Weedmaps
Senior Brand Marketing Manager (Onsite)
Weedmaps, Irvine, California, United States, 92713
Senior Brand Marketing Manager
(Onsite - 5 days per week in office)
Overview:
The Senior Brand Marketing Manager is responsible for the overall development of the B2B and B2C communication strategy and how that translates into integrated marketing campaigns to drive awareness and consideration of qualified customers. This role will also be responsible for our omni-channel marketing campaigns, coordinating launches and ensuring timely delivery of go-to-market activities. This role will use their classically trained strategist experience and solid knowledge of cannabis culture and entrepreneurial mindset.
The impact you'll make:Collaborate with key stakeholders to drive the development of the campaign briefs defining the value proposition, positioning, target and messaging in alignment with company initiativesLead cross-functional teams to implement comprehensive 360-degree programs across all consumer touchpoints to generate awareness, drive conversion and reinforce the brand narrative at every point along the journey.Push boundaries by testing innovative go-to-market strategies targeted to our key consumers, bringing innovation to the forefront of our plans and activationsEngage key stakeholders to drive the development of the Weedmaps value proposition, positioning, target and messaging for identified brand and product initiatives.Initiate the development of key metrics to develop actionable recommendations informing marketing mix, messaging, and campaign effectiveness in collaboration with market insightsOversee campaign performance measurement using data-driven insights and optimize strategies to maximize impact and ROI.Ensure cohesive messaging and branding across all marketing channels and customer touchpoints.Develop audience segmentation best practices, integrating them into campaign playbooksPlan holistically and forward-thinking, yet be nimble and address the needs to change.Assist in establishing and implementing scalable processes to streamline the cross-functional planning process, inputs, milestones and deliverables.What you've accomplished:
7-10 years in brand planning within CPG and ecommerce sectors, managing multi-channel, multi-million dollar brands to achieve high-volume results in lean organizations.Classically trained strategist with solid knowledge of cannabis culture and entrepreneurial mindset.Must have in-depth knowledge of ecommerce and technology ecosystems to ensure effective management of B2C and B2B marketing efforts.Methodical thinker and a pragmatic doer that can motivate/enroll internal and external stakeholders to deliver measurable results in a lean, fast-paced environment.Experience with research methodologies such as brand health studies, customer tracker studies, segmentation studies, maxdiff studies, focus groups, ethnographies, copy testing, survey design, and conjoint analysis.The base pay range for this position is $121,000 - $141,000 per year
2024 Benefits for Full-Time, Regular Employees:
Physical Health benefits: Medical, Dental & Vision:Employee - employer paid premium 100%Company contribution to a HSA when electing the High Deductible Health PlanFor plans that offer coverage to your dependents, you pay a small contributionMental Health benefits:Free access to CALM app for employees and dependentsEmployee TrainingMental Health seminars and Q&A sessionsBasic Life & AD&D - employer paid 1x salary up to $250,000401(k) Retirement Plan (with employer match contribution)Generous PTO, Paid Sick Leave, and Company HolidaysSupplemental, voluntary benefitsStudent Loan Repayment/529 Education Savings - including a company contributionFSA (Medical, Dependent, Transit and Parking)Voluntary Life and AD&D InsuranceCritical Illness InsuranceAccident InsuranceShort- and Long-term Disability InsurancePet InsuranceFamily planning/fertilityIdentity theft protectionLegal access to a network of attorneysPaid parental leaveWhy Work at Weedmaps?
You get to work at the leading technology company in the cannabis industryYou get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabisYou get an opportunity to shape the future of the cannabis industryYou get to work on challenging issues in a collaborative environment that encourages you to do your bestYou get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!Generous PTO and company holidaysNumerous opportunities and tools to learn and grow your professional skillsEndless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.
About Weedmaps:
WM Technology, Inc.'s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we've seen in the past 10 years.
Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business' tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.
WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.
Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com.
Notice to prospective Weedmaps job applicants:
Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:
Our recruiters will always communicate with candidates through an @weedmaps.com email address.CORRECT: jlebowski@weedmaps.comINCORRECT: jlebowski@gmail.comOur recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.If you are interested in a role at Weedmaps, please apply through our established channels.Weedmaps Careers Page or LinkedIn
If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!
(Onsite - 5 days per week in office)
Overview:
The Senior Brand Marketing Manager is responsible for the overall development of the B2B and B2C communication strategy and how that translates into integrated marketing campaigns to drive awareness and consideration of qualified customers. This role will also be responsible for our omni-channel marketing campaigns, coordinating launches and ensuring timely delivery of go-to-market activities. This role will use their classically trained strategist experience and solid knowledge of cannabis culture and entrepreneurial mindset.
The impact you'll make:Collaborate with key stakeholders to drive the development of the campaign briefs defining the value proposition, positioning, target and messaging in alignment with company initiativesLead cross-functional teams to implement comprehensive 360-degree programs across all consumer touchpoints to generate awareness, drive conversion and reinforce the brand narrative at every point along the journey.Push boundaries by testing innovative go-to-market strategies targeted to our key consumers, bringing innovation to the forefront of our plans and activationsEngage key stakeholders to drive the development of the Weedmaps value proposition, positioning, target and messaging for identified brand and product initiatives.Initiate the development of key metrics to develop actionable recommendations informing marketing mix, messaging, and campaign effectiveness in collaboration with market insightsOversee campaign performance measurement using data-driven insights and optimize strategies to maximize impact and ROI.Ensure cohesive messaging and branding across all marketing channels and customer touchpoints.Develop audience segmentation best practices, integrating them into campaign playbooksPlan holistically and forward-thinking, yet be nimble and address the needs to change.Assist in establishing and implementing scalable processes to streamline the cross-functional planning process, inputs, milestones and deliverables.What you've accomplished:
7-10 years in brand planning within CPG and ecommerce sectors, managing multi-channel, multi-million dollar brands to achieve high-volume results in lean organizations.Classically trained strategist with solid knowledge of cannabis culture and entrepreneurial mindset.Must have in-depth knowledge of ecommerce and technology ecosystems to ensure effective management of B2C and B2B marketing efforts.Methodical thinker and a pragmatic doer that can motivate/enroll internal and external stakeholders to deliver measurable results in a lean, fast-paced environment.Experience with research methodologies such as brand health studies, customer tracker studies, segmentation studies, maxdiff studies, focus groups, ethnographies, copy testing, survey design, and conjoint analysis.The base pay range for this position is $121,000 - $141,000 per year
2024 Benefits for Full-Time, Regular Employees:
Physical Health benefits: Medical, Dental & Vision:Employee - employer paid premium 100%Company contribution to a HSA when electing the High Deductible Health PlanFor plans that offer coverage to your dependents, you pay a small contributionMental Health benefits:Free access to CALM app for employees and dependentsEmployee TrainingMental Health seminars and Q&A sessionsBasic Life & AD&D - employer paid 1x salary up to $250,000401(k) Retirement Plan (with employer match contribution)Generous PTO, Paid Sick Leave, and Company HolidaysSupplemental, voluntary benefitsStudent Loan Repayment/529 Education Savings - including a company contributionFSA (Medical, Dependent, Transit and Parking)Voluntary Life and AD&D InsuranceCritical Illness InsuranceAccident InsuranceShort- and Long-term Disability InsurancePet InsuranceFamily planning/fertilityIdentity theft protectionLegal access to a network of attorneysPaid parental leaveWhy Work at Weedmaps?
You get to work at the leading technology company in the cannabis industryYou get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabisYou get an opportunity to shape the future of the cannabis industryYou get to work on challenging issues in a collaborative environment that encourages you to do your bestYou get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!Generous PTO and company holidaysNumerous opportunities and tools to learn and grow your professional skillsEndless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.
About Weedmaps:
WM Technology, Inc.'s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we've seen in the past 10 years.
Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business' tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.
WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.
Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com.
Notice to prospective Weedmaps job applicants:
Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:
Our recruiters will always communicate with candidates through an @weedmaps.com email address.CORRECT: jlebowski@weedmaps.comINCORRECT: jlebowski@gmail.comOur recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.If you are interested in a role at Weedmaps, please apply through our established channels.Weedmaps Careers Page or LinkedIn
If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!