existing martech platforms, building and deploying new digital solutions and optimisation of digital campaigns - all under limited direction.The Global Digital Marketing Manager (Epilepsy) will leverage their strong technical and data management skills to analyse campaigns, generate insights, and work closely with the brand marketing teams to propose and deliver appropriate actions to support them, help them leverage business opportunities as well as address obstacles and issues, refine digital tactics and goals as needed with responsiveness and a can-do attitude.You have a data-driven mindset allowing you to easily troubleshoot and resolve platform issues, as well as manage platform integrations to enable robust omni-channel digital toolkits. Meanwhile, your strong digital marketing expertise in CRO, UX, CMS management and marketing automation will bring a tech-savvy and innovative skillset enabling you to build and deploy technical solutions that improve the customer experience and improve commercial performance.The position has a global remit with a scope of activities spanning across both our HCP and patient audiences.Major accountabilitiesAnalyse existing campaign data to generate meaningful insights
Work closely with brand marketing and leadership teams to propose innovative enhancements to increase campaign performance
Support brand teams by building and deploying key digital/technical tools and tactics
Support the development of governance processes to ensure standardised platform usage and maximise data integrity
Manage and administer customer facing digital platforms and related integrations including: web CMS, marketing automation, eLearning, web analytics, BI dashboards
Identify/share best pratice, as well as support and facilitate digital training workshops to raise digital IQ across the business
Manage global paid media budget and allocate across priority markets to generate maximum conversions
Ensure robust analytics frameworks are in place, including developing and enhancing BI dashboards, across full customer lifecycle
Collaborate with external partners (incl. agency) and cross-functional stakeholders (incl. Sales, IT, Privacy)
Participate in and actively manage planning initiatives as they relate to the annual strategic plan, and the commercial operating plan
Work closely with the rest of the Marketing team to inform & develop marketing strategies
Establish strong relationships across a matric organization with a goal of becoming point of contact for digital support requests
Manage the timely delivery of projects and digital solutions to internal stakeholders in line with commercial operating plan
Manage budget effectively for key responsible projects
Personal ethics consist with LivaNova values and culture, championing the Ethics and Compliance culture
Work daily with a high level of integrity and promote a diverse and inclusive workplace culture in both people and thought leadership that is consistent with LivaNova values
This position may require moderate business travel of 20% or more of the time
Skills, knowledge, abilitiesExperience in working in both back and front ends of digital marketing
Expertise in multichannel marketing, digital lead generation, digital optimisation
Enjoys operating at a granular technical detail, as well as wider project management
Dynamic & problem-solving attitude
Aptitude for data interpretation & strong research capabilities
Analytical decision-making / critical thinking
Communication and presentation skills
Teamwork & network abilities
Work independently & have ownership of activities
Creativity
Fluent in English (must)
Key Performance Indicators / Measures of successCritical role impacting the strategy execution of the Epilepsy division
Key driver in strategic & financial objectives
EducationDigital/Marketing/IT| degree level qualification
Minimum requirements & qualificationsRelevant experience in Digital/Marketing
Adept at front end technical digital including CRO, SEO, UX, analytics
Comfortable managing and configuring platforms at technical level
Experience building and managing websites
Excellent research, analytical, and data interpretation skills
Excellent written and verbal communication skills
Strong organizational and time-management skills
Ability to communicate complex information in an easy-to-understand format
Able to work independently and take ownership and responsibility
Flexible to promptly respond to business needs
Good team player with customer-focused mind-set
Pay Transparency:A reasonable estimate of the annual base salary for this position is $93,000- $140,000 + discretionary annual bonus. Pay ranges may vary by location.
Our commitment to Diversity & Inclusion:LivaNova values equality and celebrates diversity. We are committed to ensuring that our recruitment process is fair, transparent and free from unlawful discrimination.Our selection process is driven by the key demands/requirements for the role rather than bias or discrimination on the basis of a candidate's sex, gender identity, age, marital status, veteran status, non-job-related disability/handicap or medical condition, family status, sexual orientation, religion, color, ethnicity, race or any other legally protected classification.Notice to third party agencies:Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.Beware of Job Scams:Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons posing as LivaNova recruiters or employees. The scammers may attempt to solicit confidential, personal information, such as a social security number, or your financial information. LivaNova will never ask for fees prior/during/after the application process, nor will we ask for banking details or personal financial information in return for the assurance of employment. If you are concerned that an offer of employment might be a scam or that the recruiter is not legitimate, please verify by searching for "See Open Jobs" onhttps://www.livanova.com/en-us/careers, and check that all recruitment emails come from an @livanova.com email address.
RESPONSIBILITY AND AUTHORITYThis position will focus on the management and optimisation of digital marketing platforms and initiatives across the fully customer lifecycle that support the Neuromodulation business unit growth strategies. This role includes management of existing martech platforms, building and deploying new digital solutions and optimisation of digital campaigns - all under limited direction.The Global Digital Marketing Manager (Epilepsy) will leverage their strong technical and data management skills to analyse campaigns, generate insights, and work closely with the brand marketing teams to propose and deliver appropriate actions to support them, help them leverage business opportunities as well as address obstacles and issues, refine digital tactics and goals as needed with responsiveness and a can-do attitude.You have a data-driven mindset allowing you to easily troubleshoot and resolve platform issues, as well as manage platform integrations to enable robust omni-channel digital toolkits. Meanwhile, your strong digital marketing expertise in CRO, UX, CMS management and marketing automation will bring a tech-savvy and innovative skillset enabling you to build and deploy technical solutions that improve the customer experience and improve commercial performance.The position has a global remit with a scope of activities spanning across both our HCP and patient audiences.Major accountabilitiesAnalyse existing campaign data to generate meaningful insights
Work closely with brand marketing and leadership teams to propose innovative enhancements to increase campaign performance
Support brand teams by building and deploying key digital/technical tools and tactics
Support the development of governance processes to ensure standardised platform usage and maximise data integrity
Manage and administer customer facing digital platforms and related integrations including: web CMS, marketing automation, eLearning, web analytics, BI dashboards
Identify/share best pratice, as well as support and facilitate digital training workshops to raise digital IQ across the business
Manage global paid media budget and allocate across priority markets to generate maximum conversions
Ensure robust analytics frameworks are in place, including developing and enhancing BI dashboards, across full customer lifecycle
Collaborate with external partners (incl. agency) and cross-functional stakeholders (incl. Sales, IT, Privacy)
Participate in and actively manage planning initiatives as they relate to the annual strategic plan, and the commercial operating plan
Work closely with the rest of the Marketing team to inform & develop marketing strategies
Establish strong relationships across a matric organization with a goal of becoming point of contact for digital support requests
Manage the timely delivery of projects and digital solutions to internal stakeholders in line with commercial operating plan
Manage budget effectively for key responsible projects
Personal ethics consist with LivaNova values and culture, championing the Ethics and Compliance culture
Work daily with a high level of integrity and promote a diverse and inclusive workplace culture in both people and thought leadership that is consistent with LivaNova values
This position may require moderate business travel of 20% or more of the time
Skills, knowledge, abilitiesExperience in working in both back and front ends of digital marketing
Expertise in multichannel marketing, digital lead generation, digital optimisation
Enjoys operating at a granular technical detail, as well as wider project management
Dynamic & problem-solving attitude
Aptitude for data interpretation & strong research capabilities
Analytical decision-making / critical thinking
Communication and presentation skills
Teamwork & network abilities
Work independently & have ownership of activities
Creativity
Fluent in English (must)
Key Performance Indicators / Measures of successCritical role impacting the strategy execution of the Epilepsy division
Key driver in strategic & financial objectives
EducationDigital/Marketing/IT| degree level qualification
Minimum requirements & qualificationsRelevant experience in Digital/Marketing
Adept at front end technical digital including CRO, SEO, UX, analytics
Comfortable managing and configuring platforms at technical level
Experience building and managing websites
Excellent research, analytical, and data interpretation skills
Excellent written and verbal communication skills
Strong organizational and time-management skills
Ability to communicate complex information in an easy-to-understand format
Able to work independently and take ownership and responsibility
Flexible to promptly respond to business needs
Good team player with customer-focused mind-set
Pay Transparency:A reasonable estimate of the annual base salary for this position is $93,000- $140,000 + discretionary annual bonus. Pay ranges may vary by location.
Our commitment to Diversity & Inclusion:LivaNova values equality and celebrates diversity. We are committed to ensuring that our recruitment process is fair, transparent and free from unlawful discrimination.Our selection process is driven by the key demands/requirements for the role rather than bias or discrimination on the basis of a candidate's sex, gender identity, age, marital status, veteran status, non-job-related disability/handicap or medical condition, family status, sexual orientation, religion, color, ethnicity, race or any other legally protected classification.Notice to third party agencies:Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.Beware of Job Scams:Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons posing as LivaNova recruiters or employees. The scammers may attempt to solicit confidential, personal information, such as a social security number, or your financial information. LivaNova will never ask for fees prior/during/after the application process, nor will we ask for banking details or personal financial information in return for the assurance of employment. If you are concerned that an offer of employment might be a scam or that the recruiter is not legitimate, please verify by searching for "See Open Jobs" onhttps://www.livanova.com/en-us/careers, and check that all recruitment emails come from an @livanova.com email address.