Croud
Senior Account Manager, Retail Media
Croud, New York, New York, us, 10261
ROLE OVERVIEW
Croud is a global, full-service digital marketing agency. Through a seamless combination of data, technology and creativity, our teams drive business performance and long-term growth for ambitious brands.
This is an exciting opportunity for an ambitious digital marketer to join the Retail Media team in our fast-paced, rapidly growing New York office.
Located in the heart of Soho, Croud New York is home to a group of highly-skilled digital experts, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud offers hands-on experience working with some of the world's leading brands across every industry sector.
Find out more about life at Croud here!
This is a client-facing, front-line management role for a highly intelligent, charismatic and creative thinking practitioner, who is passionate about digital marketing and
specifically retail media
marketplaces and networks such as
Amazon, Walmart
and
Roundel (Target) .
The successful candidate will demonstrate account, vertical, and channel expertise, strive for repeatable success, and have a desire to question everything in pursuit of operational and client service excellence. They will be expected to provide bold and confident recommendations and sound leadership, backed by innovative flair and analytical experience.
The ideal candidate will support planning, creating, managing, and optimizing paid advertising campaigns in Amazon Ads ,
Walmart Connect, Roundel and various other retail media networks.
As a Senior Account Manager, the ideal candidate will have a responsibility to manage and mentor others, support and develop client relationships, provide deep platform expertise, and contribute to department and channel best practices. They will have a deep desire for constant improvement of process and development of their teams and themselves.
RESPONSIBILITIES
The Senior Account Manager will report directly to a Associate Director and will own a number of client tasks, including campaign planning, set up, reporting, and measurement from start to finish. Responsibilities will include, but are not limited to:Set marketplace and retail media strategy that delivers profitable growth on behalf of our clientsUnderstand the impact of retail media on the client's business to deliver sound recommendations by partner based on margin, digital penetration, and other digital shelf considerationsDeliver and oversee execution of strategies on key platforms such as Amazon (both Vendor and Seller), Roundel, and Walmart ensuring operational excellence, including the leveraging of third party tools as neededManagement of retail media network partnerships, inclusive of strategic approach, operational set up and ongoing optimizationSupport team on the day to day management of Amazon services for our clients:
PDP (Product Detail Page) optimizationPaid advertising strategies in AMSLoading in new A+ contentSetting-up/updating Amazon StoresReporting & analysisUpdating product data/ specifications/ Images/ Pricing/ Discounts etcAdvise on inventory management where required
Build and maintain strong relationships with clients, vendors, and internal stakeholders (i.e. cross functional teams)Support client teams in trade negotiations with retailersSupport business development by contributing to pitches and cross-selling Croud Retail Media capabilities to existing clientsContribute to the growing global Croud Retail Media practice via participation in regular specialism meetings, trainings, thought leadership, research of new partners, and the development of case studiesSupport the creation and deliver flawless client-facing reports, based on accurate data and insightful analysisSupport the development of, and deliver account development plans or roadmaps based on client campaign briefs or on client KPIsWhen applicable, manage and develop Account Manager and Associates, including task delegation, training coordination, ad hoc constructive feedback, and Croud's career development framework processKEY STAKEHOLDERSDirect Line Manager: Associate Director, RetailKey Stakeholders: VP, BiddableREQUIRED QUALITIES & EXPERIENCE
At least 5 years experience in digital marketing, demonstrating deep experience and knowledge in digital account management with a track record of exceeding performance goals against sales-related KPIs (purchases, subscribers, etc.)Strong technical skills with a minimum of 3 years hands on Amazon, Walmart, Roundel, or comparable platform experienceExpert knowledge of Retail Media networks such as Walmart Connect, Roundel, Kroger and relevant best practicesExperience in 3rd party retail media management tools such as Skai, Pacvue, Criteo, etc. a plusProven experience in client expectation management roles and situations, able to manage and direct client expectationsExcellent communication skills, both written and verbalProven problem solver who can support and manage clients deliverables and projects to deadlinesSolutions orientated with a growth mindsetStrong numeracy and analytical skills, with impeccable attention to detailEnjoy and understand working with data, especially via Microsoft ExcelBachelor's degree in marketing, business admin, or related major a plusExperience with paid social media, programmatic, or other channels is beneficialCOMPANY BENEFITS
Every employee is eligible for the benefits listed on our careers site which include:
Sales commission (If involved in a pitch)Annual performance based bonus20 days vacation a year + 12 public holidaysFully paid medical, dental and vision coverageDependent contribution to Medical, dental and vision coverageEmployer paid life insurance coverageEnhanced parental leave401k matching planWellness/Gym contributionsFree Citibike membershipRecruitment referrals bonusFruit, snacks, breakfast cereals and tea & coffee all providedAgile working policyHybrid workspace benefit
The salary range for this position is
$100,000 - $110,000.
Standard hours are from 9.00am to 5.30pm, there's flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, ethnicity, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
DepartmentBiddableLocationsNew YorkRemote statusHybrid Remote
Croud is a global, full-service digital marketing agency. Through a seamless combination of data, technology and creativity, our teams drive business performance and long-term growth for ambitious brands.
This is an exciting opportunity for an ambitious digital marketer to join the Retail Media team in our fast-paced, rapidly growing New York office.
Located in the heart of Soho, Croud New York is home to a group of highly-skilled digital experts, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud offers hands-on experience working with some of the world's leading brands across every industry sector.
Find out more about life at Croud here!
This is a client-facing, front-line management role for a highly intelligent, charismatic and creative thinking practitioner, who is passionate about digital marketing and
specifically retail media
marketplaces and networks such as
Amazon, Walmart
and
Roundel (Target) .
The successful candidate will demonstrate account, vertical, and channel expertise, strive for repeatable success, and have a desire to question everything in pursuit of operational and client service excellence. They will be expected to provide bold and confident recommendations and sound leadership, backed by innovative flair and analytical experience.
The ideal candidate will support planning, creating, managing, and optimizing paid advertising campaigns in Amazon Ads ,
Walmart Connect, Roundel and various other retail media networks.
As a Senior Account Manager, the ideal candidate will have a responsibility to manage and mentor others, support and develop client relationships, provide deep platform expertise, and contribute to department and channel best practices. They will have a deep desire for constant improvement of process and development of their teams and themselves.
RESPONSIBILITIES
The Senior Account Manager will report directly to a Associate Director and will own a number of client tasks, including campaign planning, set up, reporting, and measurement from start to finish. Responsibilities will include, but are not limited to:Set marketplace and retail media strategy that delivers profitable growth on behalf of our clientsUnderstand the impact of retail media on the client's business to deliver sound recommendations by partner based on margin, digital penetration, and other digital shelf considerationsDeliver and oversee execution of strategies on key platforms such as Amazon (both Vendor and Seller), Roundel, and Walmart ensuring operational excellence, including the leveraging of third party tools as neededManagement of retail media network partnerships, inclusive of strategic approach, operational set up and ongoing optimizationSupport team on the day to day management of Amazon services for our clients:
PDP (Product Detail Page) optimizationPaid advertising strategies in AMSLoading in new A+ contentSetting-up/updating Amazon StoresReporting & analysisUpdating product data/ specifications/ Images/ Pricing/ Discounts etcAdvise on inventory management where required
Build and maintain strong relationships with clients, vendors, and internal stakeholders (i.e. cross functional teams)Support client teams in trade negotiations with retailersSupport business development by contributing to pitches and cross-selling Croud Retail Media capabilities to existing clientsContribute to the growing global Croud Retail Media practice via participation in regular specialism meetings, trainings, thought leadership, research of new partners, and the development of case studiesSupport the creation and deliver flawless client-facing reports, based on accurate data and insightful analysisSupport the development of, and deliver account development plans or roadmaps based on client campaign briefs or on client KPIsWhen applicable, manage and develop Account Manager and Associates, including task delegation, training coordination, ad hoc constructive feedback, and Croud's career development framework processKEY STAKEHOLDERSDirect Line Manager: Associate Director, RetailKey Stakeholders: VP, BiddableREQUIRED QUALITIES & EXPERIENCE
At least 5 years experience in digital marketing, demonstrating deep experience and knowledge in digital account management with a track record of exceeding performance goals against sales-related KPIs (purchases, subscribers, etc.)Strong technical skills with a minimum of 3 years hands on Amazon, Walmart, Roundel, or comparable platform experienceExpert knowledge of Retail Media networks such as Walmart Connect, Roundel, Kroger and relevant best practicesExperience in 3rd party retail media management tools such as Skai, Pacvue, Criteo, etc. a plusProven experience in client expectation management roles and situations, able to manage and direct client expectationsExcellent communication skills, both written and verbalProven problem solver who can support and manage clients deliverables and projects to deadlinesSolutions orientated with a growth mindsetStrong numeracy and analytical skills, with impeccable attention to detailEnjoy and understand working with data, especially via Microsoft ExcelBachelor's degree in marketing, business admin, or related major a plusExperience with paid social media, programmatic, or other channels is beneficialCOMPANY BENEFITS
Every employee is eligible for the benefits listed on our careers site which include:
Sales commission (If involved in a pitch)Annual performance based bonus20 days vacation a year + 12 public holidaysFully paid medical, dental and vision coverageDependent contribution to Medical, dental and vision coverageEmployer paid life insurance coverageEnhanced parental leave401k matching planWellness/Gym contributionsFree Citibike membershipRecruitment referrals bonusFruit, snacks, breakfast cereals and tea & coffee all providedAgile working policyHybrid workspace benefit
The salary range for this position is
$100,000 - $110,000.
Standard hours are from 9.00am to 5.30pm, there's flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, ethnicity, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
DepartmentBiddableLocationsNew YorkRemote statusHybrid Remote