IFS
Field Marketing Specialist US
IFS, Itasca, Illinois, United States, 60143
Job Description
We are growing! The role of Field Marketing Specialist is essential to our team’s ability to scale into exciting new markets around the world.
Reporting to the Head of Global Campaigns, you will be the go-to marketing specialist for your region (North America).
In this role, you are responsible for executing the marketing plan at the regional level, by utilizing marketing campaigns, messages and assets developed by the corporate marketing team. You will own engagement for your target market, driving interest, creating leads and partnering with sales to convert leads to opportunities
Apart from execution, you will be a major contributor to defining marketing strategy in your region. From time to time, you will also develop content for your market where gaps may exist.
In this role, you will:
Effectively localize and execute centrally-developed marketing campaigns & event plans in your region
Collaborate closely with regional sales leadership to prioritize marketing efforts with sales goals, optimizing the use of marketing campaigns, tools, and materials
Develop and implement effective marketing strategies to attract new contacts and convert them to leads
Monitor and analyze the performance of marketing activities, provide regular reports, identify insights, and use those insights to optimize programs
On a daily basis, monitor incoming leads and MQLs for your region, ensuring they have accurate data and that BD has what it needs for fast follow up
Working closely with the Global Events Specialist, support and execute detailed event plans in your region, attend scheduled events and tradeshows, own lead capture onsite, and work with Business Development to ensure timely lead follow up
Based on agreed event KPIs, provide results and ongoing reporting as leads are followed up
Develop and refine the annual event strategy for your region, analyzing past event performance and making recommendations for future events
Regularly communicate feedback from the field to Marketing leadership to drive campaign and messaging evolution
Make recommendations on how to allocate regional marketing budget on a semi-annual basis
On occasion, develop content to fill campaign gaps in your market
Qualifications:Qualifications
At least 3 years of direct experience providing regional or field marketing support, preferably with B2B technology companies
At least 2 years of experience supporting and partnering with sales to meet or exceed pipeline and revenue targets
At least 2 years of experience with tradeshow execution, including logistics, and promotion of the event
ROI and goal-driven
Comfort and confidence with making decisions quickly
Additional Information
US-based (remote), Eastern or Central time zones only
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer
We are growing! The role of Field Marketing Specialist is essential to our team’s ability to scale into exciting new markets around the world.
Reporting to the Head of Global Campaigns, you will be the go-to marketing specialist for your region (North America).
In this role, you are responsible for executing the marketing plan at the regional level, by utilizing marketing campaigns, messages and assets developed by the corporate marketing team. You will own engagement for your target market, driving interest, creating leads and partnering with sales to convert leads to opportunities
Apart from execution, you will be a major contributor to defining marketing strategy in your region. From time to time, you will also develop content for your market where gaps may exist.
In this role, you will:
Effectively localize and execute centrally-developed marketing campaigns & event plans in your region
Collaborate closely with regional sales leadership to prioritize marketing efforts with sales goals, optimizing the use of marketing campaigns, tools, and materials
Develop and implement effective marketing strategies to attract new contacts and convert them to leads
Monitor and analyze the performance of marketing activities, provide regular reports, identify insights, and use those insights to optimize programs
On a daily basis, monitor incoming leads and MQLs for your region, ensuring they have accurate data and that BD has what it needs for fast follow up
Working closely with the Global Events Specialist, support and execute detailed event plans in your region, attend scheduled events and tradeshows, own lead capture onsite, and work with Business Development to ensure timely lead follow up
Based on agreed event KPIs, provide results and ongoing reporting as leads are followed up
Develop and refine the annual event strategy for your region, analyzing past event performance and making recommendations for future events
Regularly communicate feedback from the field to Marketing leadership to drive campaign and messaging evolution
Make recommendations on how to allocate regional marketing budget on a semi-annual basis
On occasion, develop content to fill campaign gaps in your market
Qualifications:Qualifications
At least 3 years of direct experience providing regional or field marketing support, preferably with B2B technology companies
At least 2 years of experience supporting and partnering with sales to meet or exceed pipeline and revenue targets
At least 2 years of experience with tradeshow execution, including logistics, and promotion of the event
ROI and goal-driven
Comfort and confidence with making decisions quickly
Additional Information
US-based (remote), Eastern or Central time zones only
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer